Real Estate Social Media Post Ideas that Increase Conversions

9/17/2021

Connect with prospective clients and increase conversions among existing customers with a thoughtful social media campaign. Our real estate social media post ideas not only help you relate to your target audience, but they also increase loyalty among your followers and can help you convert leads into customers.

Keep reading to discover the best social media for REALTORS® along with content ideas you can share. Plus learn how to promote your social networks to gain followers and increase engagement.

Is Social Media an Effective Marketing Tool for REALTORS®?

Social media is a great way to find new clients and engage current real estate customers. The best part it, it doesn’t cost you a dime to use social media as a real estate marketing tool.

Here’s what we know:

According to a study conducted by the National Association of Realtors, 44% of ALL prospective home buyers looked for properties online as a first step in their search.
Out of those searching for homes online, 99% of millennials and 90% of baby boomers started searching for homes online rather than using an in-person referral.
Out of those survey respondents who used a mobile device to conduct their search, 76% of all buyers found a home on mobile. While 17% of these buyers also found an agent using this method.
77% of real estate agents utilize social media for their profession.
Nearly half of all REALTORS® who use social media for marketing report gaining higher quality leads than other methods. For example, social media generates 47% of all technology leads whereas email marketing provides just 17%.

However, it is important to have a strategy in place when creating real estate social media content. Your posts should be both consistent and engaging for them to be effective. You also want to make certain to post to the right social media channels.

What is the Best Social Media Platform for Real Estate

If you don’t have a lot of time to dedicate to social media marketing, then you should target the top social media platforms for real estate. NAR indicates that these three platforms produce the best results for agents:

Facebook: Facebook is great because their user demographics are largely comprised of your target audience. Approximately 97% of agents use this platform as it’s an easy way to reach large numbers of prospects. In addition, their business tools make it easy to connect with customers, solicit reviews and book appointments.
LinkedIn: LinkedIn is used by 59% of REALTORS®. However, unlike Facebook, this platform is more for business-to-business connections. While you aren’t as likely to reach potential clients here, it is extremely useful for networking with related industries and to share your digital resume. This network also helps to establish your realty company professionally as a brand.
Instagram: While only 39% of real estate professionals use Instagram, this social media platform is extremely popular among users. It’s a great place to share visually appealing photographs and blog posts, or to dive deeper into more personal aspects of your services.

Other Social Media Platforms for REALTORS®

Just because Facebook, LinkedIn, and Instagram are the top social media platforms used by real estate agents doesn’t mean you’re only limited to those three. We recommend trying several social networks, then settling on the ones that work best for you.

Here are other social networks you can employ to market your real estate business:

Twitter: Twitter is sort of a cross between Facebook and Instagram. Hashtags are vital here as are short, concise posts. However, you do have the ability to share both images and videos.
ActiveRain: This service is similar to LinkedIn. However, rather than being a broad B2B service, ActiveRain is geared specifically to professionals in the real estate industry. Members use this network to get advice, build connections, and grow referrals. In addition, they also offer a blog platform for agents to create their own content.
MeetUp: Designed for networking locally within your community, MeetUp offers tools to help you grow your business and share events. You can also join or create groups relevant to the services you offer. Use it to connect with like-minded professionals, to share content about the area you work in, or to interact with prospective homebuyers.
NextDoor: This platform is specifically a neighborhood network to garner advice, gather information, and build connections with the people who live nearby. Professionals use NextDoor to provide relevant services to their neighbors or to sell products. You can learn more about the business tools they offer here.

Real Estate Social Media Post Ideas

We briefly covered how to utilize social media to market your real estate business in a previous post. Today, we want to expand on content ideas that you can use to increase engagement and grow your followers organically.

