Thinking of You Cards: What to Write and Reasons to Send Them

12/1/2021

Send out thinking of you cards as a strategic way to grow your real estate business, build solid relationships, and gain referrals.

Sending cards to clients is an important aspect of real estate marketing. As REALTORS® depend on relationships to grow their business, something as simple as a thinking of you card can make a big difference toward gaining customer trust and loyalty.

Greeting cards are meaningful way to let someone know that you have them on your mind. They say, “you matter.” Agents should send out cards on regular basis as part of a both habit and a business strategy to remind customers of their importance.

Keep reading to discover why agents should take the time to send a card. Plus, get ideas for messages you can include inside thinking of you cards in addition to the best place to buy your personalized, handwritten cards to save both time and money.

Do Real Estate Agents Send Thinking of You Cards?

Lots of real estate agents send out cards to their prospective and existing client base. While there are many reasons to send out cards for your business, we were curious what types of greeting cards our customers mailed out the most.

Therefore, we surveyed the real estate agents who use our products and services for their real estate marketing about when they send greeting cards most often. The results showed that our customers are primarily sending out thinking of you cards as part of their real estate advertising strategy.

Why Do REALTORS® Send Greeting Cards?

REALTORS® send out real estate note cards to nurture business relationships with past clients in order to generate new leads. They also send greeting cards as a personalized way to reach new prospects.

Personalized cards can be use as business advertisements for services or to simply stay top-of-mind.

Here are some of the primary reasons that REALTORS® send handwritten greeting and note cards:

To welcome a new client or let someone know it was nice meeting them
To wish a client happy birthday
As thank you cards for referrals
To wish homebuyers a happy closing day or after a sale
As real estate thank you notes
To send REALTOR® Christmas cards
For happy home anniversary wishes
Just to say thinking of you as a reminder of your services
For other special occasions such as anniversaries or graduations
To announce new listings or house that just sold
As open house invitations

Regardless of why agents mail cards, the important piece of this puzzle is that they increase customer retention. When REALTORS® retain at least 5% of their existing client base, they can increase profits by 25% to 95%.

They also have an impact on word-of-mouth marketing and referrals. Referral marketing has been shown to improve results by as much as 54%. So, if you have no better reason to send out a card than “just because,” then a thinking of you card is the perfect addition to your marketing strategy.

Beyond that, thinking of you cards are an easy and meaningful way to connect and reengage with existing and past clients. They help you sell not only your services, but also forge the relationships you want to retain those clients for a lifetime.

What Are Thinking of You Cards For?

Whether or not you’re a business or real estate professional, greeting cards have a place in everyday life. People mail out thinking of you cards for the sentiment — to let someone know that they are important and matter.

This simple act of kindness lets a person know that they are on your mind, whether it’s to offer warm wishes or express sympathy after a loss.

Here are some of the reasons to send greeting cards:

To let someone know you hope they are recovering well after an illness.
Simply to remind a person that they are an important part of your life.
To bring joy to someone’s day.
As encouragement for a situation a person may be going through.
In order to reconnect with someone you’ve lost touch with.
To let a person know that you miss them.
As a reminder that no matter how much time passes, you’re still there for someone.
For motivation.
To let someone know you hope to see them soon.

Messages for Thinking of You Cards

Whether you’re reaching out to someone you haven’t spoken with in a while or simply want to say hello, a thinking of you card is a meaningful way to reconnect. But what do you say in thinking of you cards?

If you need ideas for thinking of you greeting card messages, here are some sentiments and ideas for what to stay instead of thinking of you.

Personal Messages

Here are some sentiments for thinking of you cards for people you know well:

Things have been tough with all the changes happening in today’s world. Even though it’s been while, I wanted to reach out and let you know I’ve been thinking about you!
I’m so sorry to hear that you’ve been struggling lately. So, I just wanted to drop you a line and let you know that you’re in my thoughts and I’m here if you need anything.
You’ve been on my mind a lot lately! Here’s a little note to just say hello and send some positive vibes your way.
Just sending a quick note to let you know you’ve been in my thoughts. I hope you have a wonderful day!
I thought you could use a hug. So, here’s a little card and gift to get you through your rough patch until I can be there in person.
It’s your story! Don’t let anyone dictate the direction it takes. Can’t wait to hear about your next plot twist. Thinking of you.
Tough times don’t last, but tough people do. Here’s to you sticking things out and rising to the top!
While painting happy little trees may be outside of my skill set, a card and gift is not! Hope they bring you as much joy as PBS did in the way back.
Life is crazy sometimes. Even though we haven’t been in touch recently, I just wanted to send a shout out reminding you that you’re STILL awesome! Can’t wait to reconnect soon.

Messages from Business

Following are some ideas for messages for business clients you've worked with:

While it’s been a while since we last spoke, I just wanted to let you know that I’m thinking about you. Enclosed you’ll find a small gift that I hope brightens you day.
Working with you has always been such a pleasure. I hope this card and gift find you well and bring a small spark of joy to your day.

Thinking of You Quotes for Cards

If you’re not sure what to say in your own words when mailing out greeting cards, then you may simply include a quote along with your signature. Here are some great quotes for thinking of you cards.

“In case you ever foolishly forget; I am never not thinking of you.”– Virginia Woolf
"I just wanted to let you know that I feel very lucky to have you in my life.” – Ann Lynn
“May brooks and trees and singing hills join in the chorus too, and every gentle wind that blows send happiness to you” – Irish Blessing
“I just hugged you in my thoughts; hope you felt the squeeze” – Unknown
“Maybe I can’t stop the downpour, but I will always join you for a walk in the rain” – Unknown
“We are in each other’s life for a reason. Thank you for showing up” – David Avocado Wolfe
“If it’s the thought that counts, then I’ll be counting a lot today.” — Unknown
“When I think of you, I think of kindness, wisdom, and love. Thanks for being you.” — Sam Crow
“This is a hug from me to you, to let you know I am thinking of you. And although I have nothing to say, you know I have thought of you today.” — Anonymous
“Sometimes me think, ‘what is friend?’ and then me say, Friend is someone to share the last cookie with.” — Cookie Monster
“If I have a single flower for every time I think about you, I could walk forever in my garden.” — Claudia Adrienne Grandi
“One day I caught myself smiling for no reason, then I realized I was thinking of you.” — Rahul

Where to Buy Thinking of You Cards

While you can buy thinking of you cards pretty much anywhere, from big box stores, groceries, and card shops, we love using Minute Mail gifts to purchase greeting cards.

Not only does Minute Mail Gifts allow you to shop for and create personalized cards online from the comfort of your home, but you also have the option of sending a card and gift together for an affordable, low price! How amazing is that?

Here are some examples of the thinking of you cards Minute Mail Gifts offers.

To learn more about this amazing greeting card service for business and consumers, visit Minute Mail Gifts here. Or explore this helpful overview of this greeting card service before you get started.