Learn how to boost your brand using custom tumblers. This informative guide illustrates the importance of client gifts and how to use personalized tumblers and other kitchenware to generate referrals and get real estate leads. Plus, discover industry information that demonstrates their effectiveness and return on investment.
Why Is Branded Merch Important?
Gifting custom branded merchandise is an important part of any real estate marketing plan. While it may seem more expensive at first glance, it is actually less expensive than other forms of both traditional and digital advertising.
Based off the increased number of impressions promotional products receive as well as the recipients’ behavioral responses, agents experience a much lower CPM and higher ROI when incorporating branded products into their advertising strategy. This in turn generates quality leads and increased referrals.
Real Estate Marketing with Promotional Drinkware
Promotional products, such as our personalized drinkware, are effective because they work! However, the more useful a product is, the more likely customers are to hang onto it. People keep and use promo products when it’s something they already incorporate into their daily lives.
Branded tumblers and even promotional pizza cutters are a great examples of personalized kitchen gifts that get used frequently. With regular use, the real estate brand who supplied the product gets repeat exposure.
On the off chance a client decides not to keep the branded merchandise they receive, it’s often given to someone else rather than being tossed out. This furthers the marketing lifespan of your promotional products. It also allows you as a real agent professional, along with other service and sales related businesses, to reach people you may not normally engage with or who aren’t already aware of your services.
Why Do Promo Products Work?
In short, branded promotional products work because they do the following:
Industry Statistics on Marketing with Branded Merchandise
In order to illustrate the benefits of marketing with promotional products, or more specifically custom drinkware and other kitchen tools, we’ve compiled statistical research to show you their value. This information exhibits how you can make a solid return on your investment as a REALTOR® when marketing your services.
Custom Tumbler Marketing Benefits
Following are the benefits of using custom drinkware tumblers to market your brand:
Marketing Advantages of Gifting Promotional Kitchenware
Custom drinkware and other kitchen related products also have these advantages when it comes to marketing your real estate services or business:
Generational Demographic Statistics on Promotional Tumblers
Custom tumblers are an excellent choice for marketing yourself as a real estate agent across every generation. However, each generation does have a preference about the branded products they receive.
Here are the basics on how baby boomers, Gen-x, and millennials respond to promo merchandise and what catches their eye:
What to Consider When Personalizing Tumblers
Once you’ve decided to use custom tumblers as a part of your marketing plan for real estate, there a few other things to consider.
Client demographics are an incredibly important consideration when personalizing branded promo products. For best results with this form of marketing, real estate professionals should examine their key demographics.
Different designs should then be chosen for the different demographic groups based on their interests and other data. This makes the product feel more like a gift rather than an advertisement.
How to Gift Branded Tumblers to Clients and Leads
As initially indicated, nearly everyone uses tumblers or similar drinkware in their day-to-day lives. In business, logo tumblers are great for client gifts. Agents can gift them for:
However, custom tumblers also make wonderful gifts for people in the community. Think teachers for back to school.
How to Use Custom Tumblers for REALTOR® Marketing
Here are some of the ways businesses and real estate agents can use custom tumblers for promotionally branded marketing:
We hope the insights we’ve provided help you when creating a 12-month real estate marketing plan that includes promotional tumblers.
Should you need help with your marketing or need additional product information, we offer a high-level concierge service at no cost to all our customers. Let us assist you on branding and design. Or offer additional options that suit your advertising needs for lead generation. Simply call us at (800) 869-7562. Or visit us online at either Magnets USA® or LifeLong Gifts™.
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