When it comes to growing your business, lead generation is king. It's so vital, in fact, that successful real estate agents dedicate a portion of each day to developing new leads.
One way we help agents capture great leads is through our targeted mailing list service. With this lead-generation service, you can feel good knowing your marketing pieces are going to people who fit demographics you define. Qualifiers like zip code, radius and location type (residential addresses, apartments or businesses) all work to fill your list with credible, promising prospects.
This service is our solution to anyone wanting to quickly and effectively grow their mailing list. It's ideal for new agents, or those wishing to reach a new audience.
Currently, we offer a 500-name list for just $49. If you were to land even one of those names as a client, wouldn't it be worth the small investment?
Once you have your list (turnaround time is typically one business day), you can start marketing right away. This time of year, we recommend promoting yourself with magnetic football schedules, which boast a six-month marketing life and designs that make you feel like you're right there in the stadium.
Most important, though, football schedules work.
"My partner and I having been using the college football schedules featuring the schools in our region with the most interest," says John O., an agent in Holland, Ohio. "Last year we tracked six sales directly from this promotion. We’ve achieved sales and referrals every year we distribute them."
If your go-to closing gift (wine and gift cards sound familiar?) isn't resulting in referrals and conversation, it's time to say goodbye. Here's why they aren't working for you and what we recommend instead.
Engraved cutlery from LifeLong Gifts! When it comes to choosing a perfect closing gift, we believe our collection of premium forged cutlery is ideal for any client and any type of closing.
Many of our best-selling products — including Year-at-a-Glance Calendars and Football Schedules — are available as Every Door Direct Mail (EDDM) formats.
EDDM is an effective, affordable way to canvas an entire area, and their extra-large size, bright design and helpful content command attention.
Postage can be as low as 18.3 cents per piece, no envelopes are required and there's no need to buy a mailing list. With EDDM, you can easily reach leads in nearby neighborhoods without knowing any names or street addresses. It's awesome!
Simply identify the delivery routes you want to reach and drop your mailing at your local post office. From there, they'll be delivered to active addresses in your designated area.
So if you've never marketed with an EDDM product, you might find them worth the small investment.
To get started, give us a call at 1.800.869.7562 or email us. We'll help you select your target areas and determine your quantity.
*Every Door Direct Mail is a registered trademark of the United States Postal Service.
When it comes to great product personalization, we believe in keeping it simple. Why? Simply put, simple is better.
That's why we recommend our exclusive Billboard Personalization style. This is a modern, clutter-free way to feature your logo, contact information and portrait. By only highlighting the essentials, your business has room to breath — and shine!
When you market with a fresh, clean look, you're telling clients and prospects that working with you is a smooth, hassle-free experience.
So what does your current business card say about you? Is it cluttered with every piece of contact information? Fax number? Check. Website? Check. Cell phone number? Check. Office phone number? Check. Email address? Check and check.
To most, this is information overload and might actually steer them away. Make it very clear for people to get in touch with you by narrowing it down to their two best bets, like your email address and phone number.
So how do you create a product with Billboard Personalization? You can either let our in-house, professional designers do it for you, or upload an already-designed image to Build-It. But unless you are very design-savvy , or have hired a designer, letting us do it for you is the best and easiest option.
If you're ready to create your best-looking marketing piece ever, start by choosing one of this month's featured products.
One of the most important jobs of a real estate agent is to prove you're a community expert. But with so many agents in one city, this can also one of the hardest jobs.
If you're not sure where to start, try pinning down your "specialty." Maybe you love spending time outdoors. Maybe you have a passion for local food, art or music. Whatever the case, use that as a guide for the eight suggestions below: