Marketing your business with magnetic gifts is one of the most cost-effective and proven ways to get referrals, expand your reach, and grow your business.
Things like Magnetic Calendars, Sports Schedules, Household Reference Magnets, and countless other products work because they're things your clients will find useful. They'll go up on the fridge, and since your business information is printed front and center, your brand will get multiple impressions a day, every day.
If you're looking for a way to achieve your professional goals or are on the fence as to why you should be using magnetic gifts in your marketing plan, whether you're in real estate, finance, healthcare, or a small business owner, we've got you covered.
One of the most popular ways to use magnetic marketing products is by mailing them (that's right, snail mail) directly to your desired farming area. Calendar magnets, football magnets, tips for the household magnets are just a few of the many client gifts you can stick in an envelope and put in the mail.
"Hold on. Isn't direct mail a little… dated?" you may be wondering. Not so!
Direct mail continues to be one of the most popular and effective forms of advertising today and shows no signs of slowing down. With so many devices and apps to cycle through daily, digital fatigue is very real and the constant ads become easy to ignore; a little break from the noise is more than welcome.
Plus, many people say they like real mail because it feels more personal, and because of that they are more likely to open it. In fact, many even look forward to getting mail!
They're permanent business cards.
Think about all the business cards you've gotten in the past. How many do you still have and where are they? Chances are they went straight to your wallet or purse where they sat until that fateful day when they made their journey to the trash.
Now, how many magnets do you have on your fridge? How long have they been there? Are any of them promotional? Exactly.
The point is everybody loves magnets. Regardless of how they got them or where they came from, everybody uses the magnets they have. So why not make sure those are your magnets up on the fridge?
By sending your clients magnets that feature your business information, you are ensuring that your info will stay visible and that your recipients will never forget where they came from. Then in the future when they find themselves in need of your services, they’ll know exactly how to reach you.
They get seen every day.
If there's one thing that every house has in common, It's a refrigerator. And if there's one thing that's going to be seen every day, it's the fridge. In fact, chances are that there's going to be several glances made at that fridge throughout the day, and if your custom printed contact information is on display, then your brand is going to make an impression with every single glance.
Take that number of impressions, combine them with every member of the household and multiply that by 365; now that's what top-of-mind is all about!
"Know anyone who can help me sell my house?"
"Yes! Let me grab their number off my fridge."
Let's talk about return on investment (ROI). It simply cannot be overstated just how much bang your marketing dollars will get for your buck with magnetic marketing products. Say you buy and mail 500 sport magnets for $300. Even if you only sell one house from that campaign, you're still coming out thousands (that’s thousands with an S) of dollars ahead! That’s a pretty significant profit ratio.
Now think about the average cost of billboards, commercials, radio, newspapers, or magazine ads. What are the chances your message even reaches your audience? To think that you could put that much effort into an ad and spend all that money only for your efforts to fall flat would be a sad thing indeed.
So, what makes more sense: spending thousands of dollars on ads that might never get as much as a glance? Or spending $100 on 100 magnets for 100 different homes that you know will get seen every day by every member of the household? It’s a no brainer.
As you can see, the benefits of using custom marketing magnets are significant and should make a strong case for why you should be using them to advertise your business. They're easy to send, have a long marketing shelf life, stay highly visible, and are some of the most affordable marketing items around. So, if you are ready to try something new and see some real profits from your ad spend, reach out and speak to one of our Custom Care Specialists today. Let us help set you up for success.
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