Ah, spring. The most wonderful time of the year for real estate agents.
The weather is warming up, and your neighbors are on the move.But to really reap the benefits, you'll need to make the most of these next few months. Getting your name out there in meaningful ways — and often — will yield more calls come April.
Below are a few of our favorite ways to connect:
When this mailing from Realtor Anthony B. came through our presses, we knew we had to share. After all, who says you can only send one sports schedule?
Not only is Anthony sending a hockey and a basketball schedule to his Philadelphia clients, but he took his idea a step further with a personalized insert and an attention-grabbing sports envelope. This all-in-one winter mailing means daily exposure through June.
Anthony also chose our bulk mailing services, which means he didn't have to waste any time at the post office. (Sounds awesome, right?)
Ready to start creating your own? Check out our sports schedule page now!
To our extended Magnets USA family,
As I look back on 2015 — our 25th year in business — I am deeply humbled. The year began with a major move across town to a larger facility. As you know, moving can be a stressful and challenging transition, but our team rallied together and made it seamless.
To celebrate, we hosted a Grand Opening in March. Once again, our employees and community united to make the day amazing. I’ll never forget using our very own LifeLong Cutlery to cut the ribbon!
Another big moment was learning that we had been nominated for Small Business of the Year. We are proud to have shared that recognition with so many other local businesses making a positive impact in our community.
Though these big moments are so important to our progress, so, too, are the millions of small moments — like meeting customers like you at trade shows, seeing your reaction when you use our cutlery for the first time, hearing that one of our calendars scored you a new client, watching a design for a new product finally come together or witnessing the laughter and conversations throughout our building.
As I look ahead to 2016, I am nothing short of inspired — by our team, by you and by the adventure that awaits each of us. Merry Christmas and Happy New Year!
President and Founder
If you wait until January 1 to be more organized, you're already in trouble. That's right — the road to a less-hectic 2016 begins here and now.
Here are three ways we can help you get a jump-start, so you can sit back, relax and ring in the new year.
1. Order your 2016 calendars ... now. It seems like our tear-off calendars fly a little faster off the shelves each day — but there are still so many gorgeous covers left! Check them out, and choose your favorite. And if you really, really need your calendars fast, see what covers are available as QuikShip.
Say hello with a pop-by or referral gift that lasts.
December is the perfect time to say "thank you" to clients and others who have made your year a success — but don't let your gesture get lost in the holiday rush. Choose a pop-by gift that will be used and talked about year-round, like our stainless steel soap. These powerful odor-eliminators can be engraved with your contact information, so clients will always know where to reach you.
Pro tip: Make your gift truly meaningful by including a small bag of onions and your favorite holiday stuffing recipe.
Stay relevant with a social media presence that inspires.
The best way to connect with — and gain — followers is to show them you're a real, relatable person. (Psst, that automatic reply you set up isn't helping at all.) Take the time to craft inspiring, helpful and original messages. Ask questions to learn about your audience and keep them engaged.
And if you're just sticking to Facebook and Twitter, this might be a great time to try marketing with other platforms, like Pinterest or Periscope. (Check out our ideas for real estate agents on using Periscope.)
Periscope, Twitter's first live-stream app, is ideal for showing off a new listing or hosting a Q-and-A session.
Stick to a marketing plan that makes sense.
With the new year comes an invaluable opportunity to plan ahead. This month, sit down and develop a strong, fresh marketing plan. Keep in mind that the best strategy will also reflect your business personality. Not sure where to start? Check out our season-by-season suggestions.
Reach out with a note that encourages action.
It's no secret that a little note can go a long way. So why not include one with your next marketing piece? With our Personalized Inserts, you can quickly and beautifully introduce yourself to clients, let them know you're always there to help and gently ask for referrals. Explore our designs — many of which coordinate with products you're already sending.