When the Market Dips, it's Time to Get Busy.

We get it. The market isn't what it was, and things have been challenging. In times like these, it's only natural to reevaluate your marketing strategies, but here's the thing: while history shows that the market always slows down, it always comes back too.

That's why, in times like these, it's more important than ever to invest in your marketing efforts. We know things will heat back up, and when they do, you want to make sure you're the one who's reaping the benefits because you put in the work to maintain their presence during the rough patch.

Here are 3 reasons why it's essential to invest in your marketing efforts when the market is down:


1. You'll reach new clients.
Direct mail remains one of the most effective marketing strategies across industries. Even if you only mail 200 magnetic calendars, sports schedules, or notecards to a neighborhood, that's still 200 potential new clients.


2. Brand Recognition.
Establishing your brand is a critical aspect of marketing. Putting an eye-catching design on your appreciation gifts helps you stand out from the competition and demonstrates your professionalism, reinforcing your identity as an expert in your field. By getting your brand on people's fridges, they'll see it every day, which builds their trust in you and your services, meaning you'll be the first one they call.


3. It lets past clients know you're still active.
Since the name of the game is relationship marketing, you need to maintain past relationships. Clients you've worked with in the past are more likely to use you again in the future and refer you to their friends because they already know they can trust you to get the job done. But if you don't make the effort to stay in touch, they might think you aren't in business anymore, or worse, forget about you entirely.

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Don’t let the current market get in the way of your goals. Use this time as an opportunity to plant the seeds of success now and harvest the fruits of your labor in the future.

Remember, at Magnets USA® and LifeLong Gifts™, we're here to support you every step of the way. Our marketing experts are standing by, ready to develop a strategy tailored to your unique needs. If you have any questions or are ready to launch your new campaign, give us a call at 800.869.7562 or send an email to [email protected].

Don't forget to subscribe to our newsletter so you'll never miss out on exclusive promotions, and be sure to follow us on Facebook, Twitter, Instagram, and LinkedIn to stay connected and be a part of our community of like-minded entrepreneurs.

​Wondering when the best times to order and send your client appreciation gifts are? Custom products take time to make, especially when they're of high quality, so ensuring you have enough time to get your gifts into your client's hands can be tricky. This simple guide will show you when we recommend placing your order and when to send it so it arrives in time to make the biggest impact possible.

As a motivated business professional, you know the importance of creating lasting relationships with your clients. One of the best ways to create those relationships is to show your appreciation for their business. And what better way to say thank you than with a gift? By making the effort to send gifts to clients, you're showing how much you value them as well as opening the door for something deeper. They'll be grateful for the gesture, keeping your name at the forefront of their minds.

At Magnets USA® and LifeLong Gifts™, we specialize in crafting high-quality magnetic calendars, sports schedules, companion notecards, and high-end cutlery designed to help you create a marketing plan tailored to your unique needs. We're not just in the business of crafting magnetic products; we're here to help you succeed.

Our products are more than just gifts; they're tools to build lasting connections, expand your reach, and grow your business.

As with most things, timing can make all the difference, and gifting is no exception. Carolers knocking on your door in July are an unwelcome nuisance; going to the beach in January won't offer much fun in the sun; and a joke said at the wrong place can cause some serious problems.

When it comes to relationship marketing, sending a thoughtful gift during the right season or occasion can make a lasting impression, and our products serve as gentle reminders of your commitment to your clients' needs, helping you stand out from the crowd and leaving a lasting impact.

Christmas, Hanukkah, and New Year
Order as early as possible, ideally in June, and no later than October. Aim to mail them by mid-November to beat the rush and ensure they arrive in time for the holidays.

Thanksgiving
Order in August, and send your gifts in late October or early November, just in time for supper.

School Schedules and Back-to-School Themes
Order them in June and send them out in late July. This will show that you care about their family's educational journey.

Father's Day
Order in April and send them in mid-May. Celebrate the special dads in your clients' lives.

Graduation
Place your orders between January and March, and send them in April to commemorate this important milestone.

Memorial Day
Order in April to ensure your magnetic products arrive in early May, honoring the significance of Memorial Day.

Mother's Day
Order in late March and send in April to give moms the love they deserve.

Easter
January or February are recommended, so you can send them in March, just in time for the egg hunt.

Spring Break
Order in February and mail in March as a sendoff for their spring getaway.

St. Patrick's Day
Order them early in February and ship them early in March. Share a bit of luck and cheer.

