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The real estate market will shift. Here's how to survive.

8/18/2016

18 Comments

 
Return to proven methods of lead generation and building client loyalty. Answer your phone, respond promptly to inquiries and connect with clients personally and often.
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For us, annual conventions like Keller Williams Mega Camp — which took place this month in Austin — are much more than an opportunity to introduce new products and connect with thousands of customers.

They're a way to learn first-hand about new challenges facing the real estate industry. After all, we depend on this knowledge to shape our products and processes.

WHAT DID WE LEARN AT MEGA CAMP?

In a speech to thousands of eager agents, Keller Williams co-founder Gary Keller warned of an oncoming market shift. The agents who survive this shift, he said, will be the ones who adapt now.

“The second you're in one market, start acting like you're in the next,” Keller said. "When a market shifts, there's only one thing to do: shift with it."

HOW CAN YOU ENSURE SUCCESS IN THE SHIFT?
It's simple, really: Return to proven methods of lead generation and building client loyalty. Answer your phone, respond promptly to inquiries and connect with clients personally and often.

HOW CAN MAGNETS USA HELP?
For 26 years and counting, we've offered products that generate leads and build lasting client relationships. Our products are tried-and-true tools that show you're a local expert and are passionate about the communities you serve. This is the type of agent who will survive a market shift.

5 WAYS TO GET STARTED:
1. Market with calendars. For years, our magnetic tear-off calendars have led directly to listings. With covers inspired by greeting cards, our calendars are an extra-special way to keep your contact information within clients' reach. But don't take our word for it. Hear from David R., who's been marketing with our calendars since 2010:

"We now receive requests for the calendar. I anticipate we will receive eight to 10 listings from our mail-out over the year. From experience, we know not all calendars are the same quality; yours are the best. For the money, this is the most effective marketing tool we use."
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2. Include a Personalized Insert. A simple note can go a long way in today's screen-obsessed culture. Our personalized inserts — which you can add to just about any order — are a fun, yet professional, way to introduce yourself, ask for referrals and let recipients know you're always there to help (pictured above).
3. Give LifeLong Cutlery at your closings. Gift cards and wine get used and thrown away. A piece of engraved cutlery lasts forever. A closing is just the beginning of your relationship with a client, and nothing builds that bond better than a sincere thank-you gift they'll use every day. With so many recent additions to LifeLong Cutlery — including an ice cream paddle/serving spoon (featured below), there's something for every budget and client.
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4. Show appreciation for referrals. The success of your business depends on referrals. When a someone refers you, don't let your appreciation go unnoticed. One of our favorite referral gifts is Infinity Stainless Steel Soap, a unique kitchen gadget that removes foul cooking odors (fish, onion and garlic) from your hands. The best part? Most kitchens don't have one!
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5. Don't stop by without a pop-by. Let's be honest: "I was just stopping by" sounds so much better when you come bearing gifts. Reconnect with clients and introduce yourself to prospects with a little gift like our new Stainless Steel Bottle Openers (call to pre-order) and Infinity Kitchen Scrapers. Both gifts are personalized with your information, come with paper pillow boxes and are under $3 a piece.
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18 Comments
We Buy Houses Charlotte link
10/26/2016 07:45:34 am

In commercial real estate agency you should have a personal marketing plan that you can relate and commit to as part of your daily diary. Without a plan of this type it gets really hard for some agents to drive any reasonable new business and client relationships. Many times I have heard agents say that the market is 'slow' or 'difficult'.

Reply
Parker Colorado Real Estate link
12/14/2016 06:15:17 pm

Here are some tips to help commercial real estate agents establish and strengthen their cold calling processes to find more listings and clients. If you are looking to get more commissions this year in your sales career, now would be a good time to consider growing and practising your call contact models.

Reply
Athalia link
12/26/2016 09:36:36 pm

Gift cards and wine get used and thrown away. That's so right! Nice post!

Reply
Olga Real Estate Agent link
3/7/2017 02:46:20 pm

In commercial real estate agency, you are the property specialist to become a solution provider. If you specialise in a property type and location, this solution concept will help you build better market share and convert more exclusive listings. The clients that we serve need expert agents in both property type and location.

Reply
Superior Pre-Construction link
3/8/2017 02:51:39 am

In a commercial real estate agency, you really need a strategy to get the best out of the relationship between sales staff and administrative staff. Sales can be boosted by a good administrative support process for your sales team members.

Reply
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9/12/2017 01:33:30 am

What a fantabulous post this has been. Never seen this kind of useful post. I am grateful to you and expect more number of posts like these. Thank you very much.

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10/4/2017 07:39:44 am


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Richmond Hill MLS Listings link
10/4/2017 02:57:59 pm

When you read the advertisement reading ' Buy a Home that is on Sale by the Owner', you might get confused. It only means that the homeowner who owns the property wants to sell it. If you wonder as to how and why it should matter to you whether the building is being sold by the owner or not, you should understand first that buying from a owner can help you save quite a lot of money.

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2/6/2018 06:26:11 am

you have done a great job i hope you will do much batter in the future

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Real Estate Agent link
3/7/2018 02:26:59 pm

In a commercial real estate agency, cold calling can be a frustration if you do not set some rules and stick to the process. The real issue here is that the call process can help you as an agent build your market share quite quickly, but it does take effort and focus on the part of the agent. So let's look at the rules and the system behind a good cold call prospecting model for commercial real estate agents.

Reply
sellmyhousefast link
3/7/2018 02:30:15 pm

Dallas real estate agencies help in buying and selling residential and commercial property in Dallas and its suburban areas. Like real estate agencies elsewhere, they do not own or buy any property that they list. They work on commission for their clients. Within the broad buying and selling functions, the real estate agencies in Dallas help in relocation, moving, rentals, mortgages, and other realtor services like insurance. The range of options offered by Dallas real estate agents for residential property includes houses, apartments, condominiums, lakefront homes, and sometimes ranches, too. Dealings in commercial property are largely restricted to the business areas, and some of the newly developed and developing areas.

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Bukit 828 link
7/19/2018 07:53:58 pm

This is highly informatics, crisp and clear. I think that everything has been described in systematic manner so that reader could get maximum information and learn many things.

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Surrey Realtor link
7/21/2018 07:18:45 am

If you are a new investor in the real estate market then you should definitely seek out the help of an investment advisor to help you out in making the right decisions. If you are looking for a investment advisor, property investment consultancy, property management services, property renting buying selling real estate appraisal, then choosing an appropriate and reliable agency is the first step towards making sure that you are going in the right direction.

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4/18/2019 09:01:22 am

I read through your article and some of your readers' comments.I am impressed with your writing skills, attention to detail and fresh views.

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Homeia link
7/17/2019 11:25:22 am

Thanks for informative post. Sales can be boosted by a good administrative support process for your sales team members.

Reply
Homeia link
7/17/2019 09:51:04 pm

by the way, in my point of view, In commercial real estate agency you should have a personal marketing plan that you can relate and commit to as part of your daily diary.

Reply
Napaco link
7/25/2019 09:32:20 am

That's so right! Nice post!

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