Say hello with a pop-by or referral gift that lasts. December is the perfect time to say "thank you" to clients and others who have made your year a success — but don't let your gesture get lost in the holiday rush. Choose a pop-by gift that will be used and talked about year-round, like our stainless steel soap. These powerful odor-eliminators can be engraved with your contact information, so clients will always know where to reach you. Pro tip: Make your gift truly meaningful by including a small bag of onions and your favorite holiday stuffing recipe. Stay relevant with a social media presence that inspires. The best way to connect with — and gain — followers is to show them you're a real, relatable person. (Psst, that automatic reply you set up isn't helping at all.) Take the time to craft inspiring, helpful and original messages. Ask questions to learn about your audience and keep them engaged. And if you're just sticking to Facebook and Twitter, this might be a great time to try marketing with other platforms, like Pinterest or Periscope. (Check out our ideas for real estate agents on using Periscope.) Periscope, Twitter's first live-stream app, is ideal for showing off a new listing or hosting a Q-and-A session. Stick to a marketing plan that makes sense.
With the new year comes an invaluable opportunity to plan ahead. This month, sit down and develop a strong, fresh marketing plan. Keep in mind that the best strategy will also reflect your business personality. Not sure where to start? Check out our season-by-season suggestions. Reach out with a note that encourages action. It's no secret that a little note can go a long way. So why not include one with your next marketing piece? With our Personalized Inserts, you can quickly and beautifully introduce yourself to clients, let them know you're always there to help and gently ask for referrals. Explore our designs — many of which coordinate with products you're already sending. "Real estate is based on relationships. Stay in touch, stay in touch, do a deal, stay in touch. It's that simple." When our team traveled to Keller Williams Mega Camp last month, we paid close attention to KW's Twitter account, which tweeted the quote above. Yes! We thought. Our products are designed to help agents stay in touch, meaningfully and often. We consider every show we attend an opportunity to listen closely to what real estate agents — our customers — are learning. Then, we make sure our products and services fit those teachings. Here's what you should be using now to stay connected: Tear-Off Magnetic Calendars Clients will be reminded of you every month with our tear-off magnetic calendars. With covers inspired by greeting cards, our calendars are an extra-special way to keep your contact information within clients' reach. Choose your favorite from more than 40 eye-catching covers, including seven shimmering foil covers and eight themed calendars. Fall Sports Schedules Your clients are sports fans! Sports schedules tap into what your clients are already passionate about, so they're always a win-win. Learn more and browse our designs for basketball, golf and hockey. LifeLong Cutlery & Gifts We understand that a closing is just the beginning of your relationship with a client, and nothing builds that bond better than a sincere thank-you gift they'll use every day. With LifeLong Cutlery & Gifts, your information and their last name are beautifully engraved for a treasured kitchen mainstay. You owe it to yourself and your clients to see what makes LifeLong a cut above the rest. How should you stay in touch the rest of the year? We've got solutions for every season. Check out our yearly marketing plan.
It's time for something new, don't you think? With fall just around the corner, we couldn't be more excited to spice things up at LifeLong Cutlery. We think you'll like what we've been cooking up... Introducing the Infinity Collection — In this exciting lineup of cutlery, master artistry combines with sleek innovation for a truly timeless look. Featuring beautiful kitchen essentials like cheese knives, a salad serving set, grilling tools and even pizza tongs, the Infinity Collection is modern, giftable and affordable. Here's a sneak peek... Three-piece Cheese Knife Set Grilling Essentials Set Pizza Tongs, pictured here with our new acacia pizza peel. Love wine? You'll love our new Wine Gift Box, also new to the Infinity Collection. This cherry-tone box will come complete with an engraved, personalized medallion, bottle stopper, pourer, drip stopper and corkscrew.
You know how the saying goes. "All that glitters is gold." Well, we'd like to add to that, and officially proclaim: All that glitters is gold, red and silver.
At least when it comes to our foil calendar covers. With seven gorgeous options, our Elegance Collection is like no other. They shimmer. They shine. They make your business stand out. They're a subtle hint that yes, you've had a good year — and that you appreciate those who made it happen. When we set sail with LifeLong Cutlery in 2014, we were optimistic that our knives would be more than just a product. We hoped the collection would inspire stronger business relationships, culinary creativity and — perhaps most important — more memories with family. After all, the kitchen is the heart of any home. So when our HR and accounting manager Kelly said she was ordering a 13-piece set for her parents' 50th wedding anniversary, we knew we had to share their story. Kelly, our HR and accounting manager, with her parents' heartfelt anniversary gift. "My parents are wonderful, special people," Kelly says. "From the time I was a girl, I remember eating dinners together as a family. My folks had a set of bone-handled steak knives they received as a wedding gift, and we used those knives for many meals over the years. It was the only nice set of steak knives they ever owned." As Jim and Judy's golden anniversary approached, Kelly and her family knew they needed something meaningful. "What do you buy for your parents when they have nearly everything they need?" Kelly says. "I immediately thought about a nice set of cutlery. We decided to buy them a 13-piece set of Lifelong Cutlery. It's practical, because they definitely needed something new after 50 years, and it's a beautiful way to give them something special they'll use every day. They'll be reminded of how important they are to our family each time they use the knives." Kelly and her family took the gift a step further with custom engraving. "We had the cutlery set engraved with a message that celebrates their 50 wonderful years together. They were so excited when they opened the gift, and immediately started using the cutlery. It was the best gift ever!" Jim and Judy with their new 13-piece LifeLong Cutlery set. Like our 20-piece set, this one detaches for convenient transport between the kitchen and the dining table. From Jim: "When Judy and I married in 1965, we received knives as wedding gifts. Some are still in use, although with bent and broken tips. For our 50th wedding anniversary, our kids and grandkids decided that it was time for some new knives. They chose Lifelong Cutlery knives for their exceptional quality. We are pleased that they made that choice and look forward to another 50 years." Shiny new rosewood handles to replace their bone-handled set. A meaningful medallion on the 13-piece set's wood block. A beautiful engraving for a beautiful love. Family dinners just got so much better! Kelly's parents open their gift with a little help from their great-granddaughter.
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