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Real estate pop-bys are great for marketing! A key component to your business strategy, these affordable and practical gifts are a great way to catch up with clients, so you stay on their radar. It also opens the door to request referrals. While traditionally these gifts are given to customers in person, the landscape has changed drastically since the pandemic. Therefore, to safely continue this valuable tradition – but more importantly to save you time – we created pop-by gifts by mail!  Keep reading to discover how you can maximize your marketing efforts with our greeting card service designed for business professionals. It’s a quick and affordable way to mail greeting cards and gifts together – all from the comfort of your home, office, or mobile device. We can’t wait for you to discover how easy it is to incorporate Minute Mail Gifts into your marketing efforts to increase leads and gain referrals. What are Pop-Bys?“Pop-bys” is a phrase coined by real estate coach, Brian Buffini. Small, inexpensive gifts, real estate pop-bys are used to thank customers and remind prospective clients that you’re available to help them buy or sell a home. These client gifts can be serious or playful. However, real estate agents typically give gifts that reflect their personality in some way.  Why are Real Estate Pop-By Gifts Important?REALTOR® pop-by gifts are an effective way to generate referrals and new leads for your business. While a quick and inexpensive solution, these thank you gifts are a powerful tool that leave a lasting impression. Not only does this marketing strategy work, but it also shows your clients how much you value them. In turn your customers feel special. So, it’s an important step toward building important life-long relationships as well as brand loyalty. Further, people love to reciprocate kindness. By sending a small present and personal message, you open the door to ask them to supply a referral in return without seeming pushy. Our mailable greeting cards with gifts are a great way to stand out from the competition. They are also a timely solution to sending gifts on the go! No time to head back to the office? No problem. Schedule a homeversary card the day you close a sale right from your phone. You can include a photo of the listing right in the card and send it with a gift of your choosing!  2-in-1 Greeting Card Service with Gifts: A Modern Take on Realtor® Pop-By GiftsMinute Mail Gifts was created with real estate professionals in mind. A sister company to Magnets USA®, we’ve been helping agents market their business since the 1990s with our quality line of marketing products and materials. An easy 2-in-1 marketing solution, our greeting card service is the BEST choice for mailable pop-bys. We make it easy for REALTORS® and businesses to reconnect while also providing tools to send personalized pop-by gifts quickly and easily. Send cards with a gift anytime from anywhere using any device! Not only can you customize our greeting cards with your personal message to your customers, but you can also add your photos, logo, and contact information. Pick a gift to add to your cards for a modern and efficient way to send pop-bys. It’s always a thrill for buyers to receive a card with a photo of their home on the day it was purchased along with a warm message or greeting. Plus they can also be sent as holiday gifts for clients. Why Minute Mail Gifts Is So Popular Among Real Estate Professionals for Pop-BysWe invested a lot of time, research, and testing to develop the perfect greeting card service for business professionals. Our goal was to create a quick solution for real estate agents that works with your current marketing strategy, but also reduces both time and expenses. Following are some of our customers’ favorite highlights of what they loved most:
In addition, we also offer extra tools to make using our service easier than ever! These include:
 How to Choose the Right Greeting Cards and Gifts for Your Customer BaseOur greeting cards and gifts make memorable pop-bys with fewer steps and less work on your end. So, no matter how busy you are, if you have a minute, then you have time to reach out and nurture those relationships. Here are some tips to keep in mind when choosing your REALTOR® pop-by gifts:
How Often Should You Reconnect with Customers?Big clients require more attention to close the sale. For this reason, I recommend you divide clients into hot leads (who are ready to buy now) and cool leads (who plan to buy or sell down the road.) Then mail out our pop-by greeting cards and gifts to prospects with the most potential once a month, and to other clients once per quarter. We can’t wait for you to get started sending our memorable pop-by gifts to your clients when you need to make personal connections! Visit Minute Mail Gifts now to get started.
If you need fresh ideas to apply to your marketing strategy, then why not try magnets? Marketing magnets are a great way to drive sales and referrals! Not only are our custom business magnets for marketing affordable, but you also pay significantly less for engagement than you would using digital media advertising. Keep reading to discover ways to use promotional magnets for marketing to boost your business. Once you discover how powerful and affordable these products are to your advertising, you’ll wonder how you ever got by without them!  Why Choose Magnets for Marketing?Magnets are often overlooked by small businesses. Generally, this is because you just don’t know how to use magnet marketing to build your brand. However, there are so many great reasons to use this type of marketing as part of your strategy.
 How to Use Magnets in Your Marketing StrategyNow that you know why magnet marketing is a great way to draw attention to your business, let’s discuss how to use magnets as part of your marketing strategy. Our business got its start with magnetic business cards in 1990. Since that time, we’ve grown to employ a full-time labor force to produce and print our growing line of products on site here in the USA. If that’s not proof that magnetic marking works, then just ask our satisfied customers how many leads and referrals they’ve gained over the years using our products! As every industry is different, we created a wide range of customizable magnetic products to help you creatively market your business. Keep your name and contact information in the hands of prospects year-round with these great ideas for ways to use magnets in marketing.  Custom Business CardsRegular business cards are incredibly important to any business. However, it’s not uncommon for them to get lost in the bottom of a purse. Or find that you accidentally tossed someone’s contact info when you cleaned out your wallet last year. This is where our magnetic business cards make a difference. Everyone uses magnets! So, the chance that your custom business card will get stuck to a client’s refrigerator or filing cabinet are high. Whether it’s to hang a photo of a grandchild or to display their son’s artwork, that simple business card ensures your contact information is always handy. So, if there’s an emergency, or your services are needed right away, you’ll be a customer’s first call.  Calendar MagnetsOur calendar magnets are the perfect way to reach customers from all walks of life. After all, who doesn’t use a calendar? Whether you’re a real estate agent or sales professional, our custom business calendars get results! Home to the original magnetic tear-off calendars, these custom marketing products are a top seller across every industry. These work so well, in fact, that customers ask for these year-after-year. Not only do they keep clients engaged, but they also lead to referrals. Custom Magnets for CarsMarket to the masses for an extraordinarily low price when you create and utilize custom magnets for cars. Our unique line of car magnets make it easy to promote your business on the go. Or use these to support your child’s sports team or to advocate for breast cancer awareness! When designing a car magnet to promote your products or services, you should include the following information:
 Refrigerator MagnetsEveryone uses refrigerator magnets! So, these are a fabulous way to reach and retain customers. Our lineup of popular designs provides the perfect backdrop for you to share a simple yet highly effective marketing message. We offer custom fridge magnets for all types of businesses and events. These include:
 Sports SchedulesSports schedules are huge! Magnetic sports schedules, however, are even better! Highly popular among team fans, these tools offer full season schedules for football, hockey, golf, basketball, baseball, racing, and soccer. Choose your sport, then customize the schedules with your favorite pro, college, or high school teams along with your photo, logo, and contact information. Not only will your customers never miss a game, but you’ll also be their first call when your services are needed.  Personalized NotepadsGive clients and prospects you meet a magnetic notepad and you will absolutely get calls for more! Personalized notepads are both inexpensive and practical. They’re also a great way to gain recognition for your brand. Provide customer and potential clients a different notepad each quarter to mix things up and keep your name fresh in clients' minds. Support for Causes or TeamsWhether you’re supporting a cause, such as breast cancer awareness, or your favorite sports team, products that speak to a specific group or consumer base have a tremendous impact. They’re also a great way to rally the people in your community together. Marketing products in this vein are great not just for general promotion but are also perfect for school or community fundraisers. Magnetic MailersNo envelopes are necessary for these marketing tools! Our magnetic mailers are an effective and affordable way to canvas large areas or neighborhoods. Take advantage of our direct mailing service to save on postage and reach leads in nearby areas without knowing names or street addresses!  Household ReferenceEveryone appreciates instant access to the things we use the most. This includes handy reference charts that relate to our lifestyle whether it’s cooking or keeping a home. Therefore, magnets that incorporate useful information in combination with your contact information are a win! Our line of household reference magnets for marketing include options for every industry. Some of the themes include:
