Generating real estate leads doesn't have to a marketing hurdle. If your open houses are starting to feel a little bland, we have a couple of ideas to spice things up! This post covers easy ways to generate leads when you're feeling stuck.
Ways to Generate Leads
Let's face it. Between helping customers find their dream home, the paperwork and the travel, your marketing strategy can take a hit. Where do you find the time to obtain new customers?
Striking a balance between selling and lead generation isn't always easy. However, these creative marketing ideas will not only help to ensure your success, but also lead to new referrals. Following are some of the easiest ways to get people excited about your open house!
Fill a Basket with Small, Branded Gifts
Give your guests what they want — free stuff! Place a basket on the kitchen counter that's filled with small, useful gifts, like our stainless steel Box & Bottle Openers or our SuperScraper XL. They’re both extremely handy, high-quality freebies that your guests will appreciate and use every day. Plus your business gets repeated exposure in the process!
The bottle opener has a strong magnetic back, so it can be displayed on the fridge (a.k.a. more brand awareness!). It's available in house- or arc-shaped, and in stainless steel or powder-coated black or white.
The SuperScraper XL is our newest product. It's made from tough nylon plastic and is specially designed to scrape countertops, pans, glass dishes, wire racks, windshields and more.
Host a Giveaway
Another useful strategy for lead generation is to host a giveaway. Have visitors sign up for your email or mailing list for a chance to win an eye-catching gift, like our LifeLong Gifts Cheese Knife Set or Keepsake Wine Box. (Each of these client gift ideas can be engraved with your business information). Display the giveaway piece next to tasty snack items, like cheese, crackers and fruit.
The Cheese Knife Set is crafted from durable, food-safe stainless steel. The unique hallow blades help soft cheese from sticking, and the forked tips can be used for picking up meat and fruit.
The Keepsake Wine Box includes a stainless steel drip collar, bottle stopper, aerator/pourer and corkscrew with bottle opener. The engraved medallion on the front is engraved with a friendly message and your business information.
For more great ways to grow your real estate business, be sure to check out these other real estate marketing ideas. Or browse our full line of custom promotional products at Magnets USA.