Real estate marketing isn’t about marketing as much as possible. Rather, it’s about marketing more effectively to generate the results you want. This post covers easy ways to market yourself as a REALTOR® with a comprehensive list of real estate marketing ideas and strategies proven to work.
Easy and Effective Real Estate Marketing Ideas
Most home buyers are looking for a home that’s the perfect fit for their family or lifestyle. Therefore, it’s important that real estate agents show clients they are great at matching prospective clients with their dream home.
The following real estate marketing ideas for agents will assist you in laying a solid foundation for success. Not only will these strategies help you market your business, but they will also aid you in establishing credibility and relationships with customers.
Create a Business Website
Now more than ever it’s important to have a website for your brand. As real estate agents, your website is a home base for your business and contact information. In addition to providing details on how to get in touch, your business website also provides a space to:
Develop Video Content
One of my favorite modern ideas for real estate marketing involves video. This form of marketing is especially appealing to the Instagram and TikTok generation. However, it is also helpful for older clients who may have mobility issues or health concerns about in person meetings or walkthroughs. Or, if children are assisting parents with the process of finding a multi-generational home.
Producing videos is incredibly easy and affordable thanks to today’s smartphones. There are lots of great photo and video-editing apps available for both mobile phones and desktop computers. Apps such as Canva provide simple editing tools that allow you to create professional looking videos by simply dragging and dropping video clips and images into place. There are even tools for adding text and music for a polished presentation.
Video marketing is also more effective than other types of media. Not only are video messages 40% more likely to be opened, but they are also three times as likely to garner a response.
You can use videos to:
Build an Email List
Unlike social media marketing, where you are dependent on the platform algorithms that determine engagement, direct email marketing is a great way to connect directly with potential leads and clients. But what should you write about? Here are some ideas for creating emails that help you connect with real estate customers, keep them informed and build relationships that drive conversations:
Utilize Social Media
Much like a personalized email list for your real estate business, social media is another easy way to stay in touch and connect with your target market.
It’s important to stay active on platforms such as Facebook and Instagram to build meaningful connections that later convert into business opportunities. Therefore, don’t be afraid to share more intimate details about your life to increase engagement.
All the top REALTORS® I’ve considered through my own searches strive to make a personal connection with me online. I get to see photo highlights from their vacation, prize garden crops, unique meals, and even pictures of their kids on the first day of school.
If you need real estate social media post ideas, here are some ideas of things you can share on social media to help boost your real estate marketing:
Make a Local Business Page on Google
Google serves as a phonebook for the new generations. While most of us no longer use the local white or yellow pages to find companies, we are no strangers to google search.
Therefore, building a local business page is a quick way to be discovered. While soliciting reviews helps lend credibility to your profile and springboard your real estate marketing efforts without investing any additional funds.
You can visit google.com/business to create an account.
Create a Profile on Zillow
Zillow has grown to become a primary resource for market research when customers want to buy or sell a home. Therefore, like Google, it’s imperative to create a Zillow profile.
Not only is it free to create, but Zillow also gives real estate professionals top placement as the listing agent for all your active listings. You can also ask for customer reviews to help increase traffic and build a successful profile for generating new leads.
Send Custom Mailers and Personalized Note Cards
Despite the growth of the digital age, direct mail isn’t dead. In fact, direct mail yields a higher response rate from customers than online ads and email.
There are several reasons why direct mail still works for real estate marketing:
Here at Magnets USA®, we make it easy to incorporate direct mail into your marketing plan. We offer direct mail real estate marketing materials such as small custom client gifts, self-mailers and personalized note cards to help further establish and secure business relationships.
Likewise, our custom gift notes are also a useful solution for direct mail marketing. These essential business builders ensure you connect with leads on a personal level when sending out a thank you or a prospective client gift. Start with our pre-written content, then personalize it as much as you like to target your unique customer base.
In addition to thank you notes, some other ideas for marketing by mail include sending out postcards highlighting homes just listed or just sold or with helpful home maintenance tips. You can also mail out inspirational contact cards or magnetic mailers with sports schedules or calendars.
Make sure prospective clients can easily find you by listing your website, phone number and email on all real estate promotional materials.
Hand Out Promotional Gifts
Promotional gifts are key to any real estate marketing strategy – especially when it comes to referrals. Some of the top promotional gift ideas for real estate agents include:
Create a Buzz
Keeping up with the Jones’ is more than just a saying. The reality is that most people want what they can’t have. You can create a buzz around a listing by making it seem more exclusive than it really is.
Price a home slightly under market value to expose the property to a larger number of clients to create hype and start a bidding war
Limit showings to a single open house to get as many eyes as possible within one time frame
Create a deadline to receive offers so buyers come prepared and have a sense of urgency to act now
Events are another great way to reach clients. Social gatherings not only get people interested, but they also help to create a buzz around a home. Stage a home for more than an open house with food, drinks, raffles, and live entertainment to really get folks excited about buying.