Cross PromotionPromotional magnets are also great for cross promotions with other local businesses. Partner with other companies to create a magnetic directory of your services including company name, phone number and website. Each company chips in on the price of the products, then helps to distribute them for a wider reach.  What Should Be on a Business Magnet?As previously mentioned, using business magnets for marketing is a wonderful way to gain brand exposure – without your information getting lost in the shuffle. Not only are they easy to distribute, they’re also functional, durable and offer low-cost advertising per impression. But what information should you include when designing these cards? You should include the same information on a business magnet as you would a traditional business card. However, don’t be afraid to add a fun graphic or design to make your cards colorful and attractive to display. Here are the details you should include on your business cards:
For more tips on how to use magnets for marketing to make a big impact, explore our ideas on how to design a business card here.  Is It Legal to Mail Magnets?Yes, you are allowed to ship magnets in the mail within the United States. However, there are some restrictions for air service. To legally mail magnets, they cannot qualify as a hazardous material. This basically means the magnets you mail shouldn’t have the magnetic field strength to cause deviation of aircraft instruments. (Meaning the field strength must be 5.25 mG or less at 15 feet from the surface of the package.) Per these guidelines, all to the magnetic marketing materials offered through Magnets USA® can be mailed out to customers and prospective clients without restrictions. We are happy to mail out the marketing materials you purchase from us directly to your customer list to save you time and money. However, should you choose to mail these yourself, the USPS sets guidelines for shipment of these materials which can be found here.  How Can I Make Custom Magnets?Here at Magnets USA®, we make it easy to create your own custom magnets for your marketing materials. Our design tools make it a breeze to create magnets with your personalization. So, whether you’re designing business cards or magnetic calendars, your message gets seen. We offer a multitude of opportunities to expand your marketing with branded magnets. Simply choose from one of the hundreds of design options available for any of our magnetic marketing products to get started. Then add your photo, logo, contact information and message using our Build-It software to make it your own. Alternately, you can also create your own magnet designs from start to finish. To create DIY magnets, simply choose one of our custom magnet shapes and sizes, then upload the print-ready image you’d like us to use. Need help customizing magnets for your marketing? Not to worry. We have a professional design team on staff ready to assist you! (Pricing for design services varies depending on complexity and the time needed to complete your request.)  More Ways to Market Your Products or ServiceNow that you know how to use magnet marketing to promote your products or services, be sure to check out these other helpful posts:
For more marketing solutions for your business, as well as information on new product launches and special offers, please subscribe to our newsletter. You can also follow us on Facebook or Instagram. Designing a business card can be a challenge if you don’t know where to start. While we make it easy to create custom business cards using our effortless Build-It software, there are still some important considerations to keep in mind. Whether you’re crafting this important marketing tool from scratch, or using pre-designed elements, this post covers everything you need to know to complete a successful design.  Why Are Business Cards Important?To run a successful business, potential customers need to know how to contact you. While prospects commonly search websites and social media to discover more information about products and services offered, business cards continue to be an important tool when it comes to marketing. Here are some of the reasons why always having business cards on hand is an important part of your marketing strategy:
 What Details Should Be on a Business Card?Business cards are a simple, yet effective way to gain brand exposure and share your contact information. Not only are they easy to distribute, they’re also something of a necessity. But what information should you include when designing these cards? You should always include your branding and contact information on the cards you create. However, don’t be afraid to add a fun graphic or image to make your cards eye-catching. Here are the details you should definitely incorporate when planning your business card design:
What Should You Not Put on a Business Card?While we know what information we need to include on business cards, there are a few things that you should also take care to omit. These include:
 Things to Consider When You Design a Business CardThere are several things to take into account when you design a business card. Here are some key points to consider when designing cards that represent your business:
 Tips for Creating a Business Card DesignOnce you’ve determined the fonts, colors and other key elements that best represent your branding, here are some additional tips to help you design a successful business card:
