Gestures of appreciation aren’t just for your personal life - They’re highly crucial to your business relationships. For the same reasons you wouldn’t forgo a “thank-you” to a long-time friend, the performance of employees and partners is just as important to recognize. Corporate gifting is one of the most popular ways to go about showing your gratitude for the recipient’s time and commitment, as well as an effective strategy for boosting your word-of-mouth marketing. Thoughtful gifting for a milestone, or job well done, is all it takes to foster a culture of recognition, which in turn creates a myriad of benefits for your organization. A successful corporate gifting strategy starts with setting a budget and creating a plan to ensure your giving is authentic and well-received. Taking the occasion into consideration increases the effectiveness of your gesture while making sure your gift is appropriately timed. Some common occurrences for corporate gifting include:
Reasons to Consider Corporate Gifting
1. Overcome Physical Distance Barriers To an employee or partner who has never set foot in their physical workplace, a thoughtful gift can make a world of difference in their experience on your team. With the recent popularity of remote work, it’s highly important to reach out to those who work long-distance and celebrate their achievements just as you would in any in-person setting. Though it may seem nearly impossible to replicate the same level of togetherness one would experience working in the office, corporate gifting for remote workers sends an impactful message that you value their presence, even if it is from a distance. 2. Build and Strengthen Relationships Corporate gifting is a flexible strategy for encouraging the growth of meaningful connections throughout your company. The simple gesture of sending a corporate birthday gift, or a quarterly act of recognition for hard work, creates an environment where positive interactions among coworkers, and management, become the norm. Remembrance and recognition through corporate gifting shows the recipient their presence is valued, and that their relationship to your business is critical to success. 3. Recognize Employees and Boost Morale Corporate gifting offers numerous benefits to employees, enhancing their overall experience within the workplace. According to Gallup, only 1 in 3 workers in the US strongly agree that they received recognition or praise for their work in the past 7 days, which many say is a factor in their decision to leave or stay in a position long-term. When employees experience authentic appreciation for their contributions, it fosters a workplace atmosphere that inspires individuals to perform at their highest level. Furthermore, corporate gifting creates a ripple effect within the workplace, inspiring a culture of reciprocity and teamwork, where employees are encouraged to support one another. Corporate Gifting with Magnets USA® Looking for an assortment of customizable corporate gifts? At Magnets USA® and LifeLong Gifts™, we are proud to offer a large selection of high-quality, personalized gifts and gift kits for every occasion. We pride ourselves on our customer service, product quality, and attention to detail. As a small family-run business with over 30 years of experience, we want you to feel confident knowing that when you choose us for your client gifting needs, you get our flexibility, attentive listening, and unwavering commitment to your satisfaction. If you’d like to learn more about how to grow your business through gentle relationship marketing, make sure to create an account and subscribe to our emails to stay up to date on any discounts or announcements. And don’t forget to follow us on Facebook, Instagram, and Twitter to take part in the Magnets USA® & LifeLong Gifts™ community. Comments are closed.
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