Touted as one of the fastest and most effective ways to generate leads by real estate guru, Brian Buffini, these pop-by ideas for real estate are a win for both you and your clients! Learn how these small gifts of appreciation can help give your business a boost by making real and lasting connections.
What Are Pop-Bys for REALTORS®?
A term coined and popularized by Brian Buffini, pop bys are small, inexpensive client gifts used for real estate marketing. Real estate pop-bys are used as a way to reconnect with existing or past clients in order to generate quality referrals and to get real estate leads.
Typically, these gifts are given in person, in which the agent pops by a client’s home to say, “hello.” As you are showing up with something special for your clients, it’s easy to open the door to further communication. This in turn makes it almost effortless to ask for referrals. As there’s often a feeling of reciprocity when receiving a gift. It also helps to nurture your existing relationships and ensures that you aren’t forgotten.
A practical gift-giving strategy, these small gifts are also a great way to build your brand. Promotional gifts with your logo and contact information make it easy to reconnect and reinforce your word-of-mouth marketing message as a real estate professional.
Often these gifts are combined with an amusing pun that relates to the gift in some way. While optional, using puns as part of your marketing message is another great way to reinforce camaraderie and open the door to referrals.
Benefits of Using Pop-Bys for Real Estate Marketing
These are the benefits of utilizing pop-gifts as part of your real estate marketing plan:
What Small Gifts for Pop-Bys Work Well in Real Estate?
Whether you’re looking for ideas for small, seasonal gifts for spring, summer or fall, or need Christmas REALTOR® pop-bys, we have solutions for every occasion! While we delve deeper into specific pop-by ideas for real estate below, here are some other common suggestions on what to gift your clients:
You can also pair these pop-by gift ideas with cute slogans or pop-by puns to make your gifts fun! For example, some agents will give a container of mints with a pop-by tag that states, “This home was mint to be.” Or they may gift a package of marshmallow Peeps with phrasing such as, “Have your peeps call my peeps.” for the perfect spring pop-by!
Pop-By Gift Ideas for REALTORS®
There are so many great pop-by ideas for real estate! If you’re looking for the best suggestions for your gifting strategy, then be sure to check out our top ideas for REALTORS® and agents below. We’ve even created a list of fun puns you can use for each gift type.
Promotional Pizza Cutters
We introduced our promotional pizza cutters at this year’s industry trade shows, and they were an instant hit! One of our top pop-by ideas for real estate, agents and customers alike are totally in love with this product.
Here’s what makes this marketing item so successful:
These branded pizza cutters are great for closings! Bring these custom pizza cutters with a pizza to when your clients close on a home. You can also include a gift card for a local pizza joint inside the box!
You can explore our designs as well as learn more about these pizza cutter wheels here.
Real Estate Pizza Puns
Once you have your promotional gifts in hand, consider pairing them with one of these fun real estate pizza puns:
Custom Seed Packets
If you’re in the market for spring pop-bys, custom seed packets are an affordable and effective option to grow your business through referrals! Customized with your business information, our bulk wildflower and forget-me-not seed packets deliver your marketing message with a lasting experience in tow.
No time to “pop-by” with a gift? We can also deliver these for you! Simply take advantage of our direct mailing services to reconnect with existing clients or reach new prospects in your farming area.
Spring Seed Packet Pop-By Puns
To assist you with creating the perfect spring pop-bys for your clients, we’re providing messages you can use on this marketing. Here are some ideas for cute real estate puns you can use:
Custom tumblers are one of the hottest pop-by ideas for real estate right now! These laser engraved travel mugs are the perfect way to display your real estate branding and generate leads in real estate.
As a promotional product that is used regularly, you’re practically guaranteed repeat exposure. Drink ware has an average of 1400 impressions over the product’s lifetime. Couple that with the fact that 78% of USA consumers own personalized drinkware, and you have a winner!