Ways to Upgrade Your Business CardsIn order to really stand out from the crowd and remain competitive, there are several business card upgrades you can make. Here are the options we offer when you design your cards using our service.  Magnetic Business CardsIt’s not uncommon for traditional business cards to get lost in the bottom of a purse. Or find that you accidentally tossed someone’s contact info when you cleaned out your wallet last year. This is where magnetic business cards make a difference. Most of use magnets on a regular basis. Whether it’s to hang a photo of a grandchild or to display your son’s artwork. By turning your business cards into magnets, you offer a functional tool that not only increases exposure, but also ensures your contact information is always handy. If you already have business cards on hand, you can easily upgrade them with a magnet by purchasing adhesive magnets. These magnets are the same size and shape of standard cards. Simply remove the backing and apply your business card to the adhesive. Plastic Business CardsUsing plastic, rather than paper, to create your cards is another great design option. Our plastic business cards are durable, tear-proof and waterproof. Personalize this upgrade with your custom design and contact information to make a bold statement. Then use the writable surface on the reverse side to make notes, relay a custom message, or include a one-time coupon code offer. Plush™ Paper FinishHave you ever touched something so soft and divine that you actually found it comforting? This is exactly how I feel about our Plush™ paper finish! This unique paper finish is like that first taste of ice cream on a hot summer day. It’s smooth and velvety. But, more importantly, it’s also addictive and fun! If texture is an important part of your business card design, then this finish should top your list. Our Plush™ business cards feel soft, like suede, and are as luxurious as satin. So, they make a bold statement for a solid and polished first impression.  Get Creative with ShapesJust because business cards are traditionally a rectangle doesn’t mean you can’t deviate from the norm. For real estate agents and other industries related to home and housing, we offer house-shaped business cards. Or try one of our attractive fancy, wave, tooth-shaped, or square-shaped cards. You can even print your information vertically rather than horizontally on our traditionally shaped card designs. Or opt for sleek round corners. Be sure to check out our website to view the full range of shapes and designs we have to offer. Take Advantage of Both SidesTrying to shove as much information as possible onto your business cards can lead to a poor design. Too much information in a small space can feel cluttered. Where do you focus? What’s important? If you need more room to get your message across, then take advantage of the space on BOTH sides of the card with our double-sided business cards. We love using one side for just a photo, QR code or logo. While the opposite side contains pertinent information customers need to get in touch.  Use Other ProductsThe thing about business cards is that they don’t necessarily have to be plain, card stock products that fit inside your wallet. To fill your need to reach customers in new and exciting ways, we created two spin-off bookmark products – MagMarks™ and BusinessMarks™. These products serve the same purpose as business cards; however, they are also dual use. As they serve a purpose for the customer, they have greater impact than traditional options. MagMarks™ are a two-in-one writable magnetic bookmark and business card. This keepsake bookmark makes a useful gift that clients love. They feature fun designs on the outside, and your business message or information on the inside. Our BusinessMarks™ are an alternative option to our magnetic bookmarks. These don’t have a magnet, but rather are more like traditional bookmarks. The front of these marketing tools display fun graphics, a message, a quote or your real estate logo. Whereas the back contains the same information you’d include on a traditional business card. Both of these quality marketing materials are also sold in a jumbo size for greater impact.  Add Tools to Build ReferralsIf your business relies on referrals, then consider adding referral builder envelopes to your purchase. They make it easy for friends and past clients to tell others about your business. By keeping your cards together and clean, your business shines. In addition, using envelopes for your business cards adds a level of class to your referral marketing.  How to Distribute Business CardsOnce you design and print your business cards, you’ll need to distribute them to customers and prospects. Here are some easy ways to get your information into the hands of clients:
For more ways to market your business, as well as information on new product launches and special offers, please subscribe to our newsletter. You can also follow us on Facebook or Instagram. Promotional calendars are an affordable and effective, year-round marketing tool for your business. Learn why custom calendars work. Plus, discover ways to use them to retain current customers, gain new clients and generate leads and referrals.  Why are Calendars an Effective Marketing Tool? With the digital age constantly bringing new challenges and innovations, you may be wondering if physical products are still a good way to advertise your business. Are calendars really an effective marketing tool? The short answer is yes. In fact, marketing with calendars has the potential to be both more productive and cost-effective than advertising through email or digital ads. Here are the top reasons you should consider marketing with custom promotional calendars: Calendars get year-round visibility. After all, practically everyone uses a calendar to keep up with important dates and appointments. Including your logo and contact information on a business calendar increases brand awareness and ensures prospects always know how to get in touch. They are an affordable form of advertising. When compared to pay-per-click campaigns on social media and through search engines, you pay a significantly less for engagement; pennies compared to dollars. It makes it easy to reach your target audience. Some forms of advertising can feel like a long shot. Ad placements in print media reach a lot of people, but not necessarily those with whom you want to connect. However, getting your branded merchandise directly in the hands of your current customer base helps you retain their business, so you’re always their first call.  Ways to Use Business Promotional Calendars for MarketingYou should focus your marketing campaign on three types of people: customers, prospects, and business associates. Here are some ways to use promotional calendars to target those groups: Use GiftNotes™ to offer a personalized message to customers. You can also include a coupon code or other offer for your products or services on these cards. We can then send these custom inserts with your calendars as part of your marketing campaign to help you track conversions. Or you can hand them out yourself! Keep the calendars out of sight. This allows you to offer them as a thank you gift, thereby giving them more impact. Devise a yearly calendar exchange whereby customers bring in last year’s calendar to receive a new one. You can also include additional incentives upon pickup to further push your goals. Offer additional calendars to clients to share with friends, family, and neighbors. This is an easy way to increase distribution without taking on additional work. Display your calendars in places they’ll be seen. Getting permission to hang them in high traffic areas like coffee shops and waiting rooms makes these tools more likely to be noticed thereby increasing brand recognition. Distribute them at trade shows. Even if your shows don’t fall toward the end of the year, you can still score with our mid-year or quarterly calendars. Donate any leftover calendars to those in need. Nursing and senior homes always appreciate a useful gift. Gift your promotional business calendars with a personalized pen. Adding a pen or magnetic notepad creates a complete gift that’s perfect for generating leads at open houses. Or use them to make swag bag favors for events or trade shows. The academic market is another great way to reach potential clients. So don’t be afraid to target schools and related services. People in this field are regularly in need of calendars for planning. Therefore, you know you’ll stay at the top of their minds.  What are the Different Types of Promotional Calendars?At Magnets USA® we offer a wide selection of promotional calendars for your business. These include the following:
All our calendars come with optional upgrades as well as bulk quantity discounts. Of these, our magnetic tear-off calendars are the most in demand.  Why Magnetic Tear-Off Calendars are So PopularOur magnetic tear-off calendars are our most popular calendar style among our own customers. Here are some of the reasons why we recommend this product so highly: You can customize our tear-off calendars with your complete information – including your photo, logo, and contact details. So, it doubles as a business card, but better. They are an economical way to market your products or services. We combine quality and affordability so you can be certain you are getting the best product for the money while impressing clients in the process. The magnetic back on our branded calendars increase engagement. Customers are very likely to display these gifts where they’ll be seen every day – the refrigerator, a filing cabinet, or a locker. So, they quickly build brand awareness and provide your information at their fingertips. While many people associate our calendars with real estate marketing, they also work for most other industries as well. Whether you’re a manufacturer, contractor, grocer or in hospitality, these products are a must for any marketing strategy. All our calendar magnets are made in the USA. From production to printing, we handle your order from start to finish in-house with a 100% quality guarantee. You can personalize your message further with our exclusive business building GiftNote™. These lightweight, greeting style notes are a great way to introduce yourself and connect with prospective clients. We offer a peel and stick option for our magnetic toppers. This budget-friendly variation helps you save even more by allowing you to attach your business card to the top yourself. So, it’s perfect if you’re just starting out. We don’t just print your custom calendars and call it quits. Here at Magnets USA® we also offer full mailing services to save you time and reduce expenses. You can learn more about our promotional tear-off calendars here (link back to tear off calendar post) along with testimonials about our products. Where Can I Buy Custom Promotional Calendars?If you are looking for American made promotional calendars for your business promotions, then Magnets USA® is the best choice for your purchase. We are home to the ORIGINAL magnetic tear-off calendar and have been helping REALTORS®, mortgage agents, healthcare providers, sales professionals, and other related industries with their marketing since 1990.
