Learn how you can improve your real estate marketing strategy with these tops tips for agents.
Real Estate Marketing Tips
Like most entrepreneurs, agents wear many hats and have to multi-task a variety of responsibilities. Not only do you help clients buy and sell homes, but a large part of your job is also marketing. Without new leads and referrals, your business can’t grow.
Unfortunately, there are only so many hours in a day to make things happen. While advertising sometimes gets pushed aside, it should remain a primary focus. However, that doesn’t mean it has to be time-consuming. By focusing on key components of your marketing, such as branding and website optimization, you can set yourself up for success without taking on a constant barrage of yet more work.
Following are our best real estate marketing tips to help you streamline your advertising. So, it’s both more efficient and highly effective.
Build Your Brand
Our top real estate marketing tip focuses on branding. Real estate branding is vital to your success as a REALTOR®. Your brand reflects both you and the services you offer. It’s also what makes you stand out in a crowd.
Your brand should cover all aspects of your business. From your own website and social media to the real estate marketing materials you send out. You should also have your own logo.
If you don’t already have a website for your real estate business, then it should be a priority for the New Year. NAR (National Association of REALTORS®) indicated that 82% of agents who had their own website made $150K or more in 2019. So, it does make an influential difference.
If you need help developing your brand, then we’ve provided a helpful guide on branding for real estate agents here.
Optimize Your Website
You can create the most beautiful website in the world. However, if pages load slowly, especially on mobile, it’s going to result in a high bounce rate. What that means is that prospective clients will click onto your site, but then leave immediately if it doesn’t load quickly.
If you have large images on your site, they will quickly slow it down. These days, google not only looks at SEO to determine your rank, but website optimization and load times also play a part. If you aren’t resizing images so the file size is small and loads quickly, then it will have a negative impact on your traffic.
Luckily, you don’t need to be a tech guru or graphic design professional to resize images. Canva Pro allows you to resize images and choose the quality and file size. You can also use websites, such as TinyPNG, to compress your images.
Alternately, if you want to retain your original photographs (and spend less time editing) Cloudflare Pro will automatically resize your image files or serve them in web-friendly formats such as a WebP image across your entire domain. You simply configure the settings once and forget about it.
There are other services that resize images as well, especially if you’re using a self-hosted WordPress platform for your website. However, for any host, Cloudflare is the easiest, quickest, and most efficient option.
Additionally, 50% or more of web users are using mobile devices to visit websites. Therefore, you also want to make sure your real estate website is optimized for mobile. No exceptions. Otherwise, you are likely to lose a potential customer to someone else.
Most website themes are now mobile friendly. If yours isn’t, then redesign your site with a new theme that is.
In addition to these key website changes, here are other aspects of your site you should focus on:
Utilize Social Media
Whether we like it or not, social media is a huge part of most people’s daily lives. It’s also here to stay.
Even if it’s not your favorite platform for your business, it is a great way to find new clients and keep your existing customer base engaged. Best of all, the only thing it costs you is time.
To create effective social media posts, however, you do need to have a strategy in place. You can discover some great tips for utilizing social media for your business along with real estate social media post ideas here.
Create Real Estate Marketing Videos
If you aren’t using real estate videography to market your business, then you’re missing out on a huge opportunity. Recent data indicates that 73% of homeowners are more likely to list with an agent who uses video to sell their properties. Additionally, it’s been shown that 70% of buyers watch video tours before choosing an agent.
Here are other ways video marketing helps real estate agents:
In short, video is a great way to increase your client base and make your services more attractive to sellers.
Need help getting started? You can find real estate video marketing tips here to assist you in the creation process. Plus, discover ideas on where to share your videos to drive the best results.
Incorporate Magnetic Marketing
Marketing with magnets is another great real estate marketing tip. Magnetic marketing has been proven time and again to generate referrals and nurture lifelong relationships.
Whether you send out promotional calendar magnets or branded bottle openers, you’re providing your customer base not just with products they can use, but also ones guaranteed to get constant exposure.
The best part about this advertising strategy is that it provides the repetition that keeps you top of mind all from a single product. This makes magnet marketing economical as well as persuasive.
Explore the various products you can brand to promote your business. Plus, learn how to use magnets for marketing here.
Automate Your Real Estate Marketing
This marketing tip for real estate agents will save you exactly what you need more of — time! Automating your direct mail marketing is great way to reach new and existing clients. It’s cost-effective and it frees up time for you to do what you’re best at!
Industry studies show that direct mail works! It has a higher ROI (return on investment) than both paid search and online ads. You’ll gain 10% more new customers using this method. And with the right media, you’ll also make sure you’re not forgotten.
Discover how a full mailing service can give your real estate business the boost it needs inside this informational post!
Alternately, if you prefer to be more hands on, you can also utilize self-mailers as a viable way to increase revenue.
Update Your Headshot
Are you still using the exact same headshot from 5, 10, even 15 years ago? Then you need a refresh!
You shouldn’t still be using an outdated image of yourself to market your real estate business. While you may not quite be ready to embrace your new look, it doesn’t mean you’re old! Today headshots are a lot less formal.
Clients love modern portraits that are casual and fun! Consider taking a new photo outside in front of historic landmark or recognizable hotspot in your area for increased interest.
Once you have a fresh look that represents your image, use your photo on business cards as well as other branded marketing products.
Relationships are one of the biggest assets for any REALTOR®. You can connect with potential clients and grow your bonds with existing customers in a number of ways. These, in turn, mean more sales and referrals down the road.
Here are just a few ideas to help you build relationships:
No matter what type of marketing you use to grow your real estate business, it should provide value. Whether you gift marketing products that consumers can use, provide informational articles, or build relationships through social networking, the best way to make an impact is to provide something of value to your target audience.
We hope that these real estate marketing tips and tricks help you make more knowledgeable choices when determining your advertising strategy. By employing these techniques, you can grow your business faster, establish the relationships that are the core of your industry, and increase your year-over-year revenue.
For more estate marketing tips and tricks, be sure to subscribe to the Magnets USA® newsletter. We our home to the original magnetic tear-off calendar for REALTORS® and have the experience and knowledge to help you succeed. In addition, you can also follow us on Facebook or Instagram for more ideas to help you get more leads.