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Direct mail marketing is an effective way to reach your existing customers and prospective clients. By utilizing a mailing service to send out your physical advertisements, you not only save time, but money as well. Keep reading to learn more about direct mail marketing for your small business. Plus discover the benefits of using a printing and mailing service to send out your branded marketing materials.  What is Direct Mail Marketing?Where digital marketing is advertising through digital methods such as search engines, websites, email and social media, direct mail marketing is advertising through physical correspondence. This may include sending postcard campaign, or our favorite, mailing out personalized calendars with your promotional information. Does Direct Mail Marketing Still Work?Despite the move to more digital methods of communication over the years, direct mail marketing does still work. The numbers also show that this marketing method actually has a higher response rate than email, in spite of its declined use. Here are some of the things that this method of advertisement so effective for business marketers:
 How Much Does Direct Mail Marketing Cost?When you consider the price of both cost-per-click (CPC) and cost-per-impression (CPI) campaigns, direct mail doesn’t cost much. Most pieces of direct mail will result in costs anywhere between $.50 and $3 each. In contrast, a typical CPM (cost per mille or 1000 impressions) on Google generally runs $2.80 and up. Whereas social media advertising will bring you an even bigger bill. Twitter runs $5.76 on average for CPM ads, LinkedIn is over $6, and Instagram is around $6.70. Facebook, on the other hand averages over $9. When you take into account that direct mail has a higher engagement rate than both email and online ads, this form of marketing can actually cost less than most digital advertising. Therefore, it’s a wise investment when you need to stretch your budget further. However, there are many factors that determine what you pay in the end. By sending higher volume campaigns with Magnets USA®, you receive additional quantity discounts that save you even more.  How to Use Direct Mail to Reach ConsumersIf you’re new to using direct mail to reach your customers, we have some tips to help you get started. These easy ideas will not only save you time, but also money.
You’ll find that you save both time and money by using a direct mailing service. When you use our bulk mailing service, we not only send out your campaign materials for you, but we also print and assemble them in-house right here the United States. Need ideas for your first full-service mailing? Our self-mailer, year-at-a-glance calendars are Every Door Direct Mail® compliant with no need for an envelope! They are just one of the many full-service options we offer to help you succeed in your direct mail advertising campaigns.  What is Full-Service Mailing?In short, full-service mailing is a service designed to send out your advertising materials for you through the United States Postal Service. Our custom mailing service provides you with personalized, printed materials and a complete mail service-in-one. We not only help you create your custom marketing products to keep you top-of-mind, but we also assemble and mail out your campaign materials for you.  Is It Cheaper to use a Mailing Service?Our quantity discounts allow us to send your direct mail marketing materials via USPS for less than buying stamps and mailing them yourself. To qualify for our discounted bulk mailing service, you need to order at least 200 direct mail marketing pieces. We then tackle the job of printing your marketing materials, assembling your mailers, then sending it out to clients for you. For additional savings, Magnets USA® also sends out your direct mail pieces up to 3.3 oz. for the same cost as a 1 oz. product.  Why Use a Mailing Service?There are several reasons to let us both print and mail your magnetic marketing products using our easy mail service.
The last thing you need in your life is more stress. By utilizing our bulk mailing service, we save you time and money. After all, just thinking about sending out 500 direct mail pieces seems daunting. That’s why, in addition to our custom promotional products we also offer full mailing services. From printing your personalized marketing materials to stuffing, sealing, addressing, and shipping your envelopes, we’re dedicated to making your life easier! We can even help you create a targeted mailing list, so you can reach more people and generate stronger leads. Choose our comprehensive mailing services today and learn how we can help you attain your business goals more efficiently.  What Does Full-Service Mailing Include?Our mail services are a convenient way to send out your marketing pieces. Our full-service mailing includes the following to make sending direct mail more efficient and effective:
 Customer Feedback on Our Mailing ServicesStill undecided? Here are some of our customer reviews from people who used our services for their real estate direct mail marketing: My magnets arrived yesterday, and they are perfect! A co-agent received hers as well, and I must admit that I am envious of the outstanding job Magnets USA did with addressing and stuffing her magnets. I will surely use that service with my next order. Thank you for your help in expediting our orders. We are thrilled! - Lovelle Blitch, RE/MAX I recommend your mailing services to other agents, because it's hassle-free and saves me a ton of time and money. - John Pate, RealtySouth Thank you both so very much. So far, we have attracted 4 buyers and a listing due to our KNOCK postcard mailing. This program is intended to take a lot of stress off of our clients. They could immediately see the benefits! The jumbo glossy postcards came out beautifully and yes, there are a few addresses to update so thank you for the suggestion to have undeliverable mail sent to us. (also giving us a chance to touch these clients). We intend to do a second KNOCK mailing at the beginning of May or thereabouts. - Justine L. Whether you need a postcard mailing service or a bulk mailing service for custom campaign materials, Magnets USA® is here to help! Feel free to contact us to learn more about how we can assist you with your advertising needs. Or visit our website now to see what we have to offer!
For more marketing tips and custom promotional products to keep you at the top of game, subscribe to our newsletter. You can also follow us on Facebook or Instagram. One of the biggest struggles during the holiday season is figuring out what to give clients for gifts. Luckily, we’re here to help with some handy tips! Learn how to build holiday gift baskets for your top clients. Plus, explore our ideas for client holiday gift baskets to help you take the guesswork out of your customer Christmas gifts.  What Do You Put in a Client Gift Basket for Christmas?What you include in a client gift basket largely depends on the customer. We think it’s important to personalize the gift for the customer. This makes it unique to them and ensures that your present contains things that they would enjoy. However, if you are putting together baskets in bulk with a holiday theme, you can use the same elements for each one. Just be sure that you cater your client holiday gifts for the crowd you’re targeting. This means, that if your clientele consists of foodies, give kitchen themed items. A self-care or spa themed gift basket is perfect for women who enjoy extra pampering. Or gift sports fans baskets with collegiate themed products. What you don’t want to do is give a wine and cheese basket to someone in recovery. If you are giving baked goods or other food gifts, take care when making your selections. You want to avoid any potential food allergies that clients may have.  Gift Basket Gift Ideas for Real Estate ClientsHere are some popular elements that real estate agents and other industry businesses use for their holiday client gift baskets:
 How to Build a DIY Christmas Gift BasketWhen creating a REALTOR® gift basket to give as holiday gifts, the last thing you want is for it to look sparse or incomplete. Therefore, we’ve pulled together our top tips for building a beautiful gift basket for the holiday season. 1. Plan AheadBefore you start shopping for items to put in your client gift basket, it’s important to plan ahead. Decide on the theme you’d like to use for all your holiday gift baskets. Or write out a list of your clients with their interests to create a personalized real estate agent gift basket for each customer. This makes shopping for your gift basket components both faster and easier. It also gives you more time to take advantage of seasonal sales and special offers, especially if you’re on a budget. 2. Determine How Many Items Should Be in the Gift BasketUltimately, the number of customer Christmas gifts you include in your gift basket is determined by the both the size of the basket and the size of your gifts. We recommend you include 4-5 items in a small gift basket. For a medium-sized REALTOR® gift basket, choose 7-8 items. Finally, we suggest you pick 10 or more products for a large basket.  3. Buy the Gifts and SuppliesOnce you’ve determined what to include in your gift baskets, then you need to buy the gifts. You can also make homemade gifts if you’re extra crafty. In addition to the presents you’ll be using, don’t forget to shop for the baskets and filler, cellophane wrap for the baskets, and decorative ribbon. 4. Assemble the Holiday Gift BasketsThe next step after you’ve gathered all the material and supplies you need, is to assemble your gift baskets.  Add FillerYou want to use filler in your holiday real estate gift baskets to form a base for your gifts. Filler also helps to cover any elements you use to give your gifts baskets additional height. As this is a professional basket for clients, we advise you don’t use crumpled or shredded newspaper as filler. It is also helpful to color coordinate your filler with the overall theme of the basket. Here are some ideas of the types of filler you can use to build holiday gift baskets for customers:
Densely pack the filler you choose to ensure you have a sturdy base for the contents. We recommend you pack the base of basket three-quarters of the way full if you’re using large items. For smaller gifts, fill the basket to the top.  How to Add Height to a DIY Christmas Gift BasketElevating the components inside your Christmas gift basket will help to create the perfect presentation. There are several ways to add height to a gift basket. The easiest way to do this, however, is to add elements to the bottom of the basket to boost the products you include inside. Here are several ways to boost the height of the components in your container:
Secure the Items InsideWith the elements arranged, you now need to secure the items in your gift basket.  To do this, you can stuff the filler around the items for a tighter fit. In addition to employing filler to hide holes, you can also mix it up by using silk flowers, scented pinecones, Christmas themed floral picks, holiday greenery, or other embellishments. Furthermore, you can also use a low temperature hot glue gun to adhere items together that don’t want to stay in place. If you don’t have a glue gun, glue dots and tape work as well.  Wrap the Gift Basket for Your ClientFinally, wrap your client gift basket with clear cellophane. Then tie off the top with a ribbon. If desired, you can heat the cellophane with a blow dryer on the lowest setting to shrink the plastic around the client holiday gift basket. Alternately, you can also wrap the basket, depending on the size, with a tea towel or picnic blanket. Or try using a sheer fabric, such as tulle from your local fabric store. If you’re incorporating large items in your gift, that stay in place easily, you can skip this step.  Add EmbellishmentsYou can decorate your client gift baskets to make them unique. Tie a Christmas ornament onto the basket handle nestled in with the bow. Or wrap Christmas garland around the handle in lieu of using ribbon. What Can I Use Instead of a Gift Basket?Just because you’re making a holiday gift basket doesn’t mean you have to use an actual basket for the components. There are all sorts of other containers that can be repurposed for this use. We love choosing a functional and useful alternative to traditional baskets. Here are some of our favorite alternate vessels you can utilize for this purpose:
 Unique Holiday Gift Basket Ideas from REALTORS®If you’re looking for unique holiday gift baskets to give your clients this Christmas, consider some of these popular gift basket themes:
 Can REALTORS® Give Gifts to Clients?Yes, you can give your real estate clients a holiday gift basket. This is assuming that you aren’t giving a gift in return for a favor or kickback. Section 8 of the Real Estate Settlement Procedures Act (RESPA) states that “no person shall give and no person shall accept any fee, kickback, or thing of value pursuant to any agreement or understanding, oral or otherwise, that business incident to or a part of a real estate settlement service involving a federally related mortgage loan shall be referred to any person.” In short, this means that if you are giving a gift as a thank you without any strings attached, it’s perfectly fine. (You can read a more in-depth explanation of this and similar rules here.) Can You Deduct Gifts to Clients on Your Taxes?Yes! You can deduct client gifts on your taxes. However, the IRS does have limits on the amount you can use as a deduction. In general, you can only $25 for gifts per recipient each calendar year. The exception to this is entertainment themed gifts, such as tickets. For this type of gift, you may deduct $50 per year for each client. There are some exceptions to this, however. Branded gifts with your business information can potentially be written off at 100%. This is because they are considered a promotional or advertising expense. However, we recommend that you check with a tax professional in your area or state for clarification before making any purchasing decisions.  We hope that you find these ideas for making holiday client gift baskets useful! For more gift giving tips, also be sure to check out our holiday client gifts! This corporate gift guide is filled with lots of great personalized, client gift ideas for Christmas.
For more information on great custom client gifts, subscribe to our newsletter. You can also follow us on Facebook and Instagram. Both housewarming and closing gifts are a great way to not only celebrate a new beginning for your clients, but to also build those relationships. By giving a thoughtful, personalized gift to homebuyers when they close on a home, your help to strengthen your influence and obtain referrals down the road for your real estate business.  Keep reading to discover the best closing gifts from REALTORS®. Plus get advice on how much to spend on a real estate closing gifts with tips for choosing the perfect items. Do REALTORS® Give Closing Gifts?While buyers may not expect to receive a closing gift from their real estate agent, it’s normal for REALTORS® to give clients a token of their appreciation. Closing gifts from agents are considered a common courtesy within the industry. You can relay your appreciation with a real estate closing gift or housewarming gift. A solid way to thank loyal customers for their business, these simple gestures also help to end the buying or selling process on a bright note.  Can REALTORS® Give Gifts to Clients? There is a common real estate rumor that agents aren’t allowed to legally give gifts to clients. Variations of this state that gifts over a $25 are prohibited. This is mostly inaccurate, although it does depend on the circumstance. Section 8 of the Real Estate Settlement Procedures Act (RESPA) states that “no person shall give and no person shall accept any fee, kickback, or thing of value pursuant to any agreement or understanding, oral or otherwise, that business incident to or a part of a real estate settlement service involving a federally related mortgage loan shall be referred to any person.” In short, this means that you can’t give a gift in return for a favor. Nor can you promise a gift as a result of a finalized service. However, if you are giving a gift as a thank you without any strings attached, this is okay. (You can read a more in-depth explanation of this and similar rules here.) Further, the $25 rule seems to originate from a basic IRS rule that clients cannot deduct more than $25 for gifts on their taxes. That’s not to say you can’t give a gift exceeding this amount. Simply put, if you give a gift that exceeds $25 you can only take the allowed tax deduction for that gift. Again, there are several exceptions to the $25 rule. These pertain to entertainment gifts as well as branded gifts that are considered promotional or advertising materials. (You can find more on this below.)  Why You Should Give Clients a REALTOR® Closing GiftThere are a lot of great reasons to give a real estate closing gift to clients. Here’s why many agents engage in this practice:
 How Much Should a REALTOR® Spend on a Closing Gift?As a rule of thumb, you should spend somewhere between 1-5% of your gross commission from a closing on a housewarming gift. When working with high-end clients, you may need to consider a higher quality gift rather than a run of the mill real estate closing gift basket to get the results you want. According to feedback from real estate professionals on Alignable, most agents give gifts in the $25-$100 price range. Ultimately however, how much you should spend on a closing gift depends on your budget. When things are tight financially, I like to refer back to the old adage that you have to spend money to make money. That said, giving a meaningful gift doesn’t have to cost a lot. It simply needs to represent your gratitude to the client. We find that giving personalized gifts is the best way to accomplish this.  Tips for Choosing Real Estate Closing Gifts That Stand OutHere are some tips to help you choose the best client gifts.
Ideas for Real Estate Agent Closing GiftsNow that you know that housewarming gifts are a great way to nurture your client relationships and gain referrals, you may need help figuring out what REALTORS® give as closing gifts. Here are some great real estate closing gift ideas you can give to new homeowners to make sure you aren’t forgotten. 
 Are Real Estate Agent Closing Gifts Tax Deductible?The IRS has strict limits on the amount you can deduct for client gifts. In general, you can only $25 for gifts per recipient each calendar year. The exception to this is entertainment themed gifts, such as tickets. For this type of gift, you may deduct $50 per year for each client. There are some exceptions to this, however. Branded gifts with your business information can potentially be written off at 100%. This is because they are considered a promotional or advertising expense. However, we recommend that you check with a tax professional in your area or state for clarification before making any purchasing decisions. We hope our ideas for closing gifts from REALTORS® helps you pick the best products to say thank you. For more housewarming gift ideas, also be sure to check out information on our best closing gift, the Ulu Elite®, as well as our client holiday gift guide. Love what you see? Then make sure to subscribe to our newsletter for product updates and promotions. You can also follow Magnets USA® on Facebook and Instagram.
Learn how to carve pumpkins for your Halloween decorations this fall. This easy guide provides tools, tips, and ideas to help you plan and create the perfect jack-o-lantern.  This is the year to become a pumpkin-carving pro. A jack-o'-lantern ace. A prince or princess of the patch. But you won't be able to succeed alone. No, you'll need an army of carefully crafted cutlery and insider intel. Luckily, we've got some great pumpkin carving tips to help you get started! Where Did Pumpkin Carving Originate?The custom of carving pumpkins to create jack-o-lanterns is believed to have originated in Ireland. Residents in parts of Ireland and the Scottish Highlands originally carved turnips and field beets, called mangle-wurzels, with grotesque faces to frighten off a drunkard from an Irish myth called Stingy Jack. Prior to his death, it’s believed that Jack tricked the devil over a deal for monetary gain. When he died, he was denied entry into heaven. At the same time, the devil, upset by Jack’s constant trickery, also refused him admittance. As a result, Jack was sentenced to roam earth for all eternity. When Irish immigrants came to America, they brought this tradition with them. However, they chose to carve pumpkins for this purpose as they were native to the region.  The Celtic festival Samhain marks the end of summer and the beginning of the new year on November 1st. During this time, it’s believed that souls who had died would return to visit their homes. When the Roman Catholic Church moved All Saints’ Day to the first of November, All Hallows’ Eve fell on the day prior. Keeping with Samhain tradition, people began to wear disguises to hide themselves from wandering ghosts. Around the same time, the tradition of carving turnips to ward off Stingy Jack was also incorporated into the holiday to ward off evil spirits.  What is the Best Pumpkin for Carving?Before you carve a jack-o-lantern, you need to pick a pumpkin. You want to choose a carving pumpkin, rather than one meant for pies for the best results. Carving pumpkins have a thinner rind that’s well suited for carving. They also have less flesh on the inside. Jack-O-Lantern pumpkins are the best, and most popular, type of pumpkins for carving. They have thin walls that make them easy to cut. Plus, they’re readily available throughout the season at most grocery stores. Assuming you don’t have the chance to visit your local pumpkin patch. Other suitable pumpkins varieties you can use include:
 How to Pick a PumpkinFollowing are some easy guidelines for picking pumpkins to carve:
 Best Pumpkin Carving ToolsBy choosing the best pumpkin carving tools to create your jack-o-lanterns, you’re more likely to succeed in designing the perfect Halloween décor. Here are the top tools for carving unique pumpkin designs.
