H2H. No, it's not a genetically engineered water. It's one of the newest trends in business behavior, and your marketing strategy could use a swig of it.
According to The Writer, an internationally recognized language consultancy, "human to human" is one of several up-and-coming buzzwords for 2015. Essentially, it means your business sounds like a real person when dealing with clients. Why is this so important? Consumers crave personality, and they want to work with a business they can trust like a friend.
Maybe you're already doing this, and you're excited there's finally a word for it. But if you know your company's mouthpiece is a little uptight, we're here to help you out.
How we help your business humanize:
It's Friday night, and your community's rival high schools are kicking off another record-breaking season. As the groups of proud parents, grandparents and students flood the stands, there you are, handing out top-quality schedules to all the fans — and your potential clients.
A piece they'll reference the entire season, magnetic sports schedules are the funnest way to ensure your business information sticks around through every play, pass and buzzer-defying win.
Plus: Sounding human on social media
Tips for your business, from our social media coordinator
1. Mind your manners. Courtesy shouldn't fly out the window just because you're behind a computer screen. Thank customers who compliment your business, positively and promptly respond to negative reviews and tweet a simple hello to new Twitter followers.
Not only will these behaviors help your customers remember you, but they're invaluable opportunities to establish a voice (and an ear) and show customers you're a business they can count on.
2. Curb the salesperson inside you. Social media is the place to really interact with your customers and clients, share insights into your company culture and build community. Respect that relationship by keeping sales-pitch posts to a minimum.
Sure, followers want to know when you're having an awesome sale, but don't underestimate the power of a funny (and appropriate) video, a striking photo or an interesting fact about your company's history. After all, keeping your fans interested and engaged is the first step toward the sales funnel.
3. Be consistent. You know that friend you only hear from a few times a year? Well, you probably don't think too much about them those other 362 days. That same idea should apply to your business' social media accounts. Post daily (include great visuals), tweet often (but not too often — no one likes a chatterbox) and update your blog with interesting content. And if you're ever stumped on what to post, here are some great ideas.