Valentine's Day
Order in late December and shoot them out in late January to warm your clients' hearts during the chilly winter.

Super Bowl
It's not a holiday, but it sure feels like it should be! Order them in late December and send them right away to support your team during the big game.

​Did you miss your goal date? Hit a snag or run into a delay? No need to worry. Sure, timing can make a difference, but ultimately, our magnetic products maintain their value for years to come, no matter when they arrive. They serve as daily reminders of the thoughtful connection you share with your clients. So while the timing is important, the lasting impact of our products is enduring.

At Magnets USA® and LifeLong Gifts™, we're dedicated to meeting your unique needs. Our products are created in-house, and we are the home of the original magnetic calendar. As a small family-run business with over 30 years of experience, we want you to feel confident knowing that when you choose us for your client gifting needs, you get our flexibility, attentive listening, and unwavering commitment to your satisfaction.

Ready to make an impact? Don't miss out on the opportunity to create lasting impressions, strong client relationships, explore our range of personalized magnetic marketing products and experience the difference they can make. Order today and let us help you make every moment count!

Don't forget to subscribe to our newsletter so you'll never miss out on exclusive promotions, and be sure to follow us on Facebook, Twitter, Instagram, and LinkedIn to stay connected and be a part of our community of like-minded entrepreneurs.

Want to learn more? Give us a call at 800.869.7562 or send an email to [email protected].

It's no secret we think calendar magnets are among the best ways to market your services. They're inexpensive, high quality and are unmatched in their marketing shelf life. But if you're new to using them as client gifts, you may be wondering where to start. So here are some of our top recommendations for how to get the most out of your calendars in your next marketing campaign. ​

This one may be obvious, but in case you didn't know, snail mail is one of the most popular and effective methods used by business professionals to distribute their promotional items. Plus, you can even target specific demographics such as average household income and property value when you use our full mailing services.  ​

Every gift needs a card! Our personalized GiftNotes™ are your chance to introduce yourself to your recipients and explain that these calendars aren't just an ad, they're a special gift just for them. By offering a glimpse into your personality, you're opening the door to emotional connections that can lead to meaningful - and lucrative - relationships down the road.  ​

There's a lot of ways to track the success of your mailings, but a simple way is by creating a discount code for one of your services or products. It'll incentivize recipients to hold onto your mailing and go check out what you have to offer. Then whenever that code gets redeemed, you can see exactly how many leads and sales you were able to generate from your mailing.  ​

If you've used calendar magnets in the past, encourage clients to bring in last year's calendars to exchange them for a new one and then use that opportunity to catch up and strengthen your relationships. Try including a small extra gift like a custom pen or key ring to say thank you for making the effort to come see you.  ​

A past client is an excellent source for getting new leads. So, by sending them a few extra calendars, there's a good chance they'll pass them along to their friends and family. ​

Coffee shops, restaurants, office waiting rooms, venues, these are all places that get a lot of traffic, and it's not unusual for them to have a little table or bulletin board for people to leave advertisements. By getting permission to leave some of your calendars, you can get a ton of new eyes on them and greatly expand your reach. ​

Not only are events like fundraisers, trade shows, or school sporting events great for getting involved in your community, but they're a prime opportunity to hand out your promotional gifts. You'll have a chance to meet potential leads face-to-face, and your presence at these events will get noticed and show how much you care about your neighbors. ​

Even if it's well into the year, calendars are still valuable. Instead of throwing leftovers away, small offices, charities, and nursing homes often appreciate these sorts of donations. Plus, you never know who they might reach! ​

These are just a few of the many ways to use custom magnetic calendars to promote your business, and all these methods work just as well for any other of our appreciation gifts. Be sure to subscribe to our newsletter to stay up to date on any discounts or announcements. And don't forget to follow us on Facebook, Instagram, and Twitter to take part in the Magnets USA® & LifeLong Gifts community. ​

One of the most popular ways to use magnetic marketing products is by mailing them (that's right, snail mail) directly to your desired farming area. Calendar magnets, football magnets, tips for the household magnets are just a few of the many client gifts you can stick in an envelope and put in the mail. 

"Hold on. Isn't direct mail a little… dated?" you may be wondering. Not so!  

Direct mail continues to be one of the most popular and effective forms of advertising today and shows no signs of slowing down. With so many devices and apps to cycle through daily, digital fatigue is very real and the constant ads become easy to ignore; a little break from the noise is more than welcome.  
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Plus, many people say they like real mail because it feels more personal, and because of that they are more likely to open it. In fact, many even look forward to getting mail! ​

Think about all the business cards you've gotten in the past. How many do you still have and where are they? Chances are they went straight to your wallet or purse where they sat until that fateful day when they made their journey to the trash. 
 
