Highlight your commitment to raising breast cancer awareness with our promotional pink ribbon merchandise. These items make a great addition to your regular marketing materials to help generate leads and gain referrals.
The Fight to Find a Cure
Many of us know someone personally who has been affected by breast cancer. As the second leading cause of cancer deaths in women, the fight against breast cancer is a movement we can all get behind.
Ensuring women get annual health screenings is an important step for early detection. Give your clients a gentle reminder to schedule their yearly mammogram, and help spread awareness, with our line of pink ribbon themed products.
Our pink hope ribbon line of merchandise is a creative way to emphasize your stance, while also promoting your business. Use these marketing materials for promotional mailers, real estate open houses, networking gifts, community events, and swag bag favors.
What month is breast cancer awareness?
October is breast cancer awareness month. This yearly campaign begins on the first day of October and extends through the end of the month.
Don’t miss out on this great opportunity to spread awareness as part of your seasonal marketing campaigns!
Breast Cancer Awareness Merchandise + Products
Magnets USA® is a great place to buy merchandise for your October campaigns. We make it easy to promote breast cancer awareness while also marketing your business! In addition to relaying a positive message of hope, most of our products can also be customized with your business logo and contact information. So, clients and leads can easily stay in touch.
Following are some of the great ideas for custom breast cancer awareness items that you can buy from our family-owned business.
Pink Breast Cancer Ribbon Bottle Opener
This personalized fridge magnet bottle opener is a great way to bring awareness and show support for breast cancer survivors. Hand out these stainless-steel bottle openers in October to remind customers of the importance you place on women’s health.
Business Card Bookmarks
These business card bookmarks are a handy and economical marketing gift. Our conversation starting BusinessMarks™ feature seven inspirational breast cancer awareness designs. Simply add your marketing message and contact information to the backside to distribute at local events.
Pink Ribbon Kitchen Scrapers
Our kitchen super scrapers are a favorite client gift among women. Decorated with a pink ribbon and awareness verbiage, our original kitchen scrapers have vibrant, full color printing and are designed to handle the toughest residue. While our XL super scrapers also remove ice from windshields, clean cast iron and tackle other tough jobs in the kitchen.
Hope Ribbon Plush MagMarks™
These magnetic bookmarks are an undeniably useful tool for readers. Another custom product, these writable bookmarks serve as a unique way to promote your cause or services.
Find the Cure Car Magnet
Show your support to find a cure with these beautiful, die-cut pink ribbon car magnets. Created with bold, full-color printing, a laminated finish and an 18-month colorfast warranty, these magnets are a great way for you and your clients get behind this important cause.
Breast Cancer Awareness Magnetic Calendars
Relay your hope for a cure with our line of year-at-a-glance calendar magnets. Featuring a yearly calendar view along with a pink ribbon in a variety of designs, these products are easy to personalize with your photo, logo, and contact details.
Hope Ribbon GiftNotes™
Upgrade any of these amazing marketing materials with a breast cancer awareness gift note. Our custom GiftNotes™ are easy to personalize. Include a personal message in a hand-written font of your choice along with your name and photo to create the perfect accompaniment for your client gifts.
We hope these tools give you everything you need to launch a successful promotional campaign. However, should you need additional assistance, you can discover more ways to market your business here.
Also be sure to check out our client gift guide for the upcoming holiday season. You’ll find lots of great ideas for branded gifts to help build relationships and generate referrals.
You can also subscribe to our newsletter as well as follow us on Facebook or Instagram.
Real estate marketing isn’t about marketing as much as possible. Rather, it’s about marketing more effectively to generate the results you want. This post covers easy ways to market yourself as a REALTOR® with a comprehensive list of real estate marketing ideas and strategies proven to work.
Easy and Effective Real Estate Marketing Ideas
Most home buyers are looking for a home that’s the perfect fit for their family or lifestyle. Therefore, it’s important that real estate agents show clients they are great at matching prospective clients with their dream home.
The following real estate marketing ideas for agents will assist you in laying a solid foundation for success. Not only will these strategies help you market your business, but they will also aid you in establishing credibility and relationships with customers.
