A successful element of multi-channel business marketing, self-mailers are a cost-effective way to reach existing customers and generate new leads. Discover what self-mailers are along with how this form of direct mail can help you generate more revenue over email alone.
What Are Self-Mailers?
Self-mailers are pieces of marketing mail or business advertisements that can be mailed without any type of enclosure, such as an envelope. They are well suited for B2C (business to consumer) businesses who want to make a lasting impression.
To comply with USPS guidelines and avoid additional postage charges, self-mailers and folded self-mailers must adhere to these sizing requirements:
When sending folded self-mailers, they should be sealed shut.
Examples of self-mailers include postcards, a flat or folded sheet of cardstock or paper, a booklet or catalog.
What is the Difference Between a Self-Mailer and a Direct Mail Package?
A direct mail package is not the same as a self-mailer. Direct mail requires an envelope, while self-mailers do not require an envelope as an enclosure.
There are advantages and disadvantages to sending both types of mail. Self-mailers, however, tend to cost less than direct mail. They are also more likely to be seen by the recipient whereas direct mail has a much greater chance of being tossed with other junk mail without ever being opened.
Nonetheless, both types of mailings can be highly targeted and personalized. They also offer a cost-effective marketing solution with a proven track record for success. Both forms of these direct mail advertisements also have a higher response rate compared to email.
Advantages of Using Self-Mailers for Direct Mail Marketing
Self-mailers have several advantages over other forms of marketing that make them work for your business needs.
They Save Money
A big advantage of choosing self-mailers over other forms of marketing is that they save you money. As there’s not envelope needed, they are generally less costly to produce as there’s less packaging, printing, and handling required. And, if you take advantage of a direct mailing service, you can save even more.
It's More Effective than Email
When comparing email marketing to direct mail advertising, targeted direct mail not only has a higher response rate than email, but it also has about the same cost per acquisition as other digital marketing channels. Additionally, direct mail also generates more revenue than email – up to 5x the purchase amount.
Direct Mail Is Viewed More Favorably
While older generations are accustomed to receiving an onslaught of junk mail, younger generations are more likely to receive hundreds of emails per day. For them, this makes receiving physical mail more impactful. While for you it means that you’re more likely to stand out from the crowd.
In general, self-mailers also have a solid response rate when compared to other forms of direct mail. Research indicates that their response rate is similar to that of oversized envelopes and higher than a traditional-sized letter. It’s also a more personal and targeted way to reach customers when compared to traditional forms of advertising such as radio, television, or billboards.
They’re Great for Impulse Buys
Self-mailers are great at encouraging impulse buying. They work well when combined with a special offer. It’s also a great way to cross-sell or upsell products to your existing customer base.
Design and Flexibility
Both self-mailers and folded self-mailers offer a lot of flexibility whether you send out a single sheet of stock or fold a large sheet in creative ways. Due to their simplicity, they are also easier to design as you only have a single sheet, whether mailed flat or folded, to formulate your message. There’s no envelope, letter, or brochure that also needs to be created.
That said, self-mailers also are great for displaying bold graphics and designs. Therefore, they tend to be more eye-catching than mailings contained within an envelope.
Trends Predict an Uptick in Use
Leading marketing experts agree that direct mail is once again on the rise. Predictions have been made that that it will become an integral part of engagement programs, doing what email was able to accomplish ten years ago. Thereby the use of direct mail is expected to double as companies look for more way to personally connect with their customer base. (Source.)
Highly Likely to Be Shared
When compared to email, direct mail has a greater chance of being shared. Not only does physical mail go to an entire household rather than a single person, but it is also more likely to be discussed among family members – including those that have the actual purchasing power.
Direct Mail Sticks Around Longer
Unlike email, physical mail sticks around longer. Emails are often deleted with a single click, often times without ever being opened. With direct mail self-mailers, everything you want them to see is presented to consumers immediately. Not only is the message clear, but people are also more likely to hold onto mail with an event or promotional offer that’s enticing to them. Thereby the lifespan of direct mail averages around 17 days.
If you choose magnetic mailers, such as those offered by Magnets USA®, your direct mail will literally stick to their fridge. This keeps your information handy and helps you stay top of mind even longer than simply sending a special offer via snail mail.
How to Give Direct Mail Self-Mailers More Impact
No one wants to throw money away on advertising that doesn’t bring in a return on your investment. Therefore, you want to thoughtfully plan your direct mail marketing to give you the best results. Here are some ways to ensure you are the getting the biggest bang for your buck when advertising through direct mail.
Target the Mailings
By targeting the direct mail self-mailers you send out, you will receive a higher ROI (return on your investment.) Therefore, we recommend that you send these mailings out to your existing customer base first, followed by those who have expressed interest in your products or services.
If you don’t have an existing list of client leads, or you are seeking new prospects, you can use the USPS Every Door Direct Mail™ (EDDM) program to reach new customers based on their demographics, including location, age, income, and household size. EDDM works well for small businesses, realtor marketing, restaurants and local political campaigns. By targeting potential clients within your customer demographic, you increase your response rate from your mailings.
Choose the Right Self-Mailers
Designing your mailers can be a challenge for anyone. You want to send mail that stands out and engages your customers. You also want that mail to stick around rather than being immediately tossed in the bin. A great way to do this is to turn your mailings into a physical product that the recipients can use.
Choosing magnetic mailers is a great way to both provide a useful product and eliminate the need to design a mailing from scratch. Magnets USA® offers many wonderful options that fill this need including self-mailing year-at-a-glance calendars and magnet cards for your favorite team sport schedules.
Our magnetic sports schedules are incredibly popular among customers. Therefore we provide a wide range of options such as football schedules and hockey schedules as well as golf, basketball, and baseball that can be mailed as stand-alone products without envelopes.
We also offer custom magnetic mailers that you can design yourself from start to finish. Each of these magnetic cards is Every Door Direct Mail® compatible and features a magnetic strip across the top reverse side.
Provide an Offer
Not only does providing an offer make it easy to track your engagement, but it also encourages the consumer to take action. In essence, an offer is your call-to-action, similar to what you would include in a digital email. The format of this marketing also helps people to remember an event or sale. Many individuals will stick these types of mailings on their refrigerator as a reminder to take advantage of an upcoming offer.
Convey Your Message with Pictures
Self-mailers need a strong design for peak effectiveness. Therefore, we recommend that you design this form of direct mail with bold graphics or photographs along with short blocks of text. A high-quality cardstock or paper is also recommended. While a pleasing finish, such as our irresistible PLUSH™ paper finish, is sure to gain extra attention. You also don’t want to skimp on color!
Create a Landing Page for Your Offers
Another great way to engage customers is to create a landing page for the offer included in your direct mail. Not only does this provide them with additional information or other offers they can take advantage of, but it also makes it easier for the customer to find what you’re selling. It’s also a great way to help you track your engagement rate.
Combine Direct Mail with Email Campaigns
To help make your advertising campaigns even more effective, you can combine both direct mail and email marketing. Start by sending out a campaign via direct mail. Then follow up on your physical mailings a week later by email. This creates a drip campaign effect that you may be familiar with through your email marketing efforts.
It’s recommended that you send two emails for every piece of physical mail you send. Additionally, all of the marketing materials for this combined campaign should feature the same branding and design elements to reinforce the offer you’re making and better familiarize your customers with the product or service you’re providing.
Track Your Campaign Results
Of course, you can’t know how well your marketing campaign performed if you don’t track the results. While tracking engagement from direct mail can be more challenging than tracking through an email or website, it’s not impossible.
For physicals locations you can track your ROI by including a tear-off coupon on your mailings. Otherwise, online orders and leads can be traced through the use of landing pages or coupon codes.
How Much Does It Cost to Send Mailers?
Our direct mail self-mailers are an effective and affordable way to canvas an area in your target market. Postage for our magnetic mailers can be mailed for as low as 18.3 cents per piece. Whereas postcards mail at the standard postcard rate if you address and mail the cards yourself. Or you can save up to 70% off standard rates when utilizing Every Door Direct Mail® (EDDM) Service through the USPS.
When Should Self-Mailers Not Be Used
If your target audience is another business, rather than an everyday consumer, then we don’t recommend you use another method of direct mail to reach your consumer base. While there are exceptions to every rule, the fact of the matter is that most companies screen the mail either at reception or in the mailroom to remove advertisements before they reach the intended recipient.
To skirt this issue, you can ensure your mail reaches the intended recipients by sending out magnetic mailers that offer value. Our magnetic mailers, such as our select magnetic sports schedules and year-at-a-glance calendars magnets, are more than just a marketing piece – they’re also a useful tool.
Need help with your direct mail marketing campaign? Learn how using our direct mailing service can save you time and money over doing it yourself! Also be sure to explore our posts on how to market your business for ways to reach customers and generate leads.
You can also subscribe to our newsletter for updates on sales and new marketing products. As well as follow us on Facebook or Instagram.
Learn how creating and distributing custom magnets can help your marketing strategy. Regardless of your industry, promotional refrigerator magnets are an easy and cost-effective way to reach prospective clients and help you stay top-of-mind year-round.
Keep reading to discover how to use magnets to grow your company. Plus, explore the many options available to create custom magnets for business.
Why Custom Fridge Magnets are Good for Marketing
Nearly everyone uses magnets. Magnets are so common, in fact, they’re pretty much a part of our daily lives – even if we don’t realize it. Because most of us use magnets on our filing cabinet at work or our fridge at home, you can easily promote your business by creating custom magnets to advertise.
Here are the ways that using custom magnets for business can help you grow:
Custom Magnetic Marketing Products
It’s important to brand your business. An easy way to do this is through affordable magnetic marketing. Our custom refrigerator magnets are a great way to boost brand awareness and stay top-of-mind.
Therefore, we offer a wide range of magnets to help you reach prospects and reconnect with customers. Here are the types of products we offer to assist you with your marketing goals.
The success of your business depends on consistency in marketing. However, that doesn’t mean you need to stick to a traditional approach. Redefine your promotional marketing strategy and impress clients and prospects with our line of magnetic calendars.
In business for over 30 years, we are home to the original tear-off magnetic calendars for real estate agents. In addition to tear-off calendars, we also provide peel and stick magnet calendars, year-at-a-glance calendars and mid-year calendars that work for every industry or profession.
Our line of calendar magnets can be mailed or distributed in person as indispensable marketing tools. We help REALTORS®, mortgage agents, healthcare providers, sales professionals and other related industries drive your long-term marketing goals to success!
You can discover ways to use calendars for business promotion here. Or learn more about how tear-off calendars can build your brand here.
Sports Schedule Magnets
Sports fans are the most devoted and loyal people out there. Whether it's football, basketball, baseball or hockey, every community has a team to support - and a team to hate. If your town has a beloved team, appeal to their passions with sports schedule magnets.
Our football schedules are extremely popular as magnetic marketing products especially among REALTORS®. (We have a lot of Patriots fans out there!) However, we also offer sports schedules for hockey, golf, basketball, racing, baseball, and soccer.
All our magnetic sports schedules can be customized with the team or teams of your choosing. They also come in a variety of shapes and sizes including helmets, footballs, and house-shaped magnets. Choose from pro teams, college teams or even create a schedule for your local high school!
Custom Magnets for Fridge
When your contacts are ready for your services, they'll know exactly where to find you — the fridge! Our lineup of custom refrigerator magnets provides a simple and effective marketing message.
In addition to providing a personalized magnet with your business details, we also offer a variety of themes for both and business and personal use. Here are just some of the many choices we offer:
Custom Magnets for Cars
Custom car magnets are another great way to get the word out! You can use car magnets to support a cause or your child’s sports team. Or promote your business on the go. Whether you use a print-ready file or one of our pre-designed themes, we can help you be seen!
All of our custom magnets for cars come with brilliant, full-color printing and an 18-month colorfast warranty.
Better than traditional bookmarks, our customizable magnetic bookmarks also double as a business card. The perfect gift or promotional item for avid readers, our exclusive MagMark™ magnetic business cards and Jumbo MagMarks™ boast an ultra-durable, velvety PLUSH™ finish that’s soft to the touch.
Featuring a revolutionary die-cut design, these bookmarks feature strong magnets that snap together to keep the place in your book. They can also be used in place of paperclips.
Choose from a range of stunning designs. Then personalize these magnetic marketing products with your contact information for quick and easy reference when your services are needed.
Custom Magnetic Notepads
Everyone uses notepads! Whether it’s for making grocery shopping lists, reminders or honey-do lists for your significant other, notepads are essential to daily life. Put a magnet on the back and you’ve just made this memo pad essential!
Our custom magnetic notepads are always well received by both clients and prospects. Not only are they practical and inexpensive, but they are also a great way to get recognition and keep your name fresh in clients’ minds.
Business Card Magnets
Get your business cards out of people’s wallets and onto the fridge with our custom business card magnets. Boasting a glossy finish and full-color printing, these non-toxic magnets are a great way to keep your contact details in daily view and out of the waste bin.
Magnetic Bottle Openers
If you want to give a really useful custom magnet, our magnetic bottle openers are a great choice! These customized bottle openers feature a heavy-duty magnet, so they easily attach to the fridge or a home bar. They also have a tapered edge for safely opening boxes.
Personalize this marketing magnets with your business information or a unique message to really make an impact.
Design Your Own Custom Magnets
Want the creative freedom that comes with designing your own custom magnets from scratch? Create the magnets you’ve been dreaming of with Magnets USA® custom magnets feature.
Offering a wide range of shapes and sizes for your own unique designs, we make it easy to find a magnet to suit your purpose. So, whether you’re creating promotional magnets for your business, a fundraiser or a special event, our magnetic products are the perfect choice when you don’t want to be tied to a pre-existing format.
From magnetic photo frames and photo magnets to van shaped refrigerator magnets and house-shaped magnetic cards, our options are boundless. We even offer the ability to create your own custom magnet shapes.
Don’t see what you’re looking for? Give us a call at (800) 869-7562 and we’ll assist you in creating the perfect product for your needs! Or shop from our existing bulk custom magnets here.
Direct mail marketing is an effective way to reach your existing customers and prospective clients. By utilizing a mailing service to send out your physical advertisements, you not only save time, but money as well.
Keep reading to learn more about direct mail marketing for your small business. Plus discover the benefits of using a printing and mailing service to send out your branded marketing materials.
What is Direct Mail Marketing?
Where digital marketing is advertising through digital methods such as search engines, websites, email and social media, direct mail marketing is advertising through physical correspondence. This may include sending postcard campaign, or our favorite, mailing out personalized calendars with your promotional information.
Does Direct Mail Marketing Still Work?
Despite the move to more digital methods of communication over the years, direct mail marketing does still work. The numbers also show that this marketing method actually has a higher response rate than email, in spite of its declined use.
Here are some of the things that this method of advertisement so effective for business marketers:
How Much Does Direct Mail Marketing Cost?
When you consider the price of both cost-per-click (CPC) and cost-per-impression (CPI) campaigns, direct mail doesn’t cost much. Most pieces of direct mail will result in costs anywhere between $.50 and $3 each.
In contrast, a typical CPM (cost per mille or 1000 impressions) on Google generally runs $2.80 and up. Whereas social media advertising will bring you an even bigger bill. Twitter runs $5.76 on average for CPM ads, LinkedIn is over $6, and Instagram is around $6.70. Facebook, on the other hand averages over $9.
When you take into account that direct mail has a higher engagement rate than both email and online ads, this form of marketing can actually cost less than most digital advertising. Therefore, it’s a wise investment when you need to stretch your budget further.
However, there are many factors that determine what you pay in the end. By sending higher volume campaigns with Magnets USA®, you receive additional quantity discounts that save you even more.
How to Use Direct Mail to Reach Consumers
If you’re new to using direct mail to reach your customers, we have some tips to help you get started. These easy ideas will not only save you time, but also money.
You’ll find that you save both time and money by using a direct mailing service. When you use our bulk mailing service, we not only send out your campaign materials for you, but we also print and assemble them in-house right here the United States.
Need ideas for your first full-service mailing? Our self-mailer, year-at-a-glance calendars are Every Door Direct Mail® compliant with no need for an envelope! They are just one of the many full-service options we offer to help you succeed in your direct mail advertising campaigns.
What is Full-Service Mailing?
In short, full-service mailing is a service designed to send out your advertising materials for you through the United States Postal Service.
Our custom mailing service provides you with personalized, printed materials and a complete mail service-in-one. We not only help you create your custom marketing products to keep you top-of-mind, but we also assemble and mail out your campaign materials for you.
Is It Cheaper to use a Mailing Service?
Our quantity discounts allow us to send your direct mail marketing materials via USPS for less than buying stamps and mailing them yourself.
To qualify for our discounted bulk mailing service, you need to order at least 200 direct mail marketing pieces. We then tackle the job of printing your marketing materials, assembling your mailers, then sending it out to clients for you.
For additional savings, Magnets USA® also sends out your direct mail pieces up to 3.3 oz. for the same cost as a 1 oz. product.
Why Use a Mailing Service?
There are several reasons to let us both print and mail your magnetic marketing products using our easy mail service.
The last thing you need in your life is more stress. By utilizing our bulk mailing service, we save you time and money. After all, just thinking about sending out 500 direct mail pieces seems daunting. That’s why, in addition to our custom promotional products we also offer full mailing services.
From printing your personalized marketing materials to stuffing, sealing, addressing, and shipping your envelopes, we’re dedicated to making your life easier!
We can even help you create a targeted mailing list, so you can reach more people and generate stronger leads. Choose our comprehensive mailing services today and learn how we can help you attain your business goals more efficiently.
What Does Full-Service Mailing Include?
Our mail services are a convenient way to send out your marketing pieces. Our full-service mailing includes the following to make sending direct mail more efficient and effective:
Customer Feedback on Our Mailing Services
Still undecided? Here are some of our customer reviews from people who used our services for their real estate direct mail marketing:
My magnets arrived yesterday, and they are perfect! A co-agent received hers as well, and I must admit that I am envious of the outstanding job Magnets USA did with addressing and stuffing her magnets. I will surely use that service with my next order. Thank you for your help in expediting our orders. We are thrilled! - Lovelle Blitch, RE/MAX
I recommend your mailing services to other agents, because it's hassle-free and saves me a ton of time and money. - John Pate, RealtySouth
Thank you both so very much. So far, we have attracted 4 buyers and a listing due to our KNOCK postcard mailing. This program is intended to take a lot of stress off of our clients. They could immediately see the benefits! The jumbo glossy postcards came out beautifully and yes, there are a few addresses to update so thank you for the suggestion to have undeliverable mail sent to us. (also giving us a chance to touch these clients). We intend to do a second KNOCK mailing at the beginning of May or thereabouts. - Justine L.
Whether you need a postcard mailing service or a bulk mailing service for custom campaign materials, Magnets USA® is here to help! Feel free to contact us to learn more about how we can assist you with your advertising needs. Or visit our website now to see what we have to offer!
For more marketing tips and custom promotional products to keep you at the top of game, subscribe to our newsletter. You can also follow us on Facebook or Instagram.