Here are our ideas on what to post on social media as a REALTOR®:

Share personal aspects of your life. Include fun stories or photographs. You aren’t just selling your services, but also yourself. People want to know you are relatable and enjoyable to work with, and that you are someone they can trust.
Tell stories about the homes you’re selling. Sharing photos and descriptions of a home’s features are obviously important to the sale. However, by sharing stories around other people’s experiences living there helps to romanticize the listing so clients can envision their future life there.
Post new listings. As real estate is the core of your business, social media is a great opportunity to share new listings. This is an easy way to reach a wide range of people, including those you may not have interacted with previously. Encourage others to tag their friends on these real estate social media posts. For example, “Is this the dream home your friend’s been looking for? Tag them in this listing!”
Create video walkthroughs. Seeing photos of a house is one thing. Feeling like you’re there is a totally different experience. Video walkthroughs are an innovative and easy way to help prospective clients save time and get excited about a new home. Plus, you can use them not just in standard posts but on Instagram stories or reels.
Celebrate one-year home anniversaries. First-time homebuyers love home anniversaries. Not only is this a great opportunity to reconnect and send a housiversary card, but it’s also the perfect real estate social media idea. We like the idea of sharing a photo of the happy homeowners in front of their new home along with your well wishes for the family.
Share upcoming events. Another great idea for real estate social media posts is to share your upcoming events. Whether you’re hosting an open house or a client appreciation event, social media marketing is a great way to get the word out! Make sure to include a shout out to any other companies who helped with event to expand your reach. You can also encourage clients to tag you when sharing photos of their participation on their own accounts.

Commemorate closing day. Closing on a home is cause for celebration for both you and your clients. Along with wishing the homeowners with a happy closing day card, you can also share the excitement on your social accounts. In addition to an exciting (and staged) photograph, make sure to tag anyone who assisted in the transaction and include fund details about the new house or customer experience.
Share customer testimonials. While it’s easy to brag about your achievements, testimonials from clients will have the greatest impact. Share the best line or two from the feedback you receive with a relevant graphic or photograph. Also don’t forget to name and tag the clients you quote within the post, along with their city or location.
Post photos from community events. Highlight your dedication to your community by sharing photos from local events you’ve attended. Include reasons you attended, your favorite activity, and why you’re so delighted to be part of the local community. You can also highlight a specific cause or any community service you may be involved in. Or simply talk about your recent trip to the farmer’s market for another engaging real estate social media post idea.
Educate your audience. Whether you are answering common questions from buyers or providing tips for staging a home to sell, your posts can also be a valuable resource to start familiarizing prospects about the process of buying or selling a home. You can also include information on how to save on energy bills, home décor, and local market updates. Or provide links to related resources that you’ve shared on your website or blog for more real estate social media post ideas.

Incorporate personal details. Most of us use social media to stay in contact with friends and family. We want to know what’s happening in the lives of those we care about. Therefore, don’t be afraid to share personal information from your own life. One of my favorite real estate agents shares photos from his vacations on his real estate social media accounts. He also includes pictures of his garden haul and new recipes he’s cooked for his family.
Inspire your audience. At a loss as to what to write? Share a favorite motivational quote, and inspiring message to start the work week, or share a real estate themed meme guaranteed to make your readers laugh.
Take the opportunity to publicly say thank you. Relationships are at the core of real estate. Part of building those relationships involves being kind to others, helping those in need, and saying thanks. While sending real estate thank you cards is an established marketing strategy, so is giving someone a shout out for their efforts. Tag the person you are mentioning and share a photo that represents the service or gift you are grateful for along with your words of appreciation.
Cross market to your website or blog. If have a website or a blog with information that is valuable to your customers, then you can also use this material for your real estate social media posts. Design your social media content to complement the core of the article, then link back to it so customers can find more information.
Make your pet a mascot. People love animals. There are entire sites dedicated to funny animal videos for a reason. If you have a pet, you can make him or her your furry (or feathered) mascot! Share pictures of you with your dog or cat taking over your workspace or helping out on the scene of a pet-friendly open house.
Ask questions. If you real estate social media content lacks engagement, try asking questions! Most folks love to chime in with their own tips or advice. So, it’s an easy way to increase interaction on social media accounts so you are viewed more favorably in the algorithm that platform has set. Inquire about dog-friendly parks or favorite restaurants. You can even just ask “What’s for dinner?”
Provide fun facts. Share a fun fact about where you live along with a related photo or an interesting quirk about working in the real estate industry. Alternately, you can also provide fun quips or interesting information about yourself that most people won’t know.
Create holiday posts. Most of us celebrate holidays whether it’s Mother’s Day or National Donut Day. Share a holiday post on these days with a fun or moving story that is tied to the event. Just take care to be as inclusive as possible while remaining sensitive to any religious holidays.

How to Market Real Estate on Social Media

Now that you have a handy list of real estate social media post ideas you can use for real estate, it’s important to promote the social media platforms on which you’re active. There are several ways to get your message out to interested parties. Here are some of the easiest plans you can implement to make social media work for you.