Create a Business Website
Now more than ever it’s important to have a website for your brand. As real estate agents, your real estate website is a home base for your business and contact information. In addition to providing details on how to get in touch, your business website also provides a space to:
Develop Video Content
One of my favorite modern ideas for real estate marketing involves video. This form of marketing is especially appealing to the Instagram and TikTok generation. However, it is also helpful for older clients who may have mobility issues or health concerns about in person meetings or walkthroughs. Or, if children are assisting parents with the process of finding a multi-generational home.
Producing videos is incredibly easy and affordable thanks to today’s smartphones. There are lots of great photo and video-editing apps available for both mobile phones and desktop computers. Apps such as Canva provide simple editing tools that allow you to create professional looking videos by simply dragging and dropping video clips and images into place. There are even tools for adding text and music for a polished presentation.
Video marketing is also more effective than other types of media. Not only are video messages 40% more likely to be opened, but they are also three times as likely to garner a response.
You can use videos to:
Build an Email List
Unlike social media marketing, where you are dependent on the platform algorithms that determine engagement, direct email marketing is a great way to connect directly with potential leads and clients. But what should you write about? Here are some ideas for creating emails that help you connect with real estate customers, keep them informed and build relationships that drive conversations:
Utilize Social Media
Much like a personalized email list for your real estate business, social media is another easy way to stay in touch and connect with your target market.
It’s important to stay active on platforms such as Facebook and Instagram to build meaningful connections that later convert into business opportunities. Therefore, don’t be afraid to share more intimate details about your life to increase engagement.
All the top REALTORS® I’ve considered through my own searches strive to make a personal connection with me online. I get to see photo highlights from their vacation, prize garden crops, unique meals, and even pictures of their kids on the first day of school.
If you need real estate social media post ideas, here are some ideas of things you can share on social media to help boost your real estate marketing:
Make a Local Business Page on Google
Google serves as a phonebook for the new generations. While most of us no longer use the local white or yellow pages to find companies, we are no strangers to google search.
Therefore, building a local business page is a quick way to be discovered. While soliciting reviews helps lend credibility to your profile and springboard your real estate marketing efforts without investing any additional funds.
You can visit google.com/business to create an account.
Create a Profile on Zillow
Zillow has grown to become a primary resource for market research when customers want to buy or sell a home. Therefore, like Google, it’s imperative to create a Zillow profile.
Not only is it free to create, but Zillow also gives real estate professionals top placement as the listing agent for all your active listings. You can also ask for customer reviews to help increase traffic and build a successful profile for generating new leads.
Send Custom Mailers and Personalized Note Cards
Despite the growth of the digital age, direct mail isn’t dead. In fact, direct mail yields a higher response rate from customers than online ads and email.
There are several reasons why direct mail still works for real estate marketing:
Here at Magnets USA®, we make it easy to incorporate direct mail into your marketing plan. We offer direct mail real estate marketing materials such as small custom client gifts, self-mailers and personalized note cards to help further establish and secure business relationships.
Likewise, our custom gift notes are also a useful solution for direct mail marketing. These essential business builders ensure you connect with leads on a personal level when sending out a thank you or a prospective client gift. Start with our pre-written content, then personalize it as much as you like to target your unique customer base.
In addition to thank you notes, some other ideas for marketing by mail include sending out postcards highlighting homes just listed or just sold or with helpful home maintenance tips. You can also mail out inspirational contact cards or magnetic mailers with sports schedules or calendars.
Make sure prospective clients can easily find you by listing your website, phone number and email on all real estate promotional materials.
Hand Out Promotional Gifts
Promotional gifts are key to any real estate marketing strategy – especially when it comes to referrals. Some of the top promotional gift ideas for real estate agents include:
Create a Buzz
Keeping up with the Jones’ is more than just a saying. The reality is that most people want what they can’t have. You can create a buzz around a listing by making it seem more exclusive than it really is.
Price a home slightly under market value to expose the property to a larger number of clients to create hype and start a bidding war
Limit showings to a single open house to get as many eyes as possible within one time frame
Create a deadline to receive offers so buyers come prepared and have a sense of urgency to act now
Events are another great way to reach clients. Social gatherings not only get people interested, but they also help to create a buzz around a home. Stage a home for more than an open house with food, drinks, raffles, and live entertainment to really get folks excited about buying.