Connect with prospective clients and increase conversions among existing customers with a thoughtful social media campaign. Our real estate social media post ideas not only help you relate to your target audience, but they also increase loyalty among your followers and can help you convert leads into customers.
Keep reading to discover the best social media for REALTORS® along with content ideas you can share. Plus learn how to promote your social networks to gain followers and increase engagement.
Is Social Media an Effective Marketing Tool for REALTORS®?
Social media is a great way to find new clients and engage current real estate customers. The best part it, it doesn’t cost you a dime to use social media as a real estate marketing tool.
Here’s what we know:
However, it is important to have a strategy in place when creating real estate social media content. Your posts should be both consistent and engaging for them to be effective. You also want to make certain to post to the right social media channels.
What is the Best Social Media Platform for Real Estate
If you don’t have a lot of time to dedicate to social media marketing, then you should target the top social media platforms for real estate. NAR indicates that these three platforms produce the best results for agents:
Other Social Media Platforms for REALTORS®
Just because Facebook, LinkedIn, and Instagram are the top social media platforms used by real estate agents doesn’t mean you’re only limited to those three. We recommend trying several social networks, then settling on the ones that work best for you.
Here are other social networks you can employ to market your real estate business:
Real Estate Social Media Post Ideas
We briefly covered how to utilize social media to market your real estate business in a previous post. Today, we want to expand on content ideas that you can use to increase engagement and grow your followers organically.
Here are our ideas on what to post on social media as a REALTOR®:
How to Market Real Estate on Social Media
Now that you have a handy list of real estate social media post ideas you can use for real estate, it’s important to promote the social media platforms on which you’re active. There are several ways to get your message out to interested parties. Here are some of the easiest plans you can implement to make social media work for you.
Fill out Your Social Media Profiles
It’s important to use a business account for your social media networks. Not only does this keep your personal and professional life separate, but it also provides you with additional tools that you can use to promote your services. Make sure you include complete contact information in all your bios so it’s easy for clients to get in touch.
We suggest including the following:
You can also enable messaging services on social that offer this benefit. Or include a call-to-action button.
Engage with Your Followers
In addition to sharing these real estate social media post ideas, it’s also important to engage with followers and prospective clients who comment on your posts. There are algorithms in place across every social media platform that reward engagement. By responding to comments, sharing posts, and interacting with other pages or within groups, you ensure your messages are seen by as many eyes as possible.
Consider Paid Advertising
If you’re just starting out or want to highlight specific real estate social media content, you can also pay for ads. Paid promotions allow you to target your demographic based on their interests and the area in which they live.
Create a Social Media Content Calendar
While you are selling a service to potential customers, it is also important that you aren’t constantly making a pitch. Therefore, we advise creating a content calendar outlining what posts or types of information you’ll share throughout the week. (You can use a content scheduler, such as Later, to save time and streamline the process.)
When creating a calendar of topics to cover, be sure to mix up sales style posts with other forms of content. Success stores, personal achievements, happy customers and even educational information work great sprinkled in between your promotional posts. You definitely want your personality to shine through when using social media to promote your real estate business.
Furthermore, a content calendar allows you to post consistently. Consistent content will help your engagement score as it is considered in network social algorithms.
Create Relevant Landing Pages
In addition to your social media post creation, it’s also important to consider the landing page customers visit. We recommend not only including your website and contact information across all your social media platforms so it’s easy to locate, but also carefully considering the page you’re sending them to.
Landing pages should convey a similar message to your post as well as offer additional information. Therefore, you should have more than one landing page, so they cover different types of content. Moreover, those pages should provide a way to sign up for email quickly and easily or to schedule an appointment to discuss your services further. By crafting thoughtful landing pages that anticipates your customer’s desire to discover more information, you increase potential leads.
While platforms such as Instagram don’t allow you click through to links in the post, you can add a link to your bio for this purpose. Rather than changing that link to reflect each new post you make, we recommend you use a 3rd-party Instagram profile link tool that creates a page of all your posts with individual links to each. Linkin.bio by Later and Linktree are both good options for this. Both services offer free and paid plans.
You can also create your own custom landing page to serve this purpose. However, this can be time-consuming if it needs constant updates.
Share Your Real Estate Social Media Links
Promote links to your social media channels so people know where to find you online. Feature links to your social media accounts on your real estate website or blog to help grow new followers. Also make sure you add handles for active accounts to your business card and email signature.
Use Relevant Real Estate Social Media Hashtags
Using hashtags can help you narrow your target audience as well as allow you to discover a new customer base. While most popular on Instagram and Twitter, Facebook has also started using hashtags in posts to show relevant information to users.
You can use local hashtags relevant to your location to target people in your area. For example, #roanokeva and #downtownroanoke are popular for our area as we are located in the Roanoke Valley. You can also use industry hashtags for those who are specifically interested in real estate. Or hashtags that target a specific event such as closing day or a home anniversary.
Additionally, we also recommend you create and use a branded hashtag specific to your business. As followers catch on to your branding, they’ll use your hashtag when sharing information about you in their own content. In turn, your page and relevant posts are easy for others to find.
When choosing hashtags for social media posts, you can choose up to 30 hashtags for Instagram posts and up to 10 on a story. We recommend using all 30 hashtags for Instagram. However, for Facebook, you should limit them to two or three. While on twitter we advise picking one or two of the most relevant hashtags per tweet.
Many of the paid social media scheduling tools provide hashtag suggestion tools to assist you when making decisions on which hashtags you should use based on popularity and relevance.
More Ways to Promote Your Real Estate Business
We hope you found our tips on using social media and our real estate social media post ideas useful. If you still need advice on how to promote your real estate business, then be sure to check out these other valuable resources:
Send birthday card greetings to your top clients and business prospects!
Business birthday cards are a great way to keep in contact with clients. This small touch keeps you top-of-mind with your business associates. Learn how to write a professional birthday card message to your customers. Plus discover the best way to create custom cards (with a tuck in gift!) for businesses, corporations, and customers.
Why Should I Mail Clients Birthday Cards?
Absolutely everyone has a birthday. And for many of us, this day is marked by a celebration. Therefore, it’s a logical conclusion to use client birthdays as a marketing tool.
In fact, most large companies offer some sort of customer birthday program. These serve as a way to encourage repeat business and remind them of the products or services businesses have to offer. They use loyalty programs because they work.
While not all business services are geared towards this type of reward program, everyone can send birthday cards to clients. It garners the same type of response – to build long-term loyalty and strengthen relationships.
By mailing a physical card to your clients, you ensure that your message doesn’t get lost in a sea of emails or the dreaded spam folder. It’s also more personal than digital communication. As a result, you’ll experience increased customer retention and get an edge on client engagement.
Who Should I Mail Custom Greeting Cards To?
In short, there are essentially two groups of people that you should send happy birthday cards – existing customers and prospective clients.
How to Choose a Business Birthday Card for Clients
Picking the right cards to send to your clients doesn’t need to be overly time consuming. While you should choose a card that reflects your relationship or the customer’s personality, it’s more the thought that counts. However, here are some tips to consider when creating personalized greeting cards to send to your business associates:
What Do You Write in a Birthday Card for a Client?
Business birthday wishes don’t have to complex or challenging to write. Realistically they can be just two or three sentences. However, it’s also important to remind recipients of your business relationship.
Here are some basic ideas on what to include when you send a custom business birthday card:
Short Client Happy Birthday Messages
Need ideas for business birthday card messages? Here are some short message ideas on what to write in a professional birthday card to clients or businesses whose services you employ:
It’s always such a pleasure working with you. Therefore, it’s my sincerest wish that you have an amazing birthday! I hope your special day brings you everything you desire, and I look forward to our continued relationship.
