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Learn how to invest in your brand and market yourself as a REALTOR®. Our recommendations for promotional tools and client gifts will help you succeed in your industry. Turn prospects into home buyers, and gain referrals through existing clients, with these helpful marketing strategies and tips.  Marketing Yourself as a Real Estate AgentAs a real estate professional, promotion can be the most difficult marketing strategy to tackle. As the product you offer is constantly changing, it poses a challenge that other industries don’t often encounter. Therefore, to help you compete with a regularly changing market, we’ve pulled together a mix of the top promotional tools and client gifts for real estate agents. These innovative products will help you gain traction with your marketing goals. They’re also a great way to help you gain new referrals through word-of-mouth.  Custom Promotional Marketing ProductsAccording to research, about 73% of buyers research only ONE real estate agent before embarking on their search for a new home. This means that your first impression is one of your most valuable resources. It also highlights the importance of gaining referrals and being the first REALTOR® to make contact with potential clients. That’s why, here at Magnets USA®, we offer a full line of custom promotional products to help you engage with potential home buyers and sellers. We’ve been in business for over 30 years helping real estate agents get a leg up on the competition. Therefore, we offer a wide range of custom promotional products to assist you in your goals for success. Our personalized products are an easy way to make sure your name is remembered first and foremost when buyers and sellers begin their search for an agent. Our branded swag is a great way to ensure your prospects keep your services in mind. After all, everyone loves free products! Even better, our custom real estate marketing materials are produced and printed right here in the USA. Following are the top promotional tools for agents that we offer for swag bags, open houses, networking groups and other business building opportunities:
 Magnetic CalendarsOur magnetic calendars are THE most popular product you can use to market yourself as a REALTOR®. Home to the original tear-off magnetic calendars, we offer six variations of our custom calendars to help drive your long-term marketing goals. Impress potential or existing clients with one of the following calendar styles:  Sports SchedulesCommunities are often built around the love for sports. Whether it’s football or soccer, sports fans are 100% loyal and dedicated to their team. Cheer on your area’s favorite players and build important connections with our custom magnetic sports schedules. Our sports schedules are easily personalized with your complete contact information to help you market yourself as a team player in the real estate community. Magnetic schedules are available for the following sports:
 Stationery + PensCorrespondence is a necessity for modern life. But that doesn’t mean it has to be digital. Emails are easily overlooked amidst crowed inboxes. Personalized stationery, on the other hand, offers an opportunity to connect in a traditional manner. Clients are often more receptive to physical communication. Letters and cards are more likely to be read than emails. While products like pens and bookmarks are staples to everyday life. To assist you in this aspect, we offer the following products to help you stay in touch and market your real estate business: Magnetic NotepadsEveryone needs notepads! Whether it’s for a to do list, groceries, or reminders, our magnetic notepads fill a need and keep your information at potential clients’ fingertips! A practical and inexpensive REALTOR® marketing tool, these magnetic refrigerator notepads are a smart, promotional solution for open houses, swag bag favors, and other networking events. Offer a new notepad design every quarter to mix things up. This helps to keep your name at the forefront of people’s minds when they’re ready to buy or sell their home.  Custom MagnetsLet’s be honest. There are few individuals who don’t have a magnet of some kind on their refrigerator. We use refrigerator magnets as an integral part of daily life to keep track of notes, display artwork or photos, and for important references. When you design custom magnets with your real estate agent information, you not only help customers better organize their life, but you also ensure your details aren’t lost or forgotten. Whether you make your own DIY magnets with Magnets USA®, or customize one of our professional designs, our creative options make it easy to find the perfect fit for your clientele. In addition to custom refrigerator magnets we offer, you’ll also love these other magnet styles:
 REALTOR® Client Gifts and Ideas for Gaining Referrals41% of sellers use an agent referred by a friend or family when looking for a real estate professional. Therefore, something as simple as a client gift ensures your name makes it way to other people’s ears. In addition to our line of real estate marketing materials, Magnets USA® also offers a fantastic line of REALTOR® closing gifts and real estate client gifts. Whether you need unique gifts for pop-bys, referrals or something special to thank clients for their business, these client gift ideas are a smart way to show customer appreciation and nail down future referrals. We offer the following product lines to help you take your real estate marketing to the next level:
You can also upgrade your client gift experience with one of our quality, LifeLong Gifts™. With the right advertising strategy and tools, it’s easier than you think to market yourself as a REALTOR®. We’re positive you’ll find the right fit for your business with our custom line of magnetic promotional products. To stay in the know and receive information on new product launches, special offers and other real estate marketing tips, please subscribe to our newsletter. You can also follow us on Facebook or Instagram.
To help you determine what are good client gifts this holiday season, we’ve put together a corporate Christmas gift guide for 4th quarter. We recommend that you start your search – and order early – for the best selection and guaranteed availability. After all, holiday gift-giving is not only a great way to show customer appreciation, but it also helps to build brand awareness.  Why You Should Shop Early for GiftsYou don’t want to wait until the last minute to start your holiday shopping. Christmas client gifts can have a huge impact. However, due to the volatility of the supply chain we’ve been experiencing, waiting until the last minute can be detrimental. Not to mention, there’s nothing more frustrating than having your plans upended due to extenuating circumstances. Here are some of the major reasons to shop early for personalized gifts for clients:
 Why Branded Gifts Make a Difference Help foster your most valuable relationships, and boost marketing efforts, when you present your most valuable clients with a personalized gift. Top reasons to give branded corporate gifts include:
 Holiday Client Gift IdeasWhen shopping early for Christmas, it’s important to take several factors into account. You need to know who you are buying for and what your budget is. Once you’ve determined these two things, you can then narrow down your list to distinguish between VIP clients and regular customers to decide how much you’ll spend on each. After you’ve allocated the amount you want to pay for branded gifts, you’re ready to start your search for Christmas gifts for clients. As you likely aren’t buying the same types of gifts for all your customers, we’ve broken down our corporate holiday gift guide into two main categories:
If you still need help deciding how much to spend, be sure to check out our tips toward the end of this post.  Gift Ideas for VIP ClientsThese holiday gift ideas are perfect for VIP clients. Not only can these products be personalized, but they are also designed with quality in mind. Therefore, this entire collection of upscale client gifts will last a lifetime. Following is a compilation of custom gift ideas for your most important customers. Custom Holiday Gifts Under $50Gift ideas in this section range between $25 and $50. So, they’re an affordable way to show gratitude to valued customers even if you’re on a budget. While these gifts may not cost much, the quality and craftsmanship of these products make them appear more valuable. While quantity discounts save you even more! Engraved Heritage ChestThese custom memory chests make beautiful mementos. Gift these durable keepsake boxes with a bottle of wine to compliment the tools included with this purchase. Gift recipients can then reuse the boxes for stylish storage or important souvenirs.  Keepsake Wine BoxLike our memory chests, our wooden wine boxes also make gorgeous keepsakes. Each of these boxes makes a wonderful gift when paired with a bottle of wine. They feature a custom engravable medallion on the front and include a stainless-steel drip collar, bottle stopper, aerator, and corkscrew with a bottle opener. Acacia Keepsake CaddyThis wooden caddy is a useful tool for staying organized through every walk of life. Whether they’re used for crafting tools or pantry staples, these decorative containers can be customized for lasting client keepsakes. You can also pair a caddy engraved for tea with a selection of teatime tools and accessories for an instant upgrade.  Knife BlocksKnife blocks are a kitchen necessity! Not only do they showcase our LifeLong cutlery in style, but they also keep blades protected from damage and accidents.  Serving Trays and BoardsWood serving trays make stunning, personalized gifts for clients. Our personalized serving trays are crafted from cherry, while our large serving boards are produced from beautiful acacia. These sturdy, yet lightweight boards are excellent both as chopping blocks as well as casual serving. Pair any of our trays with a cutting board display stand to further elevate your recipient’s gift experience. Custom Cherry Cutting BoardsOur custom cutting boards are made from quality, American cherry and can be engraved with the design of your choice. These cherry cutting boards come in two styles. The rectangular board features a juice groove, while the other is a house shaped cutting board that also doubles as an attractive cheese board or charcuterie tray. Personalized Coaster SetEveryone can use coasters! Our personalized coaster sets are double-layered and professionally printed for long lasting durability. Available in a variety of stunning shapes and designs, these leatherette coasters can be customized with a personal message or contact information and come with an attractive display case. Gift twelve or more sets of these and price drops below $25 each.  