4 ways you should connect with clients and leads in 2016

Say hello with a pop-by or referral gift that lasts.
December is the perfect time to say "thank you" to clients and others who have made your year a success — but don't let your gesture get lost in the holiday rush. Choose a pop-by gift that will be used and talked about year-round, like our stainless steel soap. These powerful odor-eliminators can be engraved with your contact information, so clients will always know where to reach you.

Pro tip: Make your gift truly meaningful by including a small bag of onions and your favorite holiday stuffing recipe.

Stay relevant with a social media presence that inspires.
The best way to connect with — and gain — followers is to show them you're a real, relatable person. (Psst, that automatic reply you set up isn't helping at all.) Take the time to craft inspiring, helpful and original messages. Ask questions to learn about your audience and keep them engaged.

And if you're just sticking to Facebook and Twitter, this might be a great time to try marketing with other platforms, like Pinterest or Periscope. (Check out our ideas for real estate agents on using Periscope.)

Periscope, Twitter's first live-stream app, is ideal for showing off a new listing or hosting a Q-and-A session.

Stick to a marketing plan that makes sense.
With the new year comes an invaluable opportunity to plan ahead. This month, sit down and develop a strong, fresh marketing plan. Keep in mind that the best strategy will also reflect your business personality. Not sure where to start? Check out our season-by-season suggestions.

Reach out with a note that encourages action.
It's no secret that a little note can go a long way. So why not include one with your next marketing piece? With our Personalized Inserts, you can quickly and beautifully introduce yourself to clients, let them know you're always there to help and gently ask for referrals. Explore our designs — many of which coordinate with products you're already sending.