If you need fresh ideas to apply to your marketing strategy, then why not try magnets? Marketing magnets are a great way to drive sales and referrals! Not only are our custom business magnets affordable, but you also pay significantly less for engagement than you would using digital media advertising.
Keep reading to discover ways to use promotional magnets as marketing materials to boost your business. Once you discover how powerful and affordable these products are to your advertising, you’ll wonder how you ever got by without them!
Why Choose Magnet Marketing?
Magnets are often overlooked by small businesses. Generally, this is because you just don’t know how to use magnet marketing to build your brand. However, there are so many great reasons to use this type of marketing as part of your strategy.
How to Use Magnets in Your Marketing Strategy
Now that you know why magnet marketing is a great way to draw attention to your business, let’s discuss how to use magnets as part of your marketing strategy.
Our business got its start with magnetic business cards in 1990. Since that time, we’ve grown to employ a full-time labor force to produce and print our growing line of products on site here in the USA. If that’s not proof that magnetic marking works, then just ask our satisfied customers how many leads and referrals they’ve gained over the years using our products!
As every industry is different, we created a wide range of customizable magnetic products to help you creatively market your business. Keep your name and contact information in the hands of prospects year-round with these great ideas for ways to use magnets in marketing.
Custom Business Cards
Regular business cards are incredibly important to any business. However, it’s not uncommon for them to get lost in the bottom of a purse. Or find that you accidentally tossed someone’s contact info when you cleaned out your wallet last year. This is where our magnetic business cards make a difference.
Everyone uses magnets! So, the chance that your custom business card will get stuck to a client’s refrigerator or filing cabinet are high. Whether it’s to hang a photo of a grandchild or to display their son’s artwork, that simple business card ensures your contact information is always handy. So, if there’s an emergency, or your services are needed right away, you’ll be a customer’s first call.
Our calendar magnets are the perfect way to reach customers from all walks of life. After all, who doesn’t use a calendar? Whether you’re a real estate agent or sales professional, our custom business calendars get results!
Home to the original magnetic tear-off calendars, these custom marketing products are a top seller across every industry. These work so well, in fact, that customers ask for these year-after-year. Not only do they keep clients engaged, but they also lead to referrals.
Custom Magnets for Cars
Market to the masses for an extraordinarily low price when you create and utilize custom magnets for cars. Our unique line of car magnets make it easy to promote your business on the go. Or use these to support your child’s sports team or to advocate for breast cancer awareness!
When designing a car magnet to promote your products or services, you should include the following information:
Everyone uses refrigerator magnets! So, these are a fabulous way to reach and retain customers. Our lineup of popular designs provides the perfect backdrop for you to share a simple yet highly effective marketing message.
We offer custom fridge magnets for all types of businesses and events. These include:
Sports schedules are huge! Magnetic sports schedules, however, are even better! Highly popular among team fans, these tools offer full season schedules for football, hockey, golf, basketball, baseball, racing, and soccer.
Choose your sport, then customize the schedules with your favorite pro, college, or high school teams along with your photo, logo, and contact information. Not only will your customers never miss a game, but you’ll also be their first call when your services are needed.
Give clients and prospects you meet a magnetic notepad and you will absolutely get calls for more! Personalized notepads are both inexpensive and practical. They’re also a great way to gain recognition for your brand. Provide customer and potential clients a different notepad each quarter to mix things up and keep your name fresh in clients' minds.
Support for Causes or Teams
Whether you’re supporting a cause, such as breast cancer awareness, or your favorite sports team, products that speak to a specific group or consumer base have a tremendous impact. They’re also a great way to rally the people in your community together.
Marketing products in this vein are great not just for general promotion but are also perfect for school or community fundraisers.
No envelopes are necessary for these marketing tools! Our magnetic mailers are an effective and affordable way to canvas large areas or neighborhoods. Take advantage of our direct mailing service to save on postage and reach leads in nearby areas without knowing names or street addresses!
Everyone appreciates instant access to the things we use the most. This includes handy reference charts that relate to our lifestyle whether it’s cooking or keeping a home. Therefore, magnets that incorporate useful information in combination with your contact information are a win!
Our line of household reference marketing magnets include options for every industry. Some of the themes include:
Promotional magnets are also great for cross promotions with other local businesses. Partner with other companies to create a magnetic directory of your services including company name, phone number and website. Each company chips in on the price of the products, then helps to distribute them for a wider reach.
What Should Be on a Business Magnet?
As previously mentioned, using business magnets for marketing is a wonderful way to gain brand exposure – without your information getting lost in the shuffle. Not only are they easy to distribute, they’re also functional, durable and offer low-cost advertising per impression. But what information should you include when designing these cards?
You should include the same information on a business magnet as you would a traditional business card. However, don’t be afraid to add a fun graphic or design to make your cards colorful and attractive to display.
Here are the details you should include on your business cards:
For more tips on how to use magnets for marketing to make a big impact, explore our ideas on how to design a business card here.
Is It Legal to Mail Magnets?
Yes, you are allowed to ship magnets in the mail within the United States. However, there are some restrictions for air service. To legally mail magnets, they cannot qualify as a hazardous material. This basically means the magnets you mail shouldn’t have the magnetic field strength to cause deviation of aircraft instruments. (Meaning the field strength must be 5.25 milligauss or less at 15 feet from the surface of the package.)
Per these guidelines, all to the magnetic marketing materials offered through Magnets USA® can be mailed out to customers and prospective clients without restrictions. We are happy to mail out the marketing materials you purchase from us directly to your customer list to save you time and money.
However, should you choose to mail these yourself, the USPS sets guidelines for shipment of these materials which can be found here.
How Can I Make Custom Magnets?
for Here at Magnets USA®, we make it easy to create your own custom magnets for your marketing materials. Our design tools make it a breeze to create magnets with your personalization. So, whether you’re designing business cards or magnetic calendars, your message gets seen.
We offer a multitude of opportunities to expand your marketing with branded magnets. Simply choose from one of the hundreds of design options available for any of our magnetic marketing products to get started. Then add your photo, logo, contact information and message using our Build-It software to make it your own.
Alternately, you can also create your own magnet designs from start to finish. To create DIY magnets, simply choose one of our custom magnet shapes and sizes, then upload the print-ready image you’d like us to use.
Need help customizing magnets for your marketing? Not to worry. We have a professional design team on staff ready to assist you! (Pricing for design services varies depending on complexity and the time needed to complete your request.)
More Ways to Market Your Products or Service
Now that you know how to use magnet marketing to promote your products or services, be sure to check out these other helpful posts:
For more marketing solutions for your business, as well as information on new product launches and special offers, please subscribe to our newsletter. You can also follow us on Facebook or Instagram.