Connect with prospective clients and increase conversions among existing customers with a thoughtful social media campaign. Our real estate social media post ideas not only help you relate to your target audience, but they also increase loyalty among your followers and can help you convert leads into customers.
Keep reading to discover the best social media for REALTORS® along with content ideas you can share. Plus learn how to promote your social networks to gain followers and increase engagement.
Is Social Media an Effective Marketing Tool for REALTORS®?
Social media is a great way to find new clients and engage current real estate customers. The best part it, it doesn’t cost you a dime to use social media as a real estate marketing tool.
Here’s what we know:
However, it is important to have a strategy in place when creating real estate social media content. Your posts should be both consistent and engaging for them to be effective. You also want to make certain to post to the right social media channels.
What is the Best Social Media Platform for Real Estate
If you don’t have a lot of time to dedicate to social media marketing, then you should target the top social media platforms for real estate. NAR indicates that these three platforms produce the best results for agents:
Other Social Media Platforms for REALTORS®
Just because Facebook, LinkedIn, and Instagram are the top social media platforms used by real estate agents doesn’t mean you’re only limited to those three. We recommend trying several social networks, then settling on the ones that work best for you.
Here are other social networks you can employ to market your real estate business:
Real Estate Social Media Post Ideas
We briefly covered how to utilize social media to market your real estate business in a previous post. Today, we want to expand on content ideas that you can use to increase engagement and grow your followers organically.
Here are our ideas on what to post on social media as a REALTOR®:
How to Market Real Estate on Social Media
Now that you have a handy list of real estate social media post ideas you can use for real estate, it’s important to promote the social media platforms on which you’re active. There are several ways to get your message out to interested parties. Here are some of the easiest plans you can implement to make social media work for you.
Fill out Your Social Media Profiles
It’s important to use a business account for your social media networks. Not only does this keep your personal and professional life separate, but it also provides you with additional tools that you can use to promote your services. Make sure you include complete contact information in all your bios so it’s easy for clients to get in touch.
We suggest including the following:
You can also enable messaging services on social that offer this benefit. Or include a call-to-action button.
Engage with Your Followers
In addition to sharing these real estate social media post ideas, it’s also important to engage with followers and prospective clients who comment on your posts. There are algorithms in place across every social media platform that reward engagement. By responding to comments, sharing posts, and interacting with other pages or within groups, you ensure your messages are seen by as many eyes as possible.
Consider Paid Advertising
If you’re just starting out or want to highlight specific real estate social media content, you can also pay for ads. Paid promotions allow you to target your demographic based on their interests and the area in which they live.
Create a Social Media Content Calendar
While you are selling a service to potential customers, it is also important that you aren’t constantly making a pitch. Therefore, we advise creating a content calendar outlining what posts or types of information you’ll share throughout the week. (You can use a content scheduler, such as Later, to save time and streamline the process.)
When creating a calendar of topics to cover, be sure to mix up sales style posts with other forms of content. Success stores, personal achievements, happy customers and even educational information work great sprinkled in between your promotional posts. You definitely want your personality to shine through when using social media to promote your real estate business.
Furthermore, a content calendar allows you to post consistently. Consistent content will help your engagement score as it is considered in network social algorithms.
Create Relevant Landing Pages
In addition to your social media post creation, it’s also important to consider the landing page customers visit. We recommend not only including your website and contact information across all your social media platforms so it’s easy to locate, but also carefully considering the page you’re sending them to.
Landing pages should convey a similar message to your post as well as offer additional information. Therefore, you should have more than one landing page, so they cover different types of content. Moreover, those pages should provide a way to sign up for email quickly and easily or to schedule an appointment to discuss your services further. By crafting thoughtful landing pages that anticipates your customer’s desire to discover more information, you increase potential leads.
While platforms such as Instagram don’t allow you click through to links in the post, you can add a link to your bio for this purpose. Rather than changing that link to reflect each new post you make, we recommend you use a 3rd-party Instagram profile link tool that creates a page of all your posts with individual links to each. Linkin.bio by Later and Linktree are both good options for this. Both services offer free and paid plans.
You can also create your own custom landing page to serve this purpose. However, this can be time-consuming if it needs constant updates.
Share Your Real Estate Social Media Links
Promote links to your social media channels so people know where to find you online. Feature links to your social media accounts on your real estate website or blog to help grow new followers. Also make sure you add handles for active accounts to your business card and email signature.
Use Relevant Real Estate Social Media Hashtags
Using hashtags can help you narrow your target audience as well as allow you to discover a new customer base. While most popular on Instagram and Twitter, Facebook has also started using hashtags in posts to show relevant information to users.
You can use local hashtags relevant to your location to target people in your area. For example, #roanokeva and #downtownroanoke are popular for our area as we are located in the Roanoke Valley. You can also use industry hashtags for those who are specifically interested in real estate. Or hashtags that target a specific event such as closing day or a home anniversary.
Additionally, we also recommend you create and use a branded hashtag specific to your business. As followers catch on to your branding, they’ll use your hashtag when sharing information about you in their own content. In turn, your page and relevant posts are easy for others to find.
When choosing hashtags for social media posts, you can choose up to 30 hashtags for Instagram posts and up to 10 on a story. We recommend using all 30 hashtags for Instagram. However, for Facebook, you should limit them to two or three. While on twitter we advise picking one or two of the most relevant hashtags per tweet.
Many of the paid social media scheduling tools provide hashtag suggestion tools to assist you when making decisions on which hashtags you should use based on popularity and relevance.
More Ways to Promote Your Real Estate Business
We hope you found our tips on using social media and our real estate social media post ideas useful. If you still need advice on how to promote your real estate business, then be sure to check out these other valuable resources: