Advantages of Using a Direct Mailing Service for Marketing Campaigns

Direct mail marketing is an effective way to reach your existing customers and prospective clients. By utilizing a mailing service to send out your physical advertisements, you not only save time, but money as well.
 
Keep reading to learn more about direct mail marketing for your small business. Plus discover the benefits of using a printing and mailing service to send out your branded marketing materials.

What is Direct Mail Marketing?

Where digital marketing is advertising through digital methods such as search engines, websites, email and social media, direct mail marketing is advertising through physical correspondence. This may include sending postcard campaign, or our favorite, mailing out personalized calendars with your promotional information.

Does Direct Mail Marketing Still Work?

Despite the move to more digital methods of communication over the years, direct mail marketing does still work. The numbers also show that this marketing method actually has a higher response rate than email, in spite of its declined use.
 
Here are some of the things that this method of advertisement so effective for business marketers:

• Direct mail has a higher return on investment (ROI) than both paid search and online ads.
• This method of promotion has a higher response rate than email.
• 86% of consumers read their mail. As a result, most businesses who employ this strategy gain 10% more new customers than they do with email.
• It’s an interactive way to reach existing customers as well as new ones. Including a coupon or promotional offer can help remind customers you’re available and encourage them to take action.
• People love getting letters. And handwritten notes are even better! They make customers and potential clients feel valued. That’s why our printing and mailing services provide handwritten fonts for your GiftNotes™ and envelope addresses.​

• It’s a great way to connect with prospective clients that don’t use email or social media. If your target audience doesn’t really use digital forms of communication, direct mail is a great way to touch base.
• Companies are turning to digital marketing now more than ever. This means more competition and fewer opened emails. On the other hand, it paves the way for greater success with direct mail marketing as there’s a much better chance of being seen. Including a small gift with your marketing materials, such as a personalized fridge magnet or magnetic sports schedules, not only makes consumers more likely to open their mail, but it also leaves them with an advertisement they’ll keep and utilize. So, you always stay top-of-mind.

How Much Does Direct Mail Marketing Cost?

When you consider the price of both cost-per-click (CPC) and cost-per-impression (CPI) campaigns, direct mail doesn’t cost much. Most pieces of direct mail will result in costs anywhere between $.50 and $3 each.
 
In contrast, a typical CPM (cost per mille or 1000 impressions) on Google generally runs $2.80 and up. Whereas social media advertising will bring you an even bigger bill. Twitter runs $5.76 on average for CPM ads, LinkedIn is over $6, and Instagram is around $6.70. Facebook, on the other hand averages over $9.
 
When you take into account that direct mail has a higher engagement rate than both email and online ads, this form of marketing can actually cost less than most digital advertising. Therefore, it’s a wise investment when you need to stretch your budget further.
 
However, there are many factors that determine what you pay in the end. By sending higher volume campaigns with Magnets USA®, you receive additional quantity discounts that save you even more.

How to Use Direct Mail to Reach Consumers

If you’re new to using direct mail to reach your customers, we have some tips to help you get started. These easy ideas will not only save you time, but also money.

• Have a clear definition of your target audience before you begin. By directly targeting your consumer base, you increase your return on investment as well as your engagement rate. You also save money by not sending out advertising materials to people who don’t need your services or products. (If you aren’t sure who your target audience is, Magnets USA® can help you create one!)
• Run test campaigns first. We recommend you send out smaller direct mail campaigns to your target audience first to gauge its potential for success. Make sure you include a coupon code you can track online along with your contact information. This allows you to monitor the engagement.
• Just as you would with a customer email, include a strong call-to-action on all the marketing communications you mail out. This can be a survey, a coupon, or for real estate marketing, an invite to an open house or customer appreciation event.

• Design your mailers or postcards for direct mail so they stand out and are visually appealing. You also want to proofread your direct mail pieces to ensure there are no typos or grammatical errors.
• Just as you include your contact information on your business mailers and postcards, don’t forget to also provide your social media and website information. This can help grow your social media following and provide an additional way for you to reach prospective customers with the services you offer. You can do this by either providing your social media handles or by including a QR code that can quickly be scanned for instant access to a custom landing page for the campaign. (Need help engaging your customers on social media? Check out our real estate social media post ideas!)
• Make sure you follow up with customers after you send out a campaign. Keep track of the response you get from potential clients. Then reconnect with those who engaged by sending a thank you card.