The faculty at (COMPANY NAME) have thoroughly enjoy working with you over the years. We are delighted to have you on board and wish you a happy birthday filled with joy and prosperity.
I feel so fortunate to have you as a customer. Your business is one of my greatest treasures. Here’s to turning another year older with all the success that comes with it. Happy birthday!
The entire staff at (COMPANY NAME) want to wish you an amazing birthday! We love having you on our team. Here’s to your special day. We hope you achieve all your dreams in the coming year.
Sending you heartfelt wishes on your big day. We hope all your aspirations and dreams come true. Happy birthday! We look forward to working with you again soon.
Here’s to a happy and prosperous birthday! I hope you have a great day. Thank you so much for your continued support over the years. I look forward to celebrating your achievements with you in the days to come.
Wishing you an abundance of health, success, and happiness on your birthday. You deserve all the best! Thank you so much for all you’ve done to support my own ventures up until now.
Just wanted to drop a note with my sincerest wish for a happy birthday! I’m so looking forward to continuing our relationship this year. I hope that all your dreams for your special day come true.
Here’s to you! I just wanted to wish one of my best clients an amazing birthday. I hope it’s filled with joy, peace of mind, and some of that much needed rest and relaxation.
Despite our professional relationship, I just wanted to let you know how important you are not just to my business, but to me personally. I hope you have an amazing birthday filled with quality time spent surrounded by loved ones. Happy birthday!
You have been a critical part of my success this past year. Therefore, I didn’t want to miss the opportunity to wish you an incredibly happy birthday. I appreciate everything you’ve brought to the table, and I wish you a fruitful journey as you embark on your new adventures.
How Do I Find Client Birthdays?
If you don’t know the birthdays of your business associates or customers, you can always find them on social media. Most of the people we work with are on Facebook. This makes it easy to discover not only their birthdate, but you’ll also stay in the loop on other important events in their life. So, you have even more reasons to send a greeting card.
To find client birthdays on Facebook, navigate to their profile page. Then click on “…See NAME’s About info.” If the person you are searching has their information publicly available, you should see their birthdate under the Basic Info tab.
Alternately, you can also find birthdays for your friends in the Events tab. The quickest way to access upcoming birthdays is to visit: https://www.facebook.com/events/birthdays/ when you are logged onto a desktop computer or from your mobile’s browser, not the app.
How to Send Business Birthday Cards for Clients
Should I Mail Cards In Bulk?
Most of us aren’t able to send birthday cards to every single person we conduct business with. And to be honest, it likely isn’t necessary. However, it is important to send out client birthday cards to as many connections as your budget allows in addition to your most important clients.
Rather than buying a box of bulk cards with the same generic message to everyone on their birthday, we recommend that you personalize the card and message for each recipient.
What’s the Best Way to Send Birthday Greetings?
Most business don’t send out custom birthday cards. This is because it can be a time-consuming process. As every hour in your workday is valuable, the best way to send happy birthday cards to clients is to use a greeting card service for business.
Minute Mail Gifts is a one-stop shop for sending client birthday wishes. You can create and send a custom card in about a minute from your computer or mobile device. Not only does this save time, but you can also simultaneously send a gift with your card, increasing the impact you make.
To make sending birthday cards as efficient as possible, you can save client birthdays in your Minute Mail Gifts address book. (We also offer a handy import tool for all your contacts.) This allows you to schedule a birthday card ahead of time. So, your experience with the customer is still fresh in your mind. It also prevents you from forgetting this momentous occasion.
Additionally, you can also save templates for the most common greeting cards you send. Simply reuse the templates to save time when creating new personalized cards. You can edit the message you write with each new card to best represent the intended recipient. However, make sure to change the template you use to create your cards regularly. You don’t want to the send the same card or the same message to all your customers.
Get started sending custom greeting cards to your clients now! You can send all your cards with free personalization, postage, AND A GIFT for about $5 each. Just pick a card design, choose a gift, and compose your message. We’ll take care of the rest!