Home Essentials Tool ToteOur tool totes make great REALTOR® client gifts for new homeowners. So, they’re perfect for the holiday season, or customer appreciation throughout the year. These tool bags feature a business card display pocket and come with lots of pockets for organizing. There’s also a collection of home essentials neatly tucked inside including a hammer, crescent wrench, vice grips, a box cutter, scissors, measuring tape and more! Corporate Christmas Gifts Over $50Make a statement with these eye-popping Christmas gifts. Price between $50-$100, these ideas will ensure your services aren't forgotten. Custom CutleryAnyone who loves to cook knows that there’s no substitute for a quality knife. Designed to last a lifetime, our custom cutlery marries functionality with an elegant design that’s sure to be noticed. Featuring free engraving for your name or brand, we offer among the best blades in the business.  Ulu KnifeIf you need a truly unique client gift idea, our Ulu knives are the way to go! These revolutionary kitchen knives have a variety of uses from chopping nuts and herbs to tackling pizza, veggies, or meat! So, they handle the job of multiple knives thanks to their stunning curved blade and comfortable handle. Choose from several styles of our Ulu Elite™ blades with optional add ons and quantity discounts available. (You can see this product in action here.)  Gourmet Grilling SetWhile most of us aren’t heating up the barbecue in the middle of winter, this thoughtful client gift idea guarantees you’ll be remembered once grilling season rolls back around. This personalized grilling set is perfect for backyard cookouts or block parties. In lieu of personalization, this product can also be branded with select Virginia collegiate team logos. Client Gift BasketsIt’s easy to build a gift basket around our products for personalized gifts for top clients. Pair our custom, kitchen serving ware with cheese and crackers or coffee and sweets for creative food themed gifts. Or gift our 3-piece entertainment set with kitchen basics such as tea towels and potholders. I also love the idea of including a 2-piece pizza set with the ingredients you need to make your own homemade pizza from scratch! Upscale Client Gifts Around $100 or MoreWhile we offer fewer options in this category, you can easily combine related products for higher value options. These ideas are perfect for your most valued customers and are a great way to show your appreciation for their business throughout the holiday season. Like our other categories, the more gifts you buy, the more you save. So don’t be afraid to stretch your budget to make an impactful statement.  Cutlery SetsOur engraved cutlery sets can be customized for a lifetime of cooking memories. Carefully curated to impress clients and fill a need, these upscale client gifts are ideal for your top customers. You can also take this client holiday gift to the next level by pairing a knife set with our beautiful magnetic wood knife block. Or gift our classic 13-piece rosewood knife block set. Damascus Hunting KnifeThis limited edition Damascus hunting knife is a must have gift for fishing or hunting enthusiasts. Featuring a stunning blade made from 67 layers of Japanese VG-10 steel, this durable knife also has a solid yellow-rosewood handle with room for customization.  Ulu Knives with Bowl BoardsOur rocking knife choppers are even better when paired with a bowl board! Match an Ulu knife with a bowl board for a creative client gift that won’t go unnoticed. Our engraved round, oval and square chopping boards are designed to complement the curvature of the Ulu knife while also doubling as storage for this indispensable tool. Client Appreciation Gifts Under $25Most corporations or businesses have a huge client base. While we want to recognize everyone during the holiday season, most of us are limited by budget restraints. Following are several economical ideas for personalized corporate gifts for clients that you can gift en masse. As each of these gift ideas cost less than $25 each, they’re a great way show customer appreciation and take advantage of the full tax deduction.  