Our custom seed packets don’t just grow flowers, they also grow relationships. Customize the envelopes to our flower seed blends with your business information, logo, or personal message for a creative way to market your brand.
Keep reading to learn more about this exciting product line and how to use our promotional products with your logo to help your sales blossom.
Personalized Seed Packets
Personalized seed packets are a creative and fun way to promote your business. A popular promo product for real estate pop-bys, this marketing solution helps keep you top-of-mind throughout the growing season.
Both existing clients and prospects love receiving flowers seeds! Not only is this an environmentally friendly marketing solution, but research shows that 42% of consumers hold a higher opinion of companies who provide eco-friendly products.
In addition, our customized flower seed packets are:
Forget-Me-Not Seed Packets
The custom forget-me-not seed packets from Magnets USA® are available with a minimum purchase of 100 or more. Boasting quantity discounts on larger volume purchases, they’re a wonderful way to get real estate leads or find new clients for your business.
The forget-me-not seeds inside these packets bloom gorgeous, biennial blue flowers. This best-selling seed variety can be planted in mid-July or early fall for a flourish of flowers in the spring. They look great planted in-between spring flowering bulbs and grow in both mild and cold-winter climates!
Bulk Wildflower Seed Packets
Our bulk wildflower seed packets are another creative way to market your real estate services. They make delightful event, party, and wedding favors! Available in quantities of 100 or more, these custom seed packets feature a mixture of annual, biennial, and perennial seeