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Here at Magnets USA, it's football season. For the past three months, graphic designers Brian and Ray have been brainstorming, designing and perfecting our best-selling magnetic football schedules. Hear from them about what makes the 2016 lineup such a touchdown: Brian  Brian has designed for a range of audiences, including an architecture firm and a software company. He approaches each project with multiple viewpoints, which helps him avoid creating something one-dimensional. What’s the most important thing to consider when designing a football schedule? The excitement of the sport. We try to reflect that in the design of each schedule. What’s your favorite aspect about this year’s lineup? We tried to approach the design process a little differently this year, and I think our designs will be appealing to both new and returning customers. What’s your favorite song to listen to while you’re designing football schedules? Something up-tempo to get into the right mindset. Ray  Ray studied graphic design at Virginia Tech and has been designing for almost 16 years, mostly in print and web. How do you get the creativity flowing? Design ideas are brewing on the back of my head all through out the year, just waiting for the green light to start creating. How does this lineup differ from years past? This year's football lineup is pretty unique. We have the new middle personalization, so our clients' business information is more a part of the schedule — rather than just a football schedule with a business information attached to it. We also made it easier for our clients to pick and choose which teams they want featured on a larger schedule (available online soon). Lastly, eye-catching designs on most of our formats. Who are you cheering for this football season? It's way past due. This year is the year the Redskins reach the Superbowl. I love the time that leads to the beginning of football season because that's when every football fan is full of hope.  Our schedules feature eye-catching, die-cut shapes like house and bump. (Psst, We're offering shaped schedules at no additional cost right now. Hooray!)  Measuring 5.5 inches x 8.5 inches, our new Massive Make-Your-Own schedule can feature up to 14 teams of your choice.  |
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