Stainless Steel SoapKitchen odors are an inconvenient result of cooking with fish, onions, or garlic. Luckily, there’s a handy kitchen tool that solves this problem! Our stainless steel soap bars are made from heavy-gauge, sand-polished steel so they last for years even with regular use. Personalize these with a full color message on the back for as little as $15 each. Safety Knife Sharpeners We offer a variety of knife sharpeners that allow you to safely sharpen kitchen knives and other blades for as little as $5 each. Not do these valuable kitchen tools work great as a solo gift, they also make a lovely addition to a Christmas gift basket.  Personalized Key RingsPersonalized key rings are a useful gift idea that everyone can use! Made from high quality stainless steel or eye-catching carbon fiber, these essential tools can either be engraved or customized in full color.  Themed CalendarsEveryone uses calendars! Whether it’s to keep track of upcoming appointments or school schedules, calendars are a valuable everyday resource. For this reason, our magnetic themed calendars are a wonderful choice for all your customers! Regardless of the style of calendar you choose, we offer themes that appeal to every walk of life. For example, our recipe calendars are a top seller year after year. Customers are so delighted to receive these, they make annual requests for them. Plus, they’re produced and printed right here in the USA.  Magnetic Bottle OpenersNo home is complete without a bottle opener. Our custom magnetic bottle openers are among the best of the best. Featuring durable stainless-steel construction and a heavy-duty magnet, these handy church keys also double as a safety box opener tool. Choose from a huge array of designs, then add your personal message or information to complete your custom gifts. Custom MagnetsAnother great idea for fun and functional gifts are custom refrigerator magnets. Everyone has a fridge. Why not give them something to decorate it? Whether you create DIY magnets with your own artwork or choose from our customizable designs, magnets are always a hit!  Kitchen ScrapersOur super scrapers are not only a great addition to customer gift baskets, they’re also a valuable stand-alone, holiday gift for clients. Available in two sizes, these kitchen scrapers give the competition a run for their money. Cooks LOVE the vibrant imagery and kitchen conversions on our jumbo version almost as much how easily they make it remove stuck on food. Plus, they double as ice scrapers in the winter. Engraved Wine OpenerThese wine corkscrews pair perfectly with a bottle of wine for a simple yet effective way to wish customers a Merry Christmas. Available engraved with your message or contact information, these classic wine bottle openers are crafted from premium stainless steel.  How much should you spend on a client gift?If you are looking for a holiday gift for token clients, we suggest gifts in the $25-$50 price range. For more important relationships, it’s recommended that you spend between $50 and $100. In some instances, the gift total may even go as high as $1000 for affluent clients. To help you decide how much you spend on a client, here are some important questions to consider:
Are client gifts tax deductible?The IRS has strict limits on the amount you can deduct for client gifts. In general, you can only $25 for gifts per recipient each calendar year. The exception to this is entertainment themed gifts, such as tickets. For this type of gift, you may deduct $50 per year for each client. There are some exceptions to this, however. Gifts with your personalized branding can potentially be written off at 100%. This is because they are considered a promotional or advertising expense. However, we recommend that you check with a tax professional in your area or state for clarification before making any purchasing decisions. We hope our client holiday gift guide assists you in making lasting connections and building customer relationships. For more ways to successfully market your business, as well as information on new product launches and special offers, please subscribe to our newsletter. You can also follow us on Facebook or Instagram.
