Direct mail marketing is an effective way to reach your existing customers and prospective clients. By utilizing a mailing service to send out your physical advertisements, you not only save time, but money as well.
Keep reading to learn more about direct mail marketing for your small business. Plus discover the benefits of using a printing and mailing service to send out your branded marketing materials.
What is Direct Mail Marketing?
Where digital marketing is advertising through digital methods such as search engines, websites, email and social media, direct mail marketing is advertising through physical correspondence. This may include sending postcard campaign, or our favorite, mailing out personalized calendars with your promotional information.
Does Direct Mail Marketing Still Work?
Despite the move to more digital methods of communication over the years, direct mail marketing does still work. The numbers also show that this marketing method actually has a higher response rate than email, in spite of its declined use.
Here are some of the things that this method of advertisement so effective for business marketers:
How Much Does Direct Mail Marketing Cost?
When you consider the price of both cost-per-click (CPC) and cost-per-impression (CPI) campaigns, direct mail doesn’t cost much. Most pieces of direct mail will result in costs anywhere between $.50 and $3 each.
In contrast, a typical CPM (cost per mille or 1000 impressions) on Google generally runs $2.80 and up. Whereas social media advertising will bring you an even bigger bill. Twitter runs $5.76 on average for CPM ads, LinkedIn is over $6, and Instagram is around $6.70. Facebook, on the other hand averages over $9.
When you take into account that direct mail has a higher engagement rate than both email and online ads, this form of marketing can actually cost less than most digital advertising. Therefore, it’s a wise investment when you need to stretch your budget further.
However, there are many factors that determine what you pay in the end. By sending higher volume campaigns with Magnets USA®, you receive additional quantity discounts that save you even more.
How to Use Direct Mail to Reach Consumers
If you’re new to using direct mail to reach your customers, we have some tips to help you get started. These easy ideas will not only save you time, but also money.
You’ll find that you save both time and money by using a direct mailing service. When you use our bulk mailing service, we not only send out your campaign materials for you, but we also print and assemble them in-house right here the United States.
Need ideas for your first full-service mailing? Our self-mailer, year-at-a-glance calendars are Every Door Direct Mail® compliant with no need for an envelope! They are just one of the many full-service options we offer to help you succeed in your direct mail advertising campaigns.
What is Full-Service Mailing?
In short, full-service mailing is a service designed to send out your advertising materials for you through the United States Postal Service.
Our custom mailing service provides you with personalized, printed materials and a complete mail service-in-one. We not only help you create your custom marketing products to keep you top-of-mind, but we also assemble and mail out your campaign materials for you.
Is It Cheaper to use a Mailing Service?
Our quantity discounts allow us to send your direct mail marketing materials via USPS for less than buying stamps and mailing them yourself.
To qualify for our discounted bulk mailing service, you need to order at least 200 direct mail marketing pieces. We then tackle the job of printing your marketing materials, assembling your mailers, then sending it out to clients for you.
For additional savings, Magnets USA® also sends out your direct mail pieces up to 3.3 oz. for the same cost as a 1 oz. product.
Why Use a Mailing Service?
There are several reasons to let us both print and mail your magnetic marketing products using our easy mail service.
The last thing you need in your life is more stress. By utilizing our bulk mailing service, we save you time and money. After all, just thinking about sending out 500 direct mail pieces seems daunting. That’s why, in addition to our custom promotional products we also offer full mailing services.
From printing your personalized marketing materials to stuffing, sealing, addressing, and shipping your envelopes, we’re dedicated to making your life easier!
We can even help you create a targeted mailing list, so you can reach more people and generate stronger leads. Choose our comprehensive mailing services today and learn how we can help you attain your business goals more efficiently.
What Does Full-Service Mailing Include?
Our mail services are a convenient way to send out your marketing pieces. Our full-service mailing includes the following to make sending direct mail more efficient and effective:
Customer Feedback on Our Mailing Services
Still undecided? Here are some of our customer reviews from people who used our services for their real estate direct mail marketing:
My magnets arrived yesterday, and they are perfect! A co-agent received hers as well, and I must admit that I am envious of the outstanding job Magnets USA did with addressing and stuffing her magnets. I will surely use that service with my next order. Thank you for your help in expediting our orders. We are thrilled! - Lovelle Blitch, RE/MAX
I recommend your mailing services to other agents, because it's hassle-free and saves me a ton of time and money. - John Pate, RealtySouth
Thank you both so very much. So far, we have attracted 4 buyers and a listing due to our KNOCK postcard mailing. This program is intended to take a lot of stress off of our clients. They could immediately see the benefits! The jumbo glossy postcards came out beautifully and yes, there are a few addresses to update so thank you for the suggestion to have undeliverable mail sent to us. (also giving us a chance to touch these clients). We intend to do a second KNOCK mailing at the beginning of May or thereabouts. - Justine L.
Whether you need a postcard mailing service or a bulk mailing service for custom campaign materials, Magnets USA® is here to help! Feel free to contact us to learn more about how we can assist you with your advertising needs. Or visit our website now to see what we have to offer!
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