Real estate pop-bys are great for marketing! A key component to your business strategy, these affordable and practical gifts are a great way to catch up with clients, so you stay on their radar. It also opens the door to request referrals.
While traditionally these gifts are given to customers in person, the landscape has changed drastically since the pandemic. Therefore, to safely continue this valuable tradition – but more importantly to save you time – we created pop-by gifts by mail!
Keep reading to discover how you can maximize your marketing efforts with our greeting card service designed for business professionals. It’s a quick and affordable way to mail greeting cards and gifts together – all from the comfort of your home, office, or mobile device.
We can’t wait for you to discover how easy it is to incorporate Minute Mail Gifts into your marketing efforts to increase leads and gain referrals.
What are Pop-Bys?
“Pop-bys” is a phrase coined by real estate coach, Brian Buffini. Small, inexpensive gifts, real estate pop-bys are used to thank customers and remind prospective clients that you’re available to help them buy or sell a home. These client gifts can be serious or playful. However, real estate agents typically give gifts that reflect their personality in some way.
Why are Real Estate Pop-By Gifts Important?
REALTOR® pop-by gifts are an effective way to generate referrals and new leads for your business. While a quick and inexpensive solution, these thank you gifts are a powerful tool that leave a lasting impression.
Not only does this marketing strategy work, but it also shows your clients how much you value them. In turn your customers feel special. So, it’s an important step toward building important life-long relationships as well as brand loyalty.
Further, people love to reciprocate kindness. By sending a small present and personal message, you open the door to ask them to supply a referral in return without seeming pushy.
Our mailable greeting cards with gifts are a great way to stand out from the competition. They are also a timely solution to sending gifts on the go! No time to head back to the office? No problem. Schedule a homeversary card the day you close a sale right from your phone. You can include a photo of the listing right in the card and send it with a gift of your choosing!
2-in-1 Greeting Card Service with Gifts: A Modern Take on Realtor® Pop-By Gifts
Minute Mail Gifts was created with real estate professionals in mind. A sister company to Magnets USA®, we’ve been helping agents market their business since the 1990s with our quality line of marketing products and materials.
An easy 2-in-1 marketing solution, our greeting card service is the BEST choice for mailable pop-bys. We make it easy for REALTORS® and businesses to reconnect while also providing tools to send personalized pop-by gifts quickly and easily. Send cards with a gift anytime from anywhere using any device!
Not only can you customize our greeting cards with your personal message to your customers, but you can also add your photos, logo, and contact information. Pick a gift to add to your cards for a modern and efficient way to send pop-bys. It’s always a thrill for buyers to receive a card with a photo of their home on the day it was purchased along with a warm message or greeting. Plus they can also be sent as holiday gifts for clients.
Why Minute Mail Gifts Is So Popular Among Real Estate Professionals for Pop-Bys
We invested a lot of time, research, and testing to develop the perfect greeting card service for business professionals. Our goal was to create a quick solution for real estate agents that works with your current marketing strategy, but also reduces both time and expenses.
Following are some of our customers’ favorite highlights of what they loved most:
In addition, we also offer extra tools to make using our service easier than ever! These include:
How to Choose the Right Greeting Cards and Gifts for Your Customer Base
Our greeting cards and gifts make memorable pop-bys with fewer steps and less work on your end. So, no matter how busy you are, if you have a minute, then you have time to reach out and nurture those relationships.
Here are some tips to keep in mind when choosing your REALTOR® pop-by gifts:
How Often Should You Reconnect with Customers?
Big clients require more attention to close the sale. For this reason, I recommend you divide clients into hot leads (who are ready to buy now) and cool leads (who plan to buy or sell down the road.) Then mail out our pop-by greeting cards and gifts to prospects with the most potential once a month, and to other clients once per quarter.
We can’t wait for you to get started sending our memorable pop-by gifts to your clients when you need to make personal connections! Visit Minute Mail Gifts now to get started.