There are so many reasons to send greeting cards throughout the year. With uncertainty whirling around health and safety right now, staying connected can be a challenge. However, sending a personalized note card is a great way to keep in touch even when you can’t make a personal visit.  Greeting and note cards are a wonderful way to remind people not just that you’re thinking of them, but that their relationships matter. Following you’ll discover just a few ideas for sending out cards to people you know. What better reason to break into your forgotten stash of Forever stamps than to remind someone you care?  Ideas for People to Send Cards To Today!The past one to two years have really deviated from what we what consider the norm. We certainly didn’t think we’d still be dealing with the effects of a pandemic after all this time. Yet here we are. While there’s light at the end of the tunnel, personal communication is still a challenge for many of us. Staying connected with friends, family, and your community remains extremely important, even if we can’t visit in person. Letting someone know you’re thinking about them can go a long way in relieving stress and strengthening relationships. Therefore, we’re sharing ten reasons to send a card to the people you know.  Reasons to Send a Greeting or Note Card Following are ten amazing people you can reach out to with a greeting or note card. Sending something as simple as a card is a wonderful way to make someone's week! A Friend Who's Far from FamilyIt’s likely a challenge to hop on a plane to visit family and friends who live out of state. Let them know you’re thinking of them — and schedule a phone or video chat! — with a beautiful PLUSH™ note card. Parents + GrandparentsNothing brightens a parent or grandparent’s day more than getting mail from you or the grandkids! (Other than an unexpected visit, of course). Your note doesn’t have to be long; something simple and sweet will do the trick just fine. Include a funny story or childhood memory for extra-big smiles. Your Spouse or Significant OtherYes! You can totally send a card to someone in your own home. If the past several months have left you both feeling stressed, or even a little distant, a from-the-heart note can go a long way in the healing process.  Elderly Friends + NeighborsChances are, things are still just as hard on your elderly friends and neighbors now as they were when COVID first hit. Many still feel uncomfortable going out in public or having visitors over. With a new cold and flu season on the way, a note from you might just add some warmth to their day. Health Care Workers in Your LifeFor many frontline workers, every day still brings fear and uncertainty. And with anticipated winter case surges, spirits are undoubtedly low. Don’t underestimate the power that a few sincere words can have on someone who continues to give so much. Your CoworkersIf you’re still working from home, reach out to your work friends with a funny story or memory. Hopefully, it won’t be long before you’re gossiping by the water cooler again.  TeachersThe school year has been just as stressful and frustrating for our teachers as it has been for students and parents. (Let’s not forget that many teachers are parents as well). A simple note of empathy and thanks to the teacher in your life will mean more than you know. Your Friends Who Are Still HomeschoolingThere is nothing easy about homeschooling, especially when it’s a decision you were forced into. If you have a friend whose kitchen is still a classroom, reach out. Tell them how proud you are that they’re taking on the challenge of keeping their kids educated. Plus remind them that no matter how tough the struggle may seem, that you know they’re killing it. Friends Who Are New ParentsBeing a new parent is hard enough. However, parenting during a pandemic can be downright terrifying. Chances are there are many parents who feel isolated and alone. And when help does arrive, it isn’t without risk. Your note of love and encouragement could serve as the sweet pick-me-up new parents need to get them through the day. Frontline Workers Who Can't Work from HomeWhile you might be completely over working from home, you probably have a friend who would kill for the peace of mind that distance working can offer. A note of sympathy and encouragement is just the ticket to get them through a tough week, and hopefully bring a smile to their face.  Need More Ideas to Mail Cards?For more reasons to send a greeting card, be sure to check out this post on 5 fun and unexpected occasions to send a card a past client.
You can also peruse our gorgeous line of folded note cards designed for every occasion. These high-quality note cards feature a velvety smooth PLUSH™ finish, (link to plush product post) with quantity discounts available. There are lots of great reasons to send a greeting card to those who matter most in your life. However, sending cards to past clients is often overlooked. Just as you nurture your relationships with friends, family, and neighbors with a special note, you also build your business relationships when you send a card.  This post explores some easy ways you can reconnect with past clients with a personalized note card. Social Media as a Marketing ResourceThese days, real estate agents and other business owners have an invaluable resource at their fingertips: being social media friends with their clients. Not only is it fun to keep up with their lives after the transaction, but you now have a front-row seat to some of their biggest moments and accomplishments.  