Now, how many magnets do you have on your fridge? How long have they been there? Are any of them promotional? Exactly. 

The point is everybody loves magnets. Regardless of how they got them or where they came from, everybody uses the magnets they have. So why not make sure those are your magnets up on the fridge? 
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By sending your clients magnets that feature your business information, you are ensuring that your info will stay visible and that your recipients will never forget where they came from. Then in the future when they find themselves in need of your services, they’ll know exactly how to reach you. ​

If there's one thing that every house has in common, It's a refrigerator. And if there's one thing that's going to be seen every day, it's the fridge. In fact, chances are that there's going to be several glances made at that fridge throughout the day, and if your custom printed contact information is on display, then your brand is going to make an impression with every single glance.
  
Take that number of impressions, combine them with every member of the household and multiply that by 365; now that's what top-of-mind is all about! 

"Know anyone who can help me sell my house?"  
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"Yes! Let me grab their number off my fridge."  ​

As you can see, the benefits of using custom marketing magnets are significant and should make a strong case for why you should be using them to advertise your business. They're easy to send, have a long marketing shelf life, stay highly visible, and are some of the most affordable marketing items around. So, if you are ready to try something new and see some real profits from your ad spend, reach out and speak to one of our Customer Care Specialists today. Let us help set you up for success. ​

With so many buyers and sellers right now, it's important to get as many listings in your inventory as possible, and one of the best ways to do that is by mailing personalized magnetic gifts. Magnetic calendars, sports schedules, and custom fridge magnets are such effective marketing tools because they’re things that your past and potential clients will find useful.  
 
These gifts will go straight up on their fridges, and since your business information is printed directly on the magnet, your recipients will be reminded of your services, how to reach you, and where to send referrals each time they pass by. 
  
At Magnets USA & LifeLong Gifts we are constantly making new high-quality products to help you and your business succeed. That’s why we’ve selected 3 of the best client gifts for you to use in your spring and fall marketing campaigns.    ​

1. Magnetic Sports Schedules  

​There’s a good reason why sports are so popular in our culture. They’re a chance to enjoy time with loved ones, eat great food, and come together to show support for the community.  

Our Magnetic Sports Schedules are a terrific way to make new connections and maintain relationships with past clients. Whether it’s baseball, hockey, or football, each schedule features a clear and easy-to-read block schedule printed in full-color on sturdy card stock and finished with a glossy UV-coating. But what really makes these products special is the chance to print your personalized information directly on the magnet, giving you a sharp and professional marketing piece that will make many, many impressions, and referrals. 
  
Key features: 

• Strong, long-lasting magnet on the backside 
• Full or partial magnet coverage 
• Several templates and team formats available 

• May add custom/local teams upon request 
• A selection of different die-cut shapes 
• Reverse side features space to store home account information and postseason schedules 
• Mails for 1oz - 2oz postage depending on magnet size 
• We can even stuff, seal, address, and mail everything for you with our mail fulfillment services ​

2. Household Reference Magnets 

​These household reference magnets feature a variety of useful tips and tricks such as spring-cleaning reminders, home maintenance checklists, and even things like how to make the perfect charcuterie board. Mailing a gift like these is a surefire way to help you stand out among the competition.
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Key features: 

• Crisp, full-color printing 
• Plenty of space to add your personalized information so clients know how to reach you 
• Durable card stock 
• Protective UV gloss-coating finish 
• Non-dated product means they’ll never expire 

• Several designs to choose from 

3. Promotional Seed Packets 

When it comes to selecting an appreciation gift, the goal is to send something that will make as many impressions as possible. Something to keep you top-of-mind. Something your clients will hang on to. Our Custom Seed Packets do just that. By sending this gift recipients will be reminded of your services and where to send their referrals every time they see their new flowers. This isn’t just a gift, it’s a way to help clients feel rooted in their new home.
  
Key features: 

• Wildflower Seed Mixture
• Customizable gift packaging  
• Full-color printing on packaging 
• Planting and care instructions 

• Add envelopes and personalized GiftNotes inserts for increased value 
• A truly unique and thoughtful gift 

Want to learn more about other marketing and gift ideas you can use to grow your business? Give us a call at 800.869.7562 to speak with one of our experienced relationship marketing reps and let us help you craft your perfect marketing plan to help you achieve your goals! 
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