If you've visited our website recently, you probably thought, "Am I at the right place?"
Yes, you are.
A couple of weeks ago, we quietly launched our brand new website. This week, we're yelling it from the rooftops.
For years, our old system held us back from serving our customers to the best of our ability. We outgrew it and desperately needed a drastic change.
We've been working on this project behind-the-scenes for a little over a year now. Every department in our company has spent countless hours learning a new way of doing things. And while, admittedly, it's been challenging at times, it has been so worth it.
We're proud to offer you a website — and an experience — that's now clean, simple and more intuitive than ever.
This website is for you, our loyal, amazing customers.
Besides a brighter, modern and more inviting look, here's what you'll notice when you visit the completely redesigned Magnets USA home:
If you haven't explored our new site yet, we hope you will soon! And please remember, though we have trained for months on this system, we are humans who will meet challenges from time to time. We hope you'll continue to be patient with us, and please give us a call if you encounter any issues — we'll take care of it person-to-person.
If you've ever seen or gifted our Ice Cream Paddle & Serving Spoon, we want you know there's an amazing story behind it...
Meet Patsy Oakley, a real estate agent with RE/MAX Associates in San Antonio, Texas. Forty years ago, her mentor — and the woman who encouraged her to become an agent — gave her an ice cream paddle. It was branded with her name and boasted a wooden handle.
"For 40 years, I have looked in the drawer, seen Bonnie's name, and thought about her," Patsy told us in a recent interview.
When Magnets USA Founder Dale Turner heard Patsy's story at a trade show in 2016, he was inspired. So much so that he set off on creating a similar ice cream paddle for LifeLong Gifts, our boutique of high-quality, engraved gifts.
"Having Dale there as customer service shows that he really cares and that he really stands behind his products. It makes me proud to know that he heard my story and he took the initiative to develop something."
These days, our Ice Cream Paddle is Patsy's go-to gift.
"If Bonnie gave me something 40 years ago, and I’m still hanging onto it, then what a wonderful gift it is for me to give to my clients," Patsy says.
"Everyone has loved the ice cream scoop because of the design and quality. There’s just something about when they pick it up, and they scoop out ice cream for themselves, or their children or their grandchildren ... it’s just a great gift that's always right there in front of them."
But for Patsy, her new ice cream scoop is more than a memorable client gift. It's a tribute to her mentor Bonnie, who passed away last summer.
"Bonnie was my dearest friend and this is her legacy," Patsy says. "Whenever I use my ice cream scoop or give it to a client, it helps me to remember Bonnie."
Patsy's late mentor, Bonnie Armstrong
It's been a full, fun month of #ThisIsMagnetsUSA, our new weekly series highlighting who we are as a company. We hope you've been following along on our Facebook, Twitter and Instagram — but in case you've missed one, here's a recap!
Week 1: We Are More Than Magnets
For our tens of thousands of customers, our magnets are not just magnets; they're useful client gifts that also promote their business or cause.
Watch the video.
Week 2: We Are Why-Driven
Why do we do what we do? What inspires us to get out of bed each morning and come to work? This week, we talked to several of our team members about what fuels them day after day.
Watch the video.
Week 3: We Are 28 Years Old!
Like most businesses, we have humble beginnings. This week, we heard from Magnets USA Founder and President Dale Turner about what the company looked like back in 1990 and what his younger self would have thought of our success today.
Watch the video.
Week 4: We Are A Manufacturer
Our products are not simply pulled off a shelf in a warehouse; they're designed, customized and produced right here in Roanoke County, Virginia. Every magnet has to go through a series of steps to meet our standards. We're proud to be a true American manufacturer.
Watch the video.
Week 5: We Are A Mailing Service
Did you know we offer a complete mail-fulfillment service? That’s right — we can stuff, seal and deliver your marketing right to your contacts list. This week talked to Rebecca, our mailing services team leader, about how it works, who makes it happen and why it means so much to us.
Watch the video.
Week 6: We Are Affordable
Last week, we shared how and why we're able to offer such affordable products (hint: one of the those has to do with being the manufacturer!). The reasons why might surprise you!
Watch the video.
Are you seeing fewer posts from pages in your Facebook feed?
Earlier this month, Facebook announced that it would start giving news-feed priority to personal posts from your family and friends, while showing less from businesses and media.
More and more it seems, small business owners can't rely on Facebook to get their messages across.
While there are some ways around this new algorithm, like producing more live videos and running highly targeted ads, the news is still discouraging and downright frustrating for small business owners.
And with so many of our customers small business owners, we wanted to address this topic and offer a solution.
With 28 years of small-business ownership under our belts, we know the answer is traditional marketing. That's right: A traditional marketing strategy is the secret to staying top-of-mind in today's digital world. It's crucial.
When Facebook posts, tweets and emails inevitably get lost in the sea of digital marketing, traditional marketing sticks around — if you do it right.
For almost three decades, our customers have trusted our famous magnetic calendars, sports schedules and more to put them in front of their clients daily. Every product we make is carefully designed to be the most useful for our customers and their clients.
We can't count the number of success stories we've received over the years about leads and referrals generated from one simply, handy magnet on their clients' fridges.
Here's just one example:
"A man who lives in my neighborhood called about a house that had just come on the market. When I picked him up to look at the house, his adult son was with him. When we returned to their home to drop them off, I handed the son one of your magnetic calendars. He took it out of the envelope and thanked me, then his Dad laughed and said 'Jim, that's how I got your number and called you! Your calendars have been on my refrigerator for years, I use them often, so when I wanted information on this house, I called you.' This resulted in a cash sale in the $600,000s."
Ready to see how traditional marketing can work for you, too? Ready to have your own success story? Start with magnetic baseball schedules, our famous magnetic tear-off calendars or a popular non-dated magnet.
Are you looking for a change of pace, change in scenery or maybe a change in ... boss ... in 2018? Magnets USA might be the right place for you.
Here at Magnets USA — an award-winning small business in beautiful Roanoke, Va. — we work hard and play hard. We pride ourselves on creating a fun, inviting culture that appreciates big ideas and small moments.
Our management team is constantly on the lookout for employees who go above and beyond, who see solutions where others see problems and who inspire those around them.
2018 — our 28th year in business — will be a big one for Magnets USA. Wonderful, exciting growth is on the horizon, and we need talent that can keep up and continue to propel us in the right direction.
We're currently seeking candidates for:
For more information, please email your resume, position desired and a little about yourself to firstname.lastname@example.org.
Hear from past and current employees:
"Magnets USA has by far been my best job I have ever had the privilege to be a part of. "
"I have the resources and support that I need to learn and excel every day. I love what I do and I enjoy coming to work every day."
"There is a certain family feel you get from working here compared to other companies."
"Management listens and supports my ideas and aspirations."
"Close-knit company that is family-orientated."