It's no secret we think calendar magnets are among the best ways to market your services. They're inexpensive, high quality and are unmatched in their marketing shelf life. But if you're new to using them as client gifts, you may be wondering where to start. So here are some of our top recommendations for how to get the most out of your calendars in your next marketing campaign.
1. Send them in the mail
This one may be obvious, but in case you didn't know, snail mail is one of the most popular and effective methods used by business professionals to distribute their promotional items. Plus, you can even target specific demographics such as average household income and property value when you use our full mailing services.
2. Add GiftNotes™
Every gift needs a card! Our personalized GiftNotes™ are your chance to introduce yourself to your recipients and explain that these calendars aren't just an ad, they're a special gift just for them. By offering a glimpse into your personality, you're opening the door to emotional connections that can lead to meaningful - and lucrative - relationships down the road.
3. Include a coupon code
There's a lot of ways to track the success of your mailings, but a simple way is by creating a discount code for one of your services or products. It'll incentivize recipients to hold onto your mailing and go check out what you have to offer. Then whenever that code gets redeemed, you can see exactly how many leads and sales you were able to generate from your mailing.
4. Do a calendar exchange
If you've used calendar magnets in the past, encourage clients to bring in last year's calendars to exchange them for a new one and then use that opportunity to catch up and strengthen your relationships. Try including a small extra gift like a custom pen or key ring to say thank you for making the effort to come see you.
5. Give extra calendars for clients to share
A past client is an excellent source for getting new leads. So, by sending them a few extra calendars, there's a good chance they'll pass them along to their friends and family.
6. Put them in high traffic areas
Coffee shops, restaurants, office waiting rooms, venues, these are all places that get a lot of traffic, and it's not unusual for them to have a little table or bulletin board for people to leave advertisements. By getting permission to leave some of your calendars, you can get a ton of new eyes on them and greatly expand your reach.
7. Hand them out at events
Not only are events like fundraisers, trade shows, or school sporting events great for getting involved in your community, but they're a prime opportunity to hand out your promotional gifts. You'll have a chance to meet potential leads face-to-face, and your presence at these events will get noticed and show how much you care about your neighbors.
8. Donate leftover calendars
Even if it's well into the year, calendars are still valuable. Instead of throwing leftovers away, small offices, charities, and nursing homes often appreciate these sorts of donations. Plus, you never know who they might reach!
These are just a few of the many ways to use custom magnetic calendars to promote your business, and all these methods work just as well for any other of our appreciation gifts. Be sure to subscribe to our newsletter to stay up to date on any discounts or announcements. And don't forget to follow us on Facebook, Instagram, and Twitter to take part in the Magnets USA® & LifeLong Gifts community.