You can advertise your event free though social media channels such as Facebook events or Instagram. By placing significant value on an open house and making into an event, you are setting the stage for a successful showing with plenty of buzz around your value as a real estate agent.
Client appreciation events are another great networking opportunity to gain referrals. You can easily strengthen “top of mind presence” by hosting events for past clients in addition to lenders, inspectors, title officers and home warranty reps all in the same setting. I recommend piggybacking off a community event for greater impact, while offering free food and real estate marketing materials that clients will use every day.
Other worthwhile event ideas for real estate marketing include first-time home buyer workshops, seminars on renting versus buying, and community volunteer opportunities in which you can become a sponsoring partner.
Network with Local Businesses
Team up with other local businesses to help build referrals and generate new leads through networking. Profile local artists or coffee shops, florists or downtown businesses in your emails or social media in exchange for their help sharing your custom real estate marketing materials.
You can also include coupons to their business or other promotional materials at open houses. Or use them as additional swag bag favors at events. You can also include them as part of a gift basket filled with REALTOR® client gifts. Or connect with other businesses for raffle donations for a cross-promotional giveaway campaign.
Additionally, you can also co-market with other professionals related to your industry such as home warranty companies, financial lenders, or home inspectors. This can help to exponentially increase your exposure.
Ask for Referrals
Another great way to build your business as a real estate professional is to ask for referrals. While it’s easy to obtain leads via word of mouth from friends and family, you can easily expand these opportunities by networking with people you interact with on a regular basis.
Whether it’s opening dialogue with your local barista or the teachers at your child’s daycare, asking general questions about family, jobs, and dreams is an easy lead into home buying and ownership.
Networking gifts that remind clients that you love referrals are another great marketing tool. They can easily be customized with your contact information; and unlike business cards, these items are used on a regular basis.
Build a Blog
Building a blog is great for content marketing. It’s also an easy way to expand on information you share through emails or social media.
There are, however, a number of ins and outs to blogging. Not only do you need strong writing skills, but it also helps immensely to be knowledgeable in search engine information and have a strong social media profile. Consistency is also key.
While blogs can and do generate leads, it does require some dedication. Without consistent, quality material, you won’t get much traction with a blog. For this reason, they can be time consuming. Therefore, this route isn’t for everyone.
However, if your budget allows, you can hire a real estate VA (virtual assistant) who has the expertise to create results. Outsourcing blog content is commonplace and a great way to save time and forego mistakes when getting started. A typical real estate VA can collaborate with you on ideas for articles, research and write the posts, as well as make certain your content is optimized for search engine rankings.
Retarget Potential Real Estate Clients
Both buying and selling a house are huge decisions for consumers. Most people deliberate purchasing real estate over the course of several months to years. Therefore, reminding potential customers you are here for them is a great way to finally snag clients once they’re ready to make the leap.
Retargeting prospects you’ve contacted prior is another great marketing strategy. You can easily reconnect with clients through your website, social media, and custom mailers. However, targeted emails and Facebook ads are also highly effective at reaching interested customers.
Gain Referrals through REALTOR® Closing Gifts
Closing gifts are common among real estate agents as well as a highly recommended business strategy. REALTOR® closing gifts let customers know you are grateful for the opportunity to work with them. However, they can also help you gain referrals down the road.
In general, you don’t want to spend too little on a closing gift. This makes the gift feel like an afterthought. However, you also want to keep the gift appropriate for the situation. As a good rule of thumb, closing gifts should cost around $50-$100.
In order assist you in selecting quality client gifts, we created LifeLong Gifts™.
All the merchandise offered through LifeLong Gifts™ are heirloom worthy products. They are designed for practical use with a nod to unique, customizable designs that you and your customers will love. They’re a great way to not only show your appreciation, but also to be remembered!
Choose from a wide array of memorable real estate client gift ideas including:
Also be sure to check out holiday client gift guide for more great ideas!
Other Considerations for Real Estate Marketing
When you’re primarily in business for yourself, it can be challenging to pull everything off by yourself. While it may cost you less up front to handle all the aspects of real estate marketing yourself, it could also hurt you in the long run.
Listings that don’t entice customers or poorly photographed spaces won’t just fail to gain momentum; they can also turn prospective clients off. Therefore, consider outsourcing work for which you aren’t qualified. This may include hiring a writer, photographer, or a videographer to guarantee professional results that put you ahead of the competition.
Homes that are professionally photographed sell 32% faster than those that aren’t. Often, buyers also pay 10-20% more for these properties. Thus, proving that presentation is key to a successful listing.
We hope that you find these real estate marketing ideas helpful as you plan your promotional strategy for success. For more great ideas to help you stay at the top of your marketing game, as well as information on new product launches and special offers, please subscribe to our newsletter. You can also follow us on Facebook or Instagram.