 Pumpkin Carving Tips and TricksNow that you know how to choose the perfect Halloween pumpkin for carving, here are some tips to get the job done!
How to Carve Pumpkins for HalloweenReady to carve a jack-o-lantern? Here is how to carve your pumpkin for your Halloween decorations. 1. Choose the tools you need for your design. While a sharp knife is a must, you may also want to use some of the other instruments we mentioned previously to help you successfully execute your design.  2. Start at the bottom of the pumpkin. Rather than cutting a hole around the stem to remove the top, make one at the base of the pumpkin instead. (If you're using a real candle, then cut a hole in the top for ventilation.)  This way, you can place the pumpkin over the light, instead of having to reach inside the pumpkin to position the battery operated candle. Pro tip: With your paring knife, carve an indention for the LED tea light to sit comfortably.  3. Remove the pumpkin guts. Arguably the best part of carving a pumpkin, removing the insides is the time to conjure that messy kid you used to be. So roll up your sleeves, put on your game face and go for it. You can wear gloves for this step, if desired. We recommend using you hands first to remove the loose material. Then try one of the suggested tools from scraping out the excess.  4. Use a needle tool to trace your design onto the pumpkin. With your design taped to the pumpkin, use a thumbtack to establish an outline. When it comes to jack-o'-lanterns, staying inside the lines is a good thing — and will help prevent your freaky Frankenstein or cackling cat from becoming one terrifying blob.  5. Make thoughtful, strategic cuts. We suggest starting with the smallest parts of your design. The paring knife, which features a short, easy-to-control blade, is a great detailing knife. For the larger sections, we found that the filet knife, with its thin and flexible blade, was best.  6. Polish off your jack-o-lantern design. When you're finished cutting and all the pieces have been removed, it's time to add the finishing touches. Use your paring knife to carefully shave any ragged edges or remove stray guts. Jack-O-Lantern Design IdeasNeed design ideas for your Halloween pumpkins? Here are just a few designs you can try whether you're a beginner or a seasoned pumpkin carving pro! Simply scroll through the slideshow to see them all.  How to Keep Your Halloween Jack-O-Lanterns FreshUnfortunately, jack-o-lanterns don’t last forever. If you plan decorate your front porch with carved gourds this Halloween, then be sure to follow this advice for keeping your pumpkins fresh longer.
If you enjoyed our post on how to carve Halloween pumpkins, then also be sure to check out tutorial on how to make a holiday charcuterie board.
Or, to discover more fun DIY projects, make sure to follow us on your favorite social media platforms. You can find Magnets USA on both Facebook and Instagram. Connect with prospective clients and increase conversions among existing customers with a thoughtful social media campaign. Our real estate social media post ideas not only help you relate to your target audience, but they also increase loyalty among your followers and can help you convert leads into customers. Keep reading to discover the best social media for REALTORS® along with content ideas you can share. Plus learn how to promote your social networks to gain followers and increase engagement.  Is Social Media an Effective Marketing Tool for REALTORS®?Social media is a great way to find new clients and engage current real estate customers. The best part it, it doesn’t cost you a dime to use social media as a real estate marketing tool. Here’s what we know:
However, it is important to have a strategy in place when creating real estate social media content. Your posts should be both consistent and engaging for them to be effective. You also want to make certain to post to the right social media channels.  What is the Best Social Media Platform for Real EstateIf you don’t have a lot of time to dedicate to social media marketing, then you should target the top social media platforms for real estate. NAR indicates that these three platforms produce the best results for agents:
 Other Social Media Platforms for REALTORS® Just because Facebook, LinkedIn, and Instagram are the top social media platforms used by real estate agents doesn’t mean you’re only limited to those three. We recommend trying several social networks, then settling on the ones that work best for you. Here are other social networks you can employ to market your real estate business:
 Real Estate Social Media Post IdeasWe briefly covered how to utilize social media to market your real estate business in a previous post. Today, we want to expand on content ideas that you can use to increase engagement and grow your followers organically. Here are our ideas on what to post on social media as a REALTOR®:
 How to Market Real Estate on Social MediaNow that you have a handy list of real estate social media post ideas you can use for real estate, it’s important to promote the social media platforms on which you’re active. There are several ways to get your message out to interested parties. Here are some of the easiest plans you can implement to make social media work for you.  Fill out Your Social Media ProfilesIt’s important to use a business account for your social media networks. Not only does this keep your personal and professional life separate, but it also provides you with additional tools that you can use to promote your services. Make sure you include complete contact information in all your bios so it’s easy for clients to get in touch. We suggest including the following:
You can also enable messaging services on social that offer this benefit. Or include a call-to-action button. Engage with Your FollowersIn addition to sharing these real estate social media post ideas, it’s also important to engage with followers and prospective clients who comment on your posts. There are algorithms in place across every social media platform that reward engagement. By responding to comments, sharing posts, and interacting with other pages or within groups, you ensure your messages are seen by as many eyes as possible. Consider Paid AdvertisingIf you’re just starting out or want to highlight specific real estate social media content, you can also pay for ads. Paid promotions allow you to target your demographic based on their interests and the area in which they live.  Create a Social Media Content CalendarWhile you are selling a service to potential customers, it is also important that you aren’t constantly making a pitch. Therefore, we advise creating a content calendar outlining what posts or types of information you’ll share throughout the week. (You can use a content scheduler, such as Later, to save time and streamline the process.) When creating a calendar of topics to cover, be sure to mix up sales style posts with other forms of content. Success stores, personal achievements, happy customers and even educational information work great sprinkled in between your promotional posts. You definitely want your personality to shine through when using social media to promote your real estate business. Furthermore, a content calendar allows you to post consistently. Consistent content will help your engagement score as it is considered in network social algorithms.  Create Relevant Landing PagesIn addition to your social media post creation, it’s also important to consider the landing page customers visit. We recommend not only including your website and contact information across all your social media platforms so it’s easy to locate, but also carefully considering the page you’re sending them to. Landing pages should convey a similar message to your post as well as offer additional information. Therefore, you should have more than one landing page, so they cover different types of content. Moreover, those pages should provide a way to sign up for email quickly and easily or to schedule an appointment to discuss your services further. By crafting thoughtful landing pages that anticipates your customer’s desire to discover more information, you increase potential leads. While platforms such as Instagram don’t allow you click through to links in the post, you can add a link to your bio for this purpose. Rather than changing that link to reflect each new post you make, we recommend you use a 3rd-party Instagram profile link tool that creates a page of all your posts with individual links to each. Linkin.bio by Later and Linktree are both good options for this. Both services offer free and paid plans. You can also create your own custom landing page to serve this purpose. However, this can be time-consuming if it needs constant updates. Share Your Real Estate Social Media Links Promote links to your social media channels so people know where to find you online. Feature links to your social media accounts on your real estate website or blog to help grow new followers. Also make sure you add handles for active accounts to your business card and email signature.  Use Relevant Real Estate Social Media HashtagsUsing hashtags can help you narrow your target audience as well as allow you to discover a new customer base. While most popular on Instagram and Twitter, Facebook has also started using hashtags in posts to show relevant information to users. You can use local hashtags relevant to your location to target people in your area. For example, #roanokeva and #downtownroanoke are popular for our area as we are located in the Roanoke Valley. You can also use industry hashtags for those who are specifically interested in real estate. Or hashtags that target a specific event such as closing day or a home anniversary. Additionally, we also recommend you create and use a branded hashtag specific to your business. As followers catch on to your branding, they’ll use your hashtag when sharing information about you in their own content. In turn, your page and relevant posts are easy for others to find. When choosing hashtags for social media posts, you can choose up to 30 hashtags for Instagram posts and up to 10 on a story. We recommend using all 30 hashtags for Instagram. However, for Facebook, you should limit them to two or three. While on twitter we advise picking one or two of the most relevant hashtags per tweet. Many of the paid social media scheduling tools provide hashtag suggestion tools to assist you when making decisions on which hashtags you should use based on popularity and relevance.  More Ways to Promote Your Real Estate BusinessWe hope you found our tips on using social media and our real estate social media post ideas useful. If you still need advice on how to promote your real estate business, then be sure to check out these other valuable resources:
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