You can advertise your event free though social media channels such as Facebook events or Instagram. By placing significant value on an open house and making into an event, you are setting the stage for a successful showing with plenty of buzz around your value as a real estate agent.
Client appreciation events are another great networking opportunity to gain referrals. You can easily strengthen “top of mind presence” by hosting events for past clients in addition to lenders, inspectors, title officers and home warranty reps all in the same setting. I recommend piggybacking off a community event for greater impact, while offering free food and real estate marketing materials that clients will use every day.
Other worthwhile event ideas for real estate marketing include first-time home buyer workshops, seminars on renting versus buying, and community volunteer opportunities in which you can become a sponsoring partner.
Network with Local Businesses
Team up with other local businesses to help build referrals and generate new leads through networking. Profile local artists or coffee shops, florists or downtown businesses in your emails or social media in exchange for their help sharing your custom real estate marketing materials.
You can also include coupons to their business or other promotional materials at open houses. Or use them as additional swag bag favors at events. You can also include them as part of a gift basket filled with REALTOR® client gifts. Or connect with other businesses for raffle donations for a cross-promotional giveaway campaign.
Additionally, you can also co-market with other professionals related to your industry such as home warranty companies, financial lenders, or home inspectors. This can help to exponentially increase your exposure.
Ask for Referrals
Another great way to build your business as a real estate professional is to ask for referrals. While it’s easy to obtain leads via word of mouth from friends and family, you can easily expand these opportunities by networking with people you interact with on a regular basis.
Whether it’s opening dialogue with your local barista or the teachers at your child’s daycare, asking general questions about family, jobs, and dreams is an easy lead into home buying and ownership.
Networking gifts that remind clients that you love referrals are another great marketing tool. They can easily be customized with your contact information; and unlike business cards, these items are used on a regular basis.
Build a Blog
Building a blog is great for content marketing. It’s also an easy way to expand on information you share through emails or social media.
There are, however, a number of ins and outs to blogging. Not only do you need strong writing skills, but it also helps immensely to be knowledgeable in search engine information and have a strong social media profile. Consistency is also key.
While blogs can and do generate leads, it does require some dedication. Without consistent, quality material, you won’t get much traction with a blog. For this reason, they can be time consuming. Therefore, this route isn’t for everyone.
However, if your budget allows, you can hire a real estate VA (virtual assistant) who has the expertise to create results. Outsourcing blog content is commonplace and a great way to save time and forego mistakes when getting started. A typical real estate VA can collaborate with you on ideas for articles, research and write the posts, as well as make certain your content is optimized for search engine rankings.
Retarget Potential Real Estate Clients
Both buying and selling a house are huge decisions for consumers. Most people deliberate purchasing real estate over the course of several months to years. Therefore, reminding potential customers you are here for them is a great way to finally snag clients once they’re ready to make the leap.
Retargeting prospects you’ve contacted prior is another great marketing strategy. You can easily reconnect with clients through your website, social media, and custom mailers. However, targeted emails and Facebook ads are also highly effective at reaching interested customers.
Gain Referrals through REALTOR® Closing Gifts
Closing gifts are common among real estate agents as well as a highly recommended business strategy. REALTOR® closing gifts let customers know you are grateful for the opportunity to work with them. However, they can also help you gain referrals down the road.
In general, you don’t want to spend too little on a closing gift. This makes the gift feel like an afterthought. However, you also want to keep the gift appropriate for the situation. As a good rule of thumb, closing gifts should cost around $50-$100.
In order assist you in selecting quality client gifts, we created LifeLong Gifts™.
All the merchandise offered through LifeLong Gifts™ are heirloom worthy products. They are designed for practical use with a nod to unique, customizable designs that you and your customers will love. They’re a great way to not only show your appreciation, but also to be remembered!
Choose from a wide array of memorable real estate client gift ideas including:
Also be sure to check out holiday client gift guide for more great ideas!
Other Considerations for Real Estate Marketing
When you’re primarily in business for yourself, it can be challenging to pull everything off by yourself. While it may cost you less up front to handle all the aspects of real estate marketing yourself, it could also hurt you in the long run.
Listings that don’t entice customers or poorly photographed spaces won’t just fail to gain momentum; they can also turn prospective clients off. Therefore, consider outsourcing work for which you aren’t qualified. This may include hiring a writer, photographer, or a videographer to guarantee professional results that put you ahead of the competition.
Homes that are professionally photographed sell 32% faster than those that aren’t. Often, buyers also pay 10-20% more for these properties. Thus, proving that presentation is key to a successful listing.
We hope that you find these real estate marketing ideas helpful as you plan your promotional strategy for success. For more great ideas to help you stay at the top of your marketing game, as well as information on new product launches and special offers, please subscribe to our newsletter. You can also follow us on Facebook or Instagram.
Learn how to invest in your brand and market yourself as a REALTOR®. Our recommendations for promotional tools and client gifts will help you succeed in your industry. Turn prospects into home buyers, and gain referrals through existing clients, with these helpful marketing strategies and tips.
Marketing Yourself as a Real Estate Agent
As a real estate professional, promotion can be the most difficult marketing strategy to tackle. As the product you offer is constantly changing, it poses a challenge that other industries don’t often encounter.
Therefore, to help you compete with a regularly changing market, we’ve pulled together a mix of the top promotional tools and client gifts for real estate agents. These innovative products will help you gain traction with your marketing goals. They’re also a great way to help you gain new referrals through word-of-mouth.
Custom Promotional Marketing Products
According to research, about 73% of buyers research only ONE real estate agent before embarking on their search for a new home. This means that your first impression is one of your most valuable resources. It also highlights the importance of gaining referrals and being the first REALTOR® to make contact with potential clients.
That’s why, here at Magnets USA®, we offer a full line of custom promotional products to help you engage with potential home buyers and sellers. We’ve been in business for over 30 years helping real estate agents get a leg up on the competition.
Therefore, we offer a wide range of custom promotional products to assist you in your goals for success. Our personalized products are an easy way to make sure your name is remembered first and foremost when buyers and sellers begin their search for an agent.
Our branded swag is a great way to ensure your prospects keep your services in mind. After all, everyone loves free products! Even better, our custom real estate marketing materials are produced and printed right here in the USA.
Following are the top promotional tools for agents that we offer for swag bags, open houses, networking groups and other business building opportunities:
Our magnetic calendars are THE most popular product you can use to market yourself as a REALTOR®. Home to the original tear-off magnetic calendars, we offer six variations of our custom calendars to help drive your long-term marketing goals.
Impress potential or existing clients with one of the following calendar styles:
Communities are often built around the love for sports. Whether it’s football or soccer, sports fans are 100% loyal and dedicated to their team. Cheer on your area’s favorite players and build important connections with our custom magnetic sports schedules.
Our sports schedules are easily personalized with your complete contact information to help you market yourself as a team player in the real estate community. Magnetic schedules are available for the following sports:
Stationery + Pens
Correspondence is a necessity for modern life. But that doesn’t mean it has to be digital. Emails are easily overlooked amidst crowed inboxes. Personalized stationery, on the other hand, offers an opportunity to connect in a traditional manner.
Clients are often more receptive to physical communication. Letters and cards are more likely to be read than emails. While products like pens and bookmarks are staples to everyday life.
To assist you in this aspect, we offer the following products to help you stay in touch and market your real estate business:
Everyone needs notepads! Whether it’s for a to do list, groceries, or reminders, our magnetic notepads fill a need and keep your information at potential clients’ fingertips!
A practical and inexpensive REALTOR® marketing tool, these magnetic refrigerator notepads are a smart, promotional solution for open houses, swag bag favors, and other networking events. Offer a new notepad design every quarter to mix things up. This helps to keep your name at the forefront of people’s minds when they’re ready to buy or sell their home.
Let’s be honest. There are few individuals who don’t have a magnet of some kind on their refrigerator. We use refrigerator magnets as an integral part of daily life to keep track of notes, display artwork or photos, and for important references.
When you design custom magnets with your real estate agent information, you not only help customers better organize their life, but you also ensure your details aren’t lost or forgotten.
Whether you make your own DIY magnets with Magnets USA®, or customize one of our professional designs, our creative options make it easy to find the perfect fit for your clientele. In addition to custom refrigerator magnets we offer, you’ll also love these other magnet styles:
REALTOR® Client Gifts and Ideas for Gaining Referrals
41% of sellers use an agent referred by a friend or family when looking for a real estate professional. Therefore, something as simple as a client gift ensures your name makes it way to other people’s ears.
In addition to our line of real estate marketing materials, Magnets USA® also offers a fantastic line of REALTOR® closing gifts and real estate client gifts.
Whether you need unique gifts for pop-bys, referrals or something special to thank clients for their business, these client gift ideas are a smart way to show customer appreciation and nail down future referrals.
We offer the following product lines to help you take your real estate marketing to the next level:
You can also upgrade your client gift experience with one of our quality, LifeLong Gifts™.
With the right advertising strategy and tools, it’s easier than you think to market yourself as a REALTOR®. We’re positive you’ll find the right fit for your business with our custom line of magnetic promotional products. To stay in the know and receive information on new product launches, special offers and other real estate marketing tips, please subscribe to our newsletter. You can also follow us on Facebook or Instagram.
With baseball season just around the corner, now is the time to slide into home with our most innovative Baseball Schedule lineup ever!
Our graphics team has upped the ante this year, bringing to life new features and designs that you and your clients will love.
Here’s what’s new:
After another battle between the titans in the SEC and ACC, the college football season has come to an end.
If you're like me, though, you'll still go on for months about that no-call that was an obvious past interference, or maybe you're an Army fan who will still brag to your civilian friends about the 70-point beatdown they dished out.
But wherever your loyalties lie, we all share one common enemy (no, not the SEC): the off-season.
To get you through, I’ve put together a list of eight things you can do this off-season to keep you busy until tailgates begin again.
1. Keep an eye on the incoming recruiting class.
Check out the ESPN Top 300 incoming class. Congrats, Oregon! If you're a Virginia Tech fan like me, at least we got #199. And remember, National Signing Day is Feb. 6.
2. Stock up on discounted memorabilia.
All of your favorite team's merchandise will soon be discounted as retailers rush to get rid of inventory. So snag those jerseys and caps for next season!
3. Prep for the Big Game and pro playoffs.
Even if you don't follow pro football, everyone loves an excuse to barbecue and forget about work. So find an NFL-loving friend and tag along.
None of your friends’ teams made the playoffs? There are two teams you can join: The Patriots, or the Anyone-But-The-Patriots. The Big Game is Feb. 2, so start learning some fun facts about Drew Brees, Tyreke Hill, or how to say Bill Belichick five times fast.
4. Go crazy for March Madness.
Ah, the season for frantically filling out brackets and searching “Warren Buffet 1 billion dollar prize.” Here’s a word from the wise: Grab a second or third monitor now, so no one questions you in March when you have you have your email up on one screen, a spreadsheet on another, and a muted game of Zion Williamson windmill-dunking a breakaway on the third.
5. Follow spring games.
Did they move the redshirt QB to WR? Who's getting benched? Is our first team red or white? All questions that are ... sort of answered.
6. Rudy! Rudy! Rudy!
Whether you’re a Fighting Irish fan or not, you’re not a real college football fan if you don't love a Cinderella story. Relive the players throwing their jerseys on Dan Devine’s desk. I’m tearing up just thinking about that sack...
When you’ve already rummaged through nostalgic bowl games and have memorized every line from "Friday Night Lights" (no shame), know this: “Last Chance U” was renewed for a fourth season and comes out in July.
8. Get hyped for next season.
Off-season is a time of overzealous optimism, so don’t miss you chance to say things like, "Next year is our year for sure!” or "The Hokies will win the ACC, easy!" Anything is possible ... in theory.
Guest blogger Khal Clary is a lifelong Virginia Tech football fan and a part-time business school student. He has worked at Magnets USA for three years and counting, learning the ins-and-outs of various departments.