How To: Write a Personalized Insert that connects with recipients

We believe our Personalized Inserts are a critical part of your marketing mail-out. Whether you're sending out calendars (all of our calendars have a matching insert!), sports schedules or notepads, including an insert is an amazing way to put a face — and a personality — to your name.

But they can also do so much more.

When done right, Personalized Inserts can connect with recipients, turn prospects into paying clients and encourage referrals. Here are a few tips to get you started: 

• Make our pre-written text your own. All of our inserts come loaded with a pre-written letter. You're more than welcome to use it, but we strongly encourage you to switch things up and let your personality shine. 
• Mention something specific to your community. You know your neighborhood better than anyone, so show it! Mention your high school rivalries, your favorite local festival, or your favorite spot to have fun with the family. When prospects relate, or get a better sense of who you are, they're more likely to reach out when they need your services.
• Let them know why you've sent this gift. This is your chance to encourage them to hang their magnetic gift on the fridge or in the office as a way to keep everyone organized and on track.
• Tell them how the local market is. The goal here is to show that you're an expert. Mentioning whether it's a buyer's or seller's market boosts credibility and may create urgency to get their home listed with you.
• Close with a friendly reminder that your small business thrives on referrals. Even if your recipient isn't ready for your services, they probably know several friends who are. You can't afford not to mention this!

return to magnetsusa.com