How can you use this insider’s look to connect and stay top-of-mind? Comments and likes on life event posts are often lost in the crowd. However, a tangible, beautifully designed notecard delivered to their mailbox won’t be forgotten! Reaching back out to your past clients after a sale makes a huge impact. It also goes a long way toward nurturing those relationships. When you take the time to wish someone a happy birthday or congratulations, you further build on those connections. This in turn helps to boost loyalty and can lead to referrals down the road. Top Occasions to Send Cards in the MailWith the help of social media platforms like Facebook, you have an amazing opportunity to connect with past clients. You can use your inside look into their lives to send a card in the mail related to that particular event. Here are the top five special occasions you can take advantage of to send a card to a past client:  BirthdaysOk, this is an easy one, but so simple. Did you know that under your Events tab on Facebook, you can see all your friends’ upcoming birthdays? This means you’ll have plenty of time to get a birthday card signed, sealed, and delivered. Your client will be so blown away that you remembered their special day! Our greeting card service, Minute Mail Gifts, is an affordable way to send a custom greeting card with an amazing gift. Not only is it quick and easy, but this card service also allows you to include photos and a custom message inside for a truly personalized connection. Expecting a New BabyAre you even having a baby if you don’t announce it on social media first? Whether your client is becoming a parent or grandparent for the first time, or the fifth time, a new baby is always cause for celebration — and a card. Celebrate that impending bundle of joy with a custom greeting card. Then be sure to send a follow up gift once the baby is born. Launching a New Business or OrganizationStarting a business, passion project, event, or organization is a huge deal. It’s also one that requires a lot of support from friends and family. Sending a card with a few words of encouragement will go a long way in fueling your client’s dreams and making a lasting impression.  Retiring or Landing a New JobThis new chapter of life can leave anyone feeling a little nervous, scared, and excited. A friendly, encouraging note from you could be just the push they need to feel totally confident. Getting Engaged or MarriedGetting married is a major life event that may require your expert real estate services sooner rather than later. Make sure you’re staying top-of-mind with a beautiful, heartfelt note of congratulations on a new engagement or marriage.  More Reasons Why You Should Send a CardLooking for more ideas to send a card in the mail? Then be sure to explore ten other reasons to send a greeting card to past client or just someone you know! In addition to mailing out physical cards, client gifts are another great way to further relationships. Check out our client holiday gift guide for branded gift ideas to help enhance your existing or past client relationships and gain referrals. For more ways to successfully market your business, as well as information on new product launches and special offers, please subscribe to our newsletter. You can also follow us on Facebook or Instagram.
 When our creative team first introduced this dreamy new finish, we couldn’t keep our hands off. It’s smooth. It’s velvety. It’s fun. It’s the whipped butter of paper coatings. We couldn’t wait to introduce a whole new lineup of products boasting this special coating. So we got to work. On notecards. On business cards. On bookmarks — essentially, a perfect trio of brand-elevating marketing pieces. PLUSH Notecards The way we see it, handwritten notes are essential to forming lasting business relationships. They’re right up there with firm handshakes, coffee dates, and eye-catching business cards. Our colorful lineup of PLUSH Notecards features more than 180 original designs (we had a little bit of fun with this), including options specifically for Keller Williams, RE/MAX, Century 21, and Berkshire Hathaway. Each notecard features one PLUSH side, and one uncoated side for writing. Did we mention envelopes are included, too? Stock up, friends, stock up! PLUSH Business Cards Let’s face it, business cards sometimes get the short end of the swag stick. They can be boring. Uninspired. Just the facts, ma’am. And that’s just not us. We know business cards are your miniature billboard. They’ll work for you when you’re not around — if they’re cool enough to keep around, that is. So next time you need to refill, treat yourself to a PLUSH version! Their one-of-a-kind texture will promote you as a strong business and encourage recipients to keep them close at hand. They’re the perfect punchline or conversation starter at networking events, client meetings, open houses, and more. Currently, our PLUSH lineup includes special designs for Keller Williams, RE/MAX, Century 21, ERA, Long & Foster, Howard Hanna, Berkshire Hathaway, Coldwell Banker, Weichert, EXIT Realty, and a limited number of independent companies. Jumbo PLUSH MagMarks
When it comes to marketing products, our team likes outside-the-box ideas that stick with your clients and prospects daily. Jumbo PLUSH MagMarks is one of those products. It’s a bookmark. It’s a magnet. It’s a tool that reminds users of your business every time they open a book — so when it’s time use your services, they’ll know just where to turn. Our designers created these so thoughtfully, giving you the most bang for your marketing buck. Not only are they fun to feel, but they’re fun to use, too. The strong magnet ensures you’ll never lose your place. The notes space inside adds extra value. We’ve also included a product explanation, so recipients know exactly what it is and how to use it. Our lineup currently features 39 fun, inspirational, and useful designs. You can send out a new one each quarter! |
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