Learn how to incorporate tear off calendars into your marketing strategy for affordable year-round marketing. Whether you need to marketing ideas for real estate or another consumer or service-based industry, magnetic tear off calendars are an easy way to create relationships that produce results. Connect with your clients, generate leads, and gain referrals with this top marketing solution that’s designed to fit your budget!  Why Choose Tear-Off Calendars for Marketing?Promotional calendars are a highly effective tool in marketing. As they provide year-long visibility for your brand, they are one of the BEST ways to spend your advertising dollars. When compared to cost per click on ad campaigns and other forms of digital advertising, you get a full year’s worth of ads for an incredibly low investment. Here are some of the top reasons to choose tear-off calendars for your next marketing campaign:
What Makes Our Magnetic Tear Off Calendars the Best Choice?Obviously, there are lots of ways to market to your clientele and generate leads. However, you may be wondering, what exactly makes our calendars such a great option? Here are the top reasons why Magnets USA® is the best choice for your calendar marketing:
Jumbo Tear Off CalendarsOur jumbo tear off calendars are more popular than ever! Make a larger impact and stand out from the competition with this amazing upgrade. Produced and printed right here in the USA, the same as our other magnetic calendar products, our jumbo versions can be mailed for 2 oz. postage. Or let us send them directly to your customer list for less to save you both time and money! In addition to the same features as our standard size tear off calendars, here are some of the other amazing highlights our jumbo calendar pads offer:
 When Is the Best Time to Order? Planning ahead is crucial for making that first of the year impact. So, when is the best time to order? Our promotional tear-off calendars are popular throughout the year. We even have some clients that gift them after the New Year. However, we typically find that mailing out your calendars so they are received between the week after Thanksgiving and just before Christmas has the biggest effect. Early delivery also gives you a chance to connect with potential clients before anyone else has the opportunity. To ensure timely in-house production of your marketing materials, and to account for unpredictable mail delivery, we recommend that you place your order with us by the end of October for the best customer experience. Did you miss your marketing deadline to send out a full year calendar? No problem! We also offer mid-year calendars so you can still come out ahead! How Else Can I Use Calendars for Marketing?While direct mail is a great way to get our tear off calendar magnets into the hands of customers, it’s not always an option when trying to reach prospective clients for whom you don’t have contact information. If you’re looking to advertise your services in person, then here are some great ideas for distribution:
 What Our Customers Are SayingStill not sure about ordering? Here’s just a small sample of some of the positive feedback we’ve received on using promotional calendars as a marketing tool:
As always, if you have questions, we are ready to assist you! You can order our marketing calendars online or give us a call at (800) 869-7562.
For more tips and products to keep you at the top of your marketing game, as well as ideas on how to market yourself as a REALTOR®, make sure you subscribe to our newsletter. You can also follow us on Facebook or Instagram. |
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