Promotional calendars are an affordable and effective, year-round marketing tool for your business. Learn why custom calendars work. Plus, discover ways to use them to retain current customers, gain new clients and generate leads and referrals.
Why are Calendars an Effective Marketing Tool?
With the digital age constantly bringing new challenges and innovations, you may be wondering if physical products are still a good way to advertise your business.
Are calendars really an effective marketing tool? The short answer is yes. In fact, marketing with calendars has the potential to be both more productive and cost-effective than advertising through email or digital ads.
Here are the top reasons you should consider marketing with custom promotional calendars:
Calendars get year-round visibility. After all, practically everyone uses a calendar to keep up with important dates and appointments. Including your logo and contact information on a business calendar increases brand awareness and ensures prospects always know how to get in touch.
They are an affordable form of advertising. When compared to pay-per-click campaigns on social media and through search engines, you pay a significantly less for engagement; pennies compared to dollars.
It makes it easy to reach your target audience. Some forms of advertising can feel like a long shot. Ad placements in print media reach a lot of people, but not necessarily those with whom you want to connect. However, getting your branded merchandise directly in the hands of your current customer base helps you retain their business, so you’re always their first call.
Ways to Use Business Promotional Calendars for Marketing
You should focus your marketing campaign on three types of people: customers, prospects, and business associates. Here are some ways to use promotional calendars to target those groups:
Use GiftNotes™ to offer a personalized message to customers. You can also include a coupon code or other offer for your products or services on these cards. We can then send these custom inserts with your calendars as part of your marketing campaign to help you track conversions. Or you can hand them out yourself!
Keep the calendars out of sight. This allows you to offer them as a thank you gift, thereby giving them more impact.
Devise a yearly calendar exchange whereby customers bring in last year’s calendar to receive a new one. You can also include additional incentives upon pickup to further push your goals.
Offer additional calendars to clients to share with friends, family, and neighbors. This is an easy way to increase distribution without taking on additional work.
Display your calendars in places they’ll be seen. Getting permission to hang them in high traffic areas like coffee shops and waiting rooms makes these tools more likely to be noticed thereby increasing brand recognition.
Distribute them at trade shows. Even if your shows don’t fall toward the end of the year, you can still score with our mid-year or quarterly calendars.
Donate any leftover calendars to those in need. Nursing and senior homes always appreciate a useful gift.
Gift your promotional business calendars with a personalized pen. Adding a pen or magnetic notepad creates a complete gift that’s perfect for generating leads at open houses. Or use them to make swag bag favors for events or trade shows.
The academic market is another great way to reach potential clients. So don’t be afraid to target schools and related services. People in this field are regularly in need of calendars for planning. Therefore, you know you’ll stay at the top of their minds.
What are the Different Types of Promotional Calendars?
At Magnets USA® we offer a wide selection of promotional calendars for your business. These include the following:
All our calendars come with optional upgrades as well as bulk quantity discounts. Of these, our magnetic tear-off calendars are the most in demand.
Why Magnetic Tear-Off Calendars are So Popular
Our magnetic tear-off calendars are our most popular calendar style among our own customers. Here are some of the reasons why we recommend this product so highly:
You can customize our tear-off calendars with your complete information – including your photo, logo, and contact details. So, it doubles as a business card, but better.
They are an economical way to market your products or services. We combine quality and affordability so you can be certain you are getting the best product for the money while impressing clients in the process.
The magnetic back on our branded calendars increase engagement. Customers are very likely to display these gifts where they’ll be seen every day – the refrigerator, a filing cabinet, or a locker. So, they quickly build brand awareness and provide your information at their fingertips.
While many people associate our calendars with real estate marketing, they also work for most other industries as well. Whether you’re a manufacturer, contractor, grocer or in hospitality, these products are a must for any marketing strategy.
All our calendar magnets are made in the USA. From production to printing, we handle your order from start to finish in-house with a 100% quality guarantee.
You can personalize your message further with our exclusive business building GiftNote™. These lightweight, greeting style notes are a great way to introduce yourself and connect with prospective clients.
We offer a peel and stick option for our magnetic toppers. This budget-friendly variation helps you save even more by allowing you to attach your business card to the top yourself. So, it’s perfect if you’re just starting out.
We don’t just print your custom calendars and call it quits. Here at Magnets USA® we also offer full mailing services to save you time and reduce expenses.
You can learn more about our promotional tear-off calendars here (link back to tear off calendar post) along with testimonials about our products.
Where Can I Buy Custom Promotional Calendars?
If you are looking for American made promotional calendars for your business promotions, then Magnets USA® is the best choice for your purchase. We are home to the ORIGINAL magnetic tear-off calendar and have been helping REALTORS®, mortgage agents, healthcare providers, sales professionals, and other related industries with their marketing since 1990.