Gift recipients love the double-walled, vacuum insulation that keeps drinks cold for 24 hours or hot for up to 6 hours. In addition, the upgraded, air-tight snap lid that prevents leaks and accidental spills makes all the difference.
Real estate professionals, on the other hand, love the high return on investment as well as the increased brand likeability and visibility this product provides.
If you’re looking for a pop-by gift that delivers, you simply cannot go wrong with our engraved tumblers. They make a wonderful addition to gift baskets for a home anniversary or closing gift. Or partner with a local coffee shop to provide these with a bag of specialty coffee or even a gift card.
REALTOR® Puns for Tumbler Pop-Bys
Some coffee and tea related real estate pop-by puns you can use are:
Stainless Steel Soap
Stainless steel soap is a fun and unique pop-by gift idea for real estate! If you want to get creative with kitchen gifts, then this option is a must. These customizable gifts are a must for every kitchen as they deftly remove odors like garlic, onions, and fish from hands.
Personalized metal soap bars can be included as part of a gift basket. Or gift them individually with a custom GiftNote™.
Soap Puns for Real Estate Pop-Bys
You can also include one of these fun soap puns with your pop-bys:
Magnetic Bottle Openers
Magnetic bottle openers also make great pop-by gifts for REALTORS®. Customize these stainless-steel bottle openers with your REALTOR® branding and contact information. Then simply pair them with a six pack for the perfect presentation.
Beer Real Estate Puns
Want to make this real estate pop-by even more unique? Couple these bottle openers with magnets with one of these real estate beer puns for a fun marketing twist:
Need ideas for summer pop-bys? This engraved, metal watermelon slicer is the secret ingredient for all your spring and summer closings. Designed by LifeLong Gifts™, this revolutionary kitchen tool beautifully slices watermelon, honeydew and more. Your clients will wonder how they ever made it through backyard barbecues without one.
Watermelon Summer Pop-By Puns
Here are a few ideas for watermelon puns for your summer pop-by gifts:
How Often Should I Do a Pop-By?
While some real estate agents tackle their gift giving strategy with monthly pop-bys, you don’t have to go overboard. We recommend that you deliver one of our real estate pop-by gift ideas at least once per quarter.
You can save money on these small gifts by purchasing in bulk. Reserve the more expensive gifts for clients who deliver qualified leads. Then give smaller client gifts ($5-$10 in value) to customers who do not engage with you as often.
To help you make the most of this real estate marketing strategy, you can also use a pop-by tracking sheet to help you gauge your return on investment (ROI) so you know where to focus your efforts.
What If No One Is Home When I Deliver My Pop-By Gift?
While the goal of a pop-by is to deliver it when the recipient will home, sometimes this isn’t always the case. In this instance, you want to be prepared to attach your gift to the client’s door.
In order to prevent someone accidentally tripping and falling over a gift left at or inside a door, we recommend that you keep door hanger bags with you in your car to attach your REALTOR® pop-bys to the door knob of your client’s home. Not only are these bags a convenient way to secure your gift, but they also help to protect your marketing products and materials from the elements.
More Ways to Distribute Pop-By Gifts
Alternately, we have an amazing solution for sending pop-by gifts by mail. If you can’t visit every home that you’d like due to time constraints, you can send a pop-by gift through the postal service.
Our greeting card service, Minute Mail Gifts, is a fast, fun and easy way to deliver small gifts by mail. Our mailable greeting cards with gifts are a great way to stand out from the competition. They are also a timely solution to sending gifts on the go!
No time to head back to the office? No problem. Schedule a home anniversary card the day you close a sale right from your phone. You can include a photo of the listing right in the card and send it with a gift of your choosing!
We hope these pop-by ideas for real estate help forge the way to building successful, long-term relationships with clients. You can explore more ways to say thank you for a referral here. Also, be sure to subscribe to the Magnets USA® newsletter. Or give us a follow on Facebook, Twitter, and Instagram.