How to Market Your Real Estate Business with Custom Tumblers

3/17/2022

Learn how to boost your brand using custom tumblers. This informative guide illustrates the importance of client gifts and how to use personalized tumblers and other kitchenware to generate referrals and get real estate leads. Plus, discover industry information that demonstrates their effectiveness and return on investment.

Why Is Branded Merch Important?

Gifting custom branded merchandise is an important part of any real estate marketing plan. While it may seem more expensive at first glance, it is actually less expensive than other forms of both traditional and digital advertising.

Based off the increased number of impressions promotional products receive as well as the recipients’ behavioral responses, agents experience a much lower CPM and higher ROI when incorporating branded products into their advertising strategy. This in turn generates quality leads and increased referrals.

Real Estate Marketing with Promotional Drinkware

Promotional products, such as our personalized drinkware, are effective because they work! However, the more useful a product is, the more likely customers are to hang onto it. People keep and use promo products when it’s something they already incorporate into their daily lives.

Branded tumblers and even promotional pizza cutters are a great examples of personalized kitchen gifts that get used frequently. With regular use, the real estate brand who supplied the product gets repeat exposure.

On the off chance a client decides not to keep the branded merchandise they receive, it’s often given to someone else rather than being tossed out. This furthers the marketing lifespan of your promotional products. It also allows you as a real agent professional, along with other service and sales related businesses, to reach people you may not normally engage with or who aren’t already aware of your services.

Why Do Promo Products Work?

In short, branded promotional products work because they do the following:

Build enthusiasm
Drive sales
Get referrals
Promote services
Are useful

Industry Statistics on Marketing with Branded Merchandise

In order to illustrate the benefits of marketing with promotional products, or more specifically custom drinkware and other kitchen tools, we’ve compiled statistical research to show you their value. This information exhibits how you can make a solid return on your investment as a REALTOR® when marketing your services.

Custom Tumbler Marketing Benefits

Following are the benefits of using custom drinkware tumblers to market your brand:

Drinkware averages 1400 impressions throughout its lifetime. This equates to pennies (or less!) per impression.
78% of USA consumers own personalized drinkware. On average, they keep these products for an average of 12 months. For those who dispose of promotional drinkware after this timeframe, 54% of people give the product to someone else, thus lengthening its exposure.
Drinkware is not generation specific. Every generation has and uses these promo products. According to ASI 78-88% of people own promotional drinkware.
Research from ASI also indicates that 42% of consumers have a higher opinion of companies and businesses that offer eco-friendly products. To that end, a single-use cup used daily for work or travel saves 24 trees per year per person over a 40-year period. Even more notable is that this in turn significantly reduces carbon dioxide emissions as well as the use of wood, petroleum and other chemicals that have negative consequences on the environment.
There is a very low CPM for custom tumblers. The cost per impression of a $14 tumbler is just under a penny.
Insulated travel mugs increase both visibility and brand likeability.

Marketing Advantages of Gifting Promotional Kitchenware

Custom drinkware and other kitchen related products also have these advantages when it comes to marketing your real estate services or business:

91% of consumers have at least one promotional product in their kitchen.
Employees who received branded promo products have a higher opinion of their workplace than those who don’t.
79% of consumers who receive branded merchandise follow through and research the brand.
90% remember the brand if they see it again following receipt of a promotional product.
83% of people indicated that receiving promotional items increased their likelihood of purchasing a product or service.
Of those who receive branded merchandise from companies, 82% of consumers stated that they think more highly of those businesses who provided them.
Overall, an average of 79% of consumers will give away promo products that they don’t like or can’t use. Therefore, even if the intended recipient doesn’t like what they received, it’s highly likely to be immediately passed onto someone who will appreciate. Thus, allowing marketers to expand their reach.
99% of people in the USA will go out of their way for free swag.
Promo items are 2.5x more effective than internet ads. In turn the increased impressions and customer loyalty lead to a higher ROI than other forms of advertising.
57% of consumers remember ad messages on products. That’s a 78% increase over traditional media in which only 32% recall the marketing message.

Generational Demographic Statistics on Promotional Tumblers

Custom tumblers are an excellent choice for marketing yourself as a real estate agent across every generation. However, each generation does have a preference about the branded products they receive.

Here are the basics on how baby boomers, Gen-x, and millennials respond to promo merchandise and what catches their eye:

On average, millennials own 30 promotional products per person.
Gen-X typically has 34 products with business or real estate branding. They are also 71% more likely to do business with a person or company that provides these products.
Similarly, Baby Boomers own 28 products on average. However, they are 84% more likely to make purchases after receiving promotional products such as laser engraved tumblers. It’s also important to note that this generation prefers products with important messages.
Gen Z on the other hand prefers promotional or branded merchandise that references pop culture or has trendy references.

What to Consider When Personalizing Tumblers

Once you’ve decided to use custom tumblers as a part of your marketing plan for real estate, there a few other things to consider.

Client demographics are an incredibly important consideration when personalizing branded promo products. For best results with this form of marketing, real estate professionals should examine their key demographics.

Different designs should then be chosen for the different demographic groups based on their interests and other data. This makes the product feel more like a gift rather than an advertisement.

How to Gift Branded Tumblers to Clients and Leads

As initially indicated, nearly everyone uses tumblers or similar drinkware in their day-to-day lives. In business, logo tumblers are great for client gifts. Agents can gift them for:

However, custom tumblers also make wonderful gifts for people in the community. Think teachers for back to school.

How to Use Custom Tumblers for REALTOR® Marketing

Here are some of the ways businesses and real estate agents can use custom tumblers for promotionally branded marketing:

Put a coupon, flyer or business card inside
Use laser engraved tumblers to create a gift basket
Include customized drinkware as a themed giveaway item

We hope the insights we’ve provided help you when creating a 12-month real estate marketing plan that includes promotional tumblers.

Should you need help with your marketing or need additional product information, we offer a high-level concierge service at no cost to all our customers. Let us assist you on branding and design. Or offer additional options that suit your advertising needs for lead generation. Simply call us at (800) 869-7562. Or visit us online at either Magnets USA® or LifeLong Gifts™.

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