Fill out Your Social Media Profiles

It’s important to use a business account for your social media networks. Not only does this keep your personal and professional life separate, but it also provides you with additional tools that you can use to promote your services. Make sure you include complete contact information in all your bios so it’s easy for clients to get in touch.

We suggest including the following:

Business name
Physical location
Email address
Phone number
Website or landing page

You can also enable messaging services on social that offer this benefit. Or include a call-to-action button.

Engage with Your Followers

In addition to sharing these real estate social media post ideas, it’s also important to engage with followers and prospective clients who comment on your posts. There are algorithms in place across every social media platform that reward engagement. By responding to comments, sharing posts, and interacting with other pages or within groups, you ensure your messages are seen by as many eyes as possible.

Consider Paid Advertising

If you’re just starting out or want to highlight specific real estate social media content, you can also pay for ads. Paid promotions allow you to target your demographic based on their interests and the area in which they live.

Create a Social Media Content Calendar

While you are selling a service to potential customers, it is also important that you aren’t constantly making a pitch. Therefore, we advise creating a content calendar outlining what posts or types of information you’ll share throughout the week. (You can use a content scheduler, such as Later, to save time and streamline the process.)

When creating a calendar of topics to cover, be sure to mix up sales style posts with other forms of content. Success stores, personal achievements, happy customers and even educational information work great sprinkled in between your promotional posts. You definitely want your personality to shine through when using social media to promote your real estate business.

Furthermore, a content calendar allows you to post consistently. Consistent content will help your engagement score as it is considered in network social algorithms.

Create Relevant Landing Pages

In addition to your social media post creation, it’s also important to consider the landing page customers visit. We recommend not only including your website and contact information across all your social media platforms so it’s easy to locate, but also carefully considering the page you’re sending them to.

Landing pages should convey a similar message to your post as well as offer additional information. Therefore, you should have more than one landing page, so they cover different types of content. Moreover, those pages should provide a way to sign up for email quickly and easily or to schedule an appointment to discuss your services further. By crafting thoughtful landing pages that anticipates your customer’s desire to discover more information, you increase potential leads.

While platforms such as Instagram don’t allow you click through to links in the post, you can add a link to your bio for this purpose. Rather than changing that link to reflect each new post you make, we recommend you use a 3rd-party Instagram profile link tool that creates a page of all your posts with individual links to each. Linkin.bio by Later and Linktree are both good options for this. Both services offer free and paid plans.

You can also create your own custom landing page to serve this purpose. However, this can be time-consuming if it needs constant updates.

Share Your Real Estate Social Media Links

Promote links to your social media channels so people know where to find you online. Feature links to your social media accounts on your real estate website or blog to help grow new followers. Also make sure you add handles for active accounts to your business card and email signature.

Use Relevant Real Estate Social Media Hashtags

Using hashtags can help you narrow your target audience as well as allow you to discover a new customer base. While most popular on Instagram and Twitter, Facebook has also started using hashtags in posts to show relevant information to users.

You can use local hashtags relevant to your location to target people in your area. For example, #roanokeva and #downtownroanoke are popular for our area as we are located in the Roanoke Valley. You can also use industry hashtags for those who are specifically interested in real estate. Or hashtags that target a specific event such as closing day or a home anniversary.

Additionally, we also recommend you create and use a branded hashtag specific to your business. As followers catch on to your branding, they’ll use your hashtag when sharing information about you in their own content. In turn, your page and relevant posts are easy for others to find.

When choosing hashtags for social media posts, you can choose up to 30 hashtags for Instagram posts and up to 10 on a story. We recommend using all 30 hashtags for Instagram. However, for Facebook, you should limit them to two or three. While on twitter we advise picking one or two of the most relevant hashtags per tweet.

Many of the paid social media scheduling tools provide hashtag suggestion tools to assist you when making decisions on which hashtags you should use based on popularity and relevance.

More Ways to Promote Your Real Estate Business

We hope you found our tips on using social media and our real estate social media post ideas useful. If you still need advice on how to promote your real estate business, then be sure to check out these other valuable resources:

For more tips and promotional product ideas to keep you at the top of your marketing game, make sure you subscribe to our newsletter. You can also follow us on Facebook or Instagram.