Like so many of you, we see a new year as a time to reflect and resolve.

Well, we've done a lot of both lately, as a group and individually, and we've decided that we want you to know us a little better.

We want you to see an email from Magnets USA, a postcard, or a box, and know that it came from a team of real people who care about your success and providing a superior, one-of-a-kind product. 

For years, we've called ourselves a friend to the real estate community — and now, we're stepping up our game, so you truly know us as a friend.

Each week in 2018, we'll be sharing something about ourselves, in a series called This Is Magnets USA. We hope you'll enjoy our stories, and in return, share some of yours. 

Whether you know it or not, every order placed at Magnets USA is the culmination of a dozen hardworking people. Real people. Local people. People who have passions and goals and families to support.

Just like in your business, the holiday season (a.k.a. busy season) comes with challenges and excitement. And like you, we do our very best to meet those challenges.  We say this often, but it's true: Your success is ours. 

To all those who have helped make this season — our 27th in business — rewarding, worthwhile and fun: Thank you from bottom of our hearts. It's because of customers like you that we love what we do. 

Let us first say that it's no coincidence we're making this announcement on Thanksgiving week. Our customers mean the world to our small business, and we're forever looking for ways to make life easier for them. 

Since launching LifeLong Gifts (back then, LifeLong Cutlery) in 2014, we have received such an outpouring of support from the real estate community. It's been extremely humbling to see how our lineup of high-quality, personalized gifts has impacted your business relationships.

So this is our gift to you, our way of saying thank you.

Here's what you'll notice when you visit the completely redesigned LifeLong Gifts home: 

• It now features a responsive design, which means it works beautifully on your smartphone or tablet.
• Easy personalization workflow. We've worked hard to bring you an intuitive program that makes it easier than ever to personalize your cutlery and gifts.
• You can now reorder without having to call in (though we're always ready and happy to answer your calls!).
• You can now view your past orders.
• You can now submit questions, or let us know if you come across an issue.

Why are we doing this? 
To put it simply, we love you and care about your time with us. This transition is part of the bigger picture of Magnets USA and our dedication to provide every customer with a positive experience. As we embark on our 28th year in business, it is our goal to continue to improve, grow and stay relevant. 

​We hope you'll tag along for the journey...

Before we know it, a new year will be in full swing — which means now is the time to get creative about your 2018 lead and referral generation. 

But wait! You also need to reach out to 2017 clients and prospects for the holidays. (You're stressing now, right? Don't.) 

Luckily, we have one product that solves both of these conundrums: our Tear-Off Magnetic Calendars, which feature greeting card-quality covers and your business contact information. 

"I anticipate eight to 10 listings from our mail-out over the year," writes David R., a Magnets USA customer since 2014. "From experience, we know not all calendars are the same quality. Yours are the best. For the money, this is the most effective marketing tool we use."

Packed with helpful content like home tips, recipes, healthy living hacks and inspiring quotes, our magnetic calendars are painstakingly designed to be a small gift (with a massive ROI) for everyone on your mailing list. 

Check out the collection now, and order your favorite before it sells out!

Everything was ready to go — our bags were packed, the product samples looked good, and our marketing literature was hot off the press. 

But we never made it to Mega Camp, Keller Williams Realty's annual conference in Austin, Texas — and one of our biggest trade shows of the year. 

In the wake of Hurricane Harvey, Keller Williams transformed Mega Camp into Mega Relief, a week-long event to help those impacted by Harvey's devastating wrath.

We were able to send four amazing team members down to Texas to participate.

​One of those people was Daniel Turner, who works on our dedicated KW sales team: 

"This was quite a shocking experience for me," Daniel says. "When we first arrived on buses to the more heavily flooded areas, my first thought was, 'This looks like a war zone.' All along the streets were massive piles of ruined belongings from the houses."

Until this experience, Daniel says he never realized how much was truly lost in a flood.

"If you weren’t lucky enough to have an upstairs, the majority of the items in the houses were totally destroyed. The homeowners we met seemed to have lost all hope."

Daniel and the rest of the crew spent the week tearing out drywall, ripping up carpet and removing damaged materials from homes in Katy and Houston.

"It was one of the most rewarding experiences of my life, knowing that we were able to help save the structures of the houses that we worked on," Daniel says. "We felt immense gratitude from the victims, and we could tell that we brought a few rays of sunshine to their days after so many weeks of uncertainty and devastation."

Another rewarding aspect was working alongside so many Keller Williams agents. Had things been different, we would have met them across a perfectly arranged table in the marketplace section of the conference. Instead, we helped each other haul, lift and offer hope. 

"There was an incredible amount of camaraderie felt between us and the thousands of Keller Williams agents," Daniel says. "We all worked together extremely well, especially considering most of us had never helped in a situation like this before.

"I was so amazed to see that many people step up and help with relief efforts. To see people fly in to Texas from all around the country gave me so much hope and made me incredibly proud to live in this country."