If your go-to closing gift (wine and gift cards sound familiar?) isn't resulting in referrals and conversation, it's time to say goodbye. Here's why they aren't working for you and what we recommend instead.

The problem:

1. They aren't designed to last. The point of wine and gift cards is to use them up and throw them away — so why would you use this as a closing gift? Choosing a gift with years of shelf-life is vital to keeping your name fresh in clients' minds.
2. They aren't personalized. Making clients feel special is an important part of your job. Offering a personalized closing gift shows thoughtfulness — and that you didn't purchase it last-minute. After all, buying a home is a huge life event, and your gift should reflect an understanding and appreciation of this.
3. They don't inspire a conversation. A high-quality gift that clients can use every day is so much more likely to be shown off to their friends and family. With this, comes a conversation about you and the great experience they had as your client. Before you know it, you'll have a new crop of referrals. 

Our solution:
Engraved cutlery from LifeLong Gifts! When it comes to choosing a perfect closing gift, we believe our collection of premium forged cutlery is ideal for any client and any type of closing.

Here's why:

• Cutlery works for everyone, so you don't have to worry about whether someone drinks wine or likes the place your gift card is from.
• There's an option for closings both big and small. Just because you're buying the best cutlery out there doesn't mean you have to spend a fortune. Individual knives start at less than $50, and engraving is always included.
• Every piece is beautifully and permanently engraved. The knife handle is typically personalized with the homeowner's last name or closing date, while the blade features your business information.
• Cutlery from LifeLong will be used every day and shown off to others. With rosewood handles, professional engraving and impeccable presentation, your gift is sure to catch attention.
• Our cutlery is heirloom-quality. Forged from renowned German steel, our cutlery is built to last generations. 

 Many of our best-selling products — including Year-at-a-Glance Calendars and Football Schedules — are available as Every Door Direct Mail (EDDM) formats.

​EDDM is an effective, affordable way to canvas an entire area, and their extra-large size, bright design and helpful content command attention.

Postage can be as low as 18.3 cents per piece, no envelopes are required and there's no need to buy a mailing list. With EDDM, you can easily reach leads in nearby neighborhoods without knowing any names or street addresses. It's awesome!

​Simply identify the delivery routes you want to reach and drop your mailing at your local post office. From there, they'll be delivered to active addresses in your designated area. 

So if you've never marketed with an EDDM product, you might find them worth the small investment. 

To get started, give us a call at 1.800.869.7562 or email us. We'll help you select your target areas and determine your quantity.
*Every Door Direct Mail is a registered trademark of the United States Postal Service.