Video marketing is a great resource for REALTORS® and agents. Discover how video gives you an advantage over static listings. Plus explore ideas for creating captivating real estate videos that bring in more leads than ever while also increasing interest in the homes you sell!
Video Marketing for Real Estate Agents
Utilizing real estate video marketing is a great way to gain new clients – and put yourself ahead of the competition. Recent data indicates that 73% of homeowners are more likely to list with an agent who uses video to sell their properties. Therefore, you can increase your client base by making video part of your game plan when selling homes.
In addition to making your services more attractive to sellers, video also helps to sell homes more easily and for a higher price. Keep reading to learn why real estate video marketing is so effective. Plus discover tips and ideas for creating your own successful marketing videos for your real estate business.
What Percentage of REALTORS® Use Video?
NAR (National Association of REALTORS® Research Group) reports that approximately 37% of agents use video to market the homes they sell. Considering 70% of buyers watch video tours prior to choosing an agent, it’s a no-brainer that video is a valuable tool to reach new buyers. Additionally, as not all agents harness the power of video, it’s an easy way to stay ahead of the competition.
Does Video Help Sell Real Estate?
Videos are important in real estate for many reasons. Number one being that they help to sell real estate by bringing in more leads. With more eyes on the property you are trying to sell, the better the outcome for you as the agent as well as for the seller who can often get a higher price for their home.
Real Estate Video Marketing Statistics
Here are some marketing statistics that illustrate how video helps to sell real estate.
How Do Real Estate Videos Get Clients?
More buyers are turning to videos to make a decision both on where to live as well as who to hire. As a result, video actually helps to sell more real estate than the static images and listings you may be accustomed to.
Not only does real estate videography give potential buyers a better sense of the property being offered, but it also helps clients put a face to your brand as an agent. When this happens, you become more relatable to potential buyers. Putting a face to a name not only builds trust, but it also makes you seem more friendly and approachable.
Additionally, real estate video marketing has proven ROI (return on investment.) Video is used by all types of marketing professionals because it works! And real estate is no exception. When you incorporate video into your marketing strategy you’ll increase your followers, boost awareness of your brand, and gain more leads than ever before.
It’s been shown that video is effective at growing revenue an average of 49% faster than without. In addition, videos also get shared more often on social media giving your video listing a chance for a greater volume of organic traffic. With videos being shared 1200% more than static images and text, information about your services and listing will spread much more quickly.
Including real estate video marketing on your website can also help to boost your ranking in search engines. While including a landing page video is shown to increase your leads by 80%. While not everyone remembers a static webpage, clients who watch videos are 95% more likely to retain the information you provide within your real estate videography.
Finally, employing video marketing as a real estate agent means consumers spend more time on your website. 88% of people will spend additional time on a site with video. This in turn means more eyes on your listings and a higher chance of scoring new leads.
How Do I Make a Real Estate Marketing Video?
You don’t need to hire a real estate videographer to make your videos. Instead, you can learn how to make your own real estate marketing videos. Not only will this save money, but it will also give you complete control over the look and feel of your videos.
Following are some great tips on how to create your own real estate videography. Plus, we share some video ideas for REALTORS® to keep potential clients interested and engaged. You'll also learn where to host and share your real estate videos once they’ve been created.
Tips for Making Videos
Here are our top real estate marketing video tips for creating engaging and effective videography:
REALTOR® Video Ideas
Once you’ve committed to creating videos for your business, it’s time to put that plan into action! Following are multiple real estate agent video ideas that you can employ when filming. These suggestions will help keep your videos interesting by allowing you to employ various forms of content that have appeal to different viewers.
Where to Host Videos
Now that you’ve created your real estate videos, you need a place to host them so that they can be shared with the populace. You have several options here, which include both free and paid choices.
Here are the top options for hosting:
Where to Share Marketing Videos
There are numerous places to share REALTOR® marketing videos online. Here are our top choices to put your videography to work for you!
More Real Estate Marketing Tips
We hope these tips help you move forward using video marketing for your real estate business. In addition to this information on real estate video marketing, we’ve also created other real estate marketing tips to help you succeed.
We can’t wait to see the real estate videos you come up with to promote your services as an agent. In the meantime, also be sure to explore the magnetic products and marketing services we offer.
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