H2H. No, it's not a genetically engineered water. It's one of the newest trends in business behavior, and your marketing strategy could use a swig of it.

According to The Writer, an internationally recognized language consultancy, "human to human" is one of several up-and-coming  buzzwords for 2015. Essentially, it means your business sounds like a real person when dealing with clients. Why is this so important? Consumers crave personality, and they want to work with a business they can trust like a friend.

Maybe you're already doing this, and you're excited there's finally a word for it. But if you know  your company's mouthpiece is a little uptight, we're here to help you out.

How we help your business humanize:

Sports schedules
It's Friday night, and your community's rival high schools are kicking off another record-breaking season. As the groups of proud parents, grandparents and students flood the stands, there you are, handing out top-quality schedules to all the fans — and your potential clients.

A piece they'll reference the entire season, magnetic sports schedules are the funnest way to ensure your business information sticks around through every play, pass and buzzer-defying win.

Plus: Sounding human on social media
Tips for your business, from our social media coordinator
1. Mind your manners. Courtesy shouldn't fly out the window just because you're behind a computer screen. Thank customers who compliment your business, positively and promptly respond to negative reviews and tweet a simple hello to new Twitter followers.
Not only will these behaviors help your customers remember you, but they're invaluable opportunities to establish a voice (and an ear) and show customers you're a business they can count on.
2. Curb the salesperson inside you. Social media is the place to really interact with your customers and clients, share insights into your company culture and build community. Respect that relationship by keeping sales-pitch posts to a minimum.
Sure, followers want to know when you're having an awesome sale, but don't underestimate the power of a funny (and appropriate) video, a striking photo or an interesting fact about your company's history. After all, keeping your fans interested and engaged is the  first step toward the sales funnel.
3. Be consistent. You know that friend you only hear from a few times a year? Well, you probably don't think too much about them those other 362 days. That same idea should apply to your business' social media accounts. Post daily (include great visuals), tweet often (but not too often — no one likes a chatterbox) and update your blog with interesting content. And if you're ever stumped on what to post, here are some great ideas.

Like any creative business, we are constantly inspired by our customers. Their ideas, goals and dedication are what drive us to do more. Quite simply, when our customers succeed, we succeed.

To celebrate this distinct relationship, we have launched #ThankYouThursday, a weekly social media feature highlighting the ingenuity of our clients and graphic designers — all in the spirit of gratitude for the great work they do together.

Here are some of the designs we've featured so far — we hope they'll inspire your own business or organization. (And to stay up-to-date on this feature, be sure to follow us on Facebook and  Twitter!)

Sometimes, feeling small can be a good thing. Sometimes, it simply means you are part of something bigger than yourself. When our team connected with the Roanoke Rescue Mission to create commemorative car magnets for this year's Drumstick DASH, that's the feeling we got — and we are humbled by it.

For those unfamiliar with the annual 5K, the Drumstick DASH raises close to $250,000 for the Rescue Mission, a comprehensive homeless shelter serving the Roanoke Valley.

These funds cover the shelter's kitchen budget for an entire year, the kitchen staff's salaries and necessary cooking equipment. More than 13,000 runners and walkers from around the country took part in the Thanksgiving Day race.
As participants filed in and out of the Mission during registration week to pick up their race packets, members from our Magnets USA team were there selling magnets. All the proceeds — which rang in at $2,000 — were donated to the Rescue Mission.

Today, we had the great honor of presenting that money to DASH organizer Uneita Matthews and Rescue Mission CEO Joy Sylvester-Johnson. We can't thank them enough for making us a first-time sponsor of this worthwhile community tradition.

If you are lucky enough to be a part of the miracle that is the Rescue Mission, then you are lucky enough.

Drumstick DASH organizer Uneita Matthews and Joy Sylvester-Johnson, Rescue Mission CEO, with their commemorative magnets.

In the spirit of Thanksgiving, we'd like to say how grateful we are for marketing consultant Jennifer Carter. Take a moment to get to know her!

How long have you been with Magnets USA? Four years, three months.

What does a typical day look like? From start to finish, my day is about our clients — learning about them, recommending the best products and services and seeing that their needs are met.

What’s the most rewarding part of the job? Getting to know people. Some of our clients feel like friends. Once the relationship has been established, our clients come to trust us. They rely on us to be helpful and honest. They expect that we will do our best to help in any situation.

What’s one of your proudest accomplishments? I am, and have almost always been, a very active part of our community. From performing arts to community outreach, I enjoy contributing.

What’s the best piece of advice you’ve ever gotten? "Work hard now, and one day you'll be able to do what you want without answering to everyone else." -Elsie P. Williams

What’s something you’re really passionate about? Travel. I want to see as much of this planet as possible. I'm not in any way limiting myself, but I would like to visit at least 50 countries. So far I'm at 11.

Success stories like this one from customer David R. make our day! Thanks to the Rittenhouse team for sharing.