 
You’ll find that you save both time and money by using a direct mailing service. When you use our bulk mailing service, we not only send out your campaign materials for you, but we also print and assemble them in-house right here the United States.
 
Need ideas for your first full-service mailing? Our self-mailer, year-at-a-glance calendars are Every Door Direct Mail® compliant with no need for an envelope! They are just one of the many full-service options we offer to help you succeed in your direct mail advertising campaigns.

What is Full-Service Mailing?

In short, full-service mailing is a service designed to send out your advertising materials for you through the United States Postal Service.
 
Our custom mailing service provides you with personalized, printed materials and a complete mail service-in-one. We not only help you create your custom marketing products to keep you top-of-mind, but we also assemble and mail out your campaign materials for you.

Is It Cheaper to use a Mailing Service?

Our quantity discounts allow us to send your direct mail marketing materials via USPS for less than buying stamps and mailing them yourself.
 
To qualify for our discounted bulk mailing service, you need to order at least 200 direct mail marketing pieces. We then tackle the job of printing your marketing materials, assembling your mailers, then sending it out to clients for you.
 
For additional savings, Magnets USA® also sends out your direct mail pieces up to 3.3 oz. for the same cost as a 1 oz. product.

Why Use a Mailing Service?

There are several reasons to let us both print and mail your magnetic marketing products using our easy mail service.

• Convenience
• Affordability
• Time-Saver

 
The last thing you need in your life is more stress. By utilizing our bulk mailing service, we save you time and money. After all, just thinking about sending out 500 direct mail pieces seems daunting. That’s why, in addition to our custom promotional products we also offer full mailing services.
 
From printing your personalized marketing materials to stuffing, sealing, addressing, and shipping your envelopes, we’re dedicated to making your life easier!

We can even help you create a targeted mailing list, so you can reach more people and generate stronger leads. Choose our comprehensive mailing services today and learn how we can help you attain your business goals more efficiently.

What Does Full-Service Mailing Include?

Our mail services are a convenient way to send out your marketing pieces. Our full-service mailing includes the following to make sending direct mail more efficient and effective:

• Our cost to you includes the actual cost of postage, single list processing, CASS (coding accuracy support system) certification, printing the return and mailing addresses onto envelopes, insertion of your direct mail marketing materials, packing and post office delivery.
• We offer four font choices that are printed directly onto your envelopes rather than attaching printed labels.
• We verify every address and remove undeliverable or incomplete addresses from your mailing list.
• For an additional fee we also offer return service requested for undeliverable mail and address service requests for mail forwarding.
• Our printing and mailing service also allows you to include a letter with your direct mail marketing materials. These letters, called GiftNotes™, are available as an upgrade with our small, padded products, promotional calendars, and smaller sized marketing magnets. These personalized notes are available in three sizes to best serve your needs and can be customized with your message, font choice, and photo or contact information for a more personal connection.

Customer Feedback on Our Mailing Services

Still undecided? Here are some of our customer reviews from people who used our services for their real estate direct mail marketing:

My magnets arrived yesterday, and they are perfect! A co-agent received hers as well, and I must admit that I am envious of the outstanding job Magnets USA did with addressing and stuffing her magnets. I will surely use that service with my next order. Thank you for your help in expediting our orders. We are thrilled! - Lovelle Blitch, RE/MAX

I recommend your mailing services to other agents, because it's hassle-free and saves me a ton of time and money. - John Pate, RealtySouth

Thank you both so very much. So far, we have attracted 4 buyers and a listing due to our KNOCK postcard mailing. This program is intended to take a lot of stress off of our clients. They could immediately see the benefits! The jumbo glossy postcards came out beautifully and yes, there are a few addresses to update so thank you for the suggestion to have undeliverable mail sent to us. (also giving us a chance to touch these clients). We intend to do a second KNOCK mailing at the beginning of May or thereabouts. - Justine L.

Whether you need a postcard mailing service or a bulk mailing service for custom campaign materials, Magnets USA® is here to help! Feel free to contact us to learn more about how we can assist you with your advertising needs. Or visit our website now to see what we have to offer!
 
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