The Faces Behind Our Magnets, Part 18

As a company that prides itself on being family-owned for almost 25 years, we’re excited to introduce brothers Dale and Alan Turner.

Founder and co-owner, Dale oversees our sales and marketing departments, frequently traveling with members of our sales team to trade shows around the country.

As president, Alan spearheads our production team to ensure that all processes are running as smoothly and efficiently as possible.

Together, Dale and Alan’s complementary passions are the fuel behind everything we do here at Magnets USA.

What does a typical day look like?
Dale: My days start early,  sometimes at 5:30. A typical day involves video conferencing in to meetings, reviewing and answering emails and critiquing new products and designs.

Since part of my responsibility is planning ahead, I’m always thinking about new products and marketing strategies. I always look for how we can improve what we’re doing and how to create new things our customers will love.

Alan: My day starts with a cup of coffee and our daily production meeting.  After that, my day can go in many directions. More meetings, researching or studying a business process, paperwork, talking to employees, etc.  Generally, my days fly by.

What's the most rewarding part of the job?
Dale: Talking to our customers at trade shows. Our customers are so great and are our most important source for new designs and products — I love hearing their comments and suggestions. I take great pride in knowing our products are effective for them and that they’re still choosing us after 20 years or more.

I am also thrilled that we have so many employees who have been with us for many years. It really does seem like a big family, and new employees seem to blend in so quickly. I am so proud that so many people choose to continue their careers with us.

Alan: Providing employees with a rewarding, satisfying place to work — all while providing quality products and services to all our customers.

What words of wisdom inspire you?
Dale: Most recently, a Jeff Bezos quote inspires me: “Any business plan won’t survive its first encounter with reality. The reality will always be different. It will never be the plan.” Also, “Expect the unexpected.” In business and in life, there are always surprises. Things will continually evolve, so being flexible and adapting to present circumstances is a must. Change also makes life so enjoyable.

Alan: It is impossible for me to identify any one thing, but at the top of the list are: Work hard. Be honest and fair. Treat employees and customers like you want to be treated.

What advice would you give to a young entrepreneur?
Dale: Do something you know and like. Become an expert before you make a business out of it. Get help in areas of business where you are not proficient. Just because you’re a great cook doesn’t mean you know how to run a restaurant.

Most businesses start small, and money may not be sufficient in the beginning — so make sure you’re okay while your business develops.  Use your common sense and trust yourself.

Who in your life inspires you most?
Alan: I work to make and keep my faith in Jesus Christ as my focus and inspiration. It is great knowing that there's a higher power watching over us.

What’s your vision for Magnets USA 10 years down the line?
Dale: The world changes faster than ever now, so I expect Magnets USA will adapt to those changes. While we’ll still be doing what we are now, I also think we’ll be focused on things that are not magnets. The future will be full of new surprises, I am sure, and we will always allow our customers to guide us.

What do you love most about living in the Roanoke Valley?
Alan: Great, hardworking, charitable people; beautiful mountains; spring, summer, winter and fall; a variety of outdoor activities; and a short commute, to name a few.

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