Send out thinking of you cards as a strategic way to grow your real estate business, build solid relationships, and gain referrals.
Sending cards to clients is an important aspect of real estate marketing. As REALTORS® depend on relationships to grow their business, something as simple as a thinking of you card can make a big difference toward gaining customer trust and loyalty.
Greeting cards are meaningful way to let someone know that you have them on your mind. They say, “you matter.” Agents should send out cards on regular basis as part of a both habit and a business strategy to remind customers of their importance.
Keep reading to discover why agents should take the time to send a card. Plus, get ideas for messages you can include inside thinking of you cards in addition to the best place to buy your personalized, handwritten cards to save both time and money.
Do Real Estate Agents Send Thinking of You Cards?
Lots of real estate agents send out cards to their prospective and existing client base. While there are many reasons to send out cards for your business, we were curious what types of greeting cards our customers mailed out the most.
Therefore, we surveyed the real estate agents who use our products and services for their real estate marketing about when they send greeting cards most often. The results showed that our customers are primarily sending out thinking of you cards as part of their real estate advertising strategy.
Why Do REALTORS® Send Greeting Cards?
REALTORS® send out real estate note cards to nurture business relationships with past clients in order to generate new leads. They also send greeting cards as a personalized way to reach new prospects.
Personalized cards can be use as business advertisements for services or to simply stay top-of-mind.
Here are some of the primary reasons that REALTORS® send handwritten greeting and note cards:
Regardless of why agents mail cards, the important piece of this puzzle is that they increase customer retention. When REALTORS® retain at least 5% of their existing client base, they can increase profits by 25% to 95%.
They also have an impact on word-of-mouth marketing and referrals. Referral marketing has been shown to improve results by as much as 54%. So, if you have no better reason to send out a card than “just because,” then a thinking of you card is the perfect addition to your marketing strategy.
Beyond that, thinking of you cards are an easy and meaningful way to connect and reengage with existing and past clients. They help you sell not only your services, but also forge the relationships you want to retain those clients for a lifetime.
What Are Thinking of You Cards For?
Whether or not you’re a business or real estate professional, greeting cards have a place in everyday life. People mail out thinking of you cards for the sentiment — to let someone know that they are important and matter.
This simple act of kindness lets a person know that they are on your mind, whether it’s to offer warm wishes or express sympathy after a loss.
Here are some of the reasons to send greeting cards:
Messages for Thinking of You Cards
Whether you’re reaching out to someone you haven’t spoken with in a while or simply want to say hello, a thinking of you card is a meaningful way to reconnect. But what do you say in thinking of you cards?
If you need ideas for thinking of you greeting card messages, here are some sentiments and ideas for what to stay instead of thinking of you.
Here are some sentiments for thinking of you cards for people you know well:
Messages from Business
Following are some ideas for messages for business clients you've worked with:
Thinking of You Quotes for Cards
If you’re not sure what to say in your own words when mailing out greeting cards, then you may simply include a quote along with your signature. Here are some great quotes for thinking of you cards.
Where to Buy Thinking of You Cards
While you can buy thinking of you cards pretty much anywhere, from big box stores, groceries, and card shops, we love using Minute Mail gifts to purchase greeting cards.
Not only does Minute Mail Gifts allow you to shop for and create personalized cards online from the comfort of your home, but you also have the option of sending a card and gift together for an affordable, low price! How amazing is that?
Here are some examples of the thinking of you cards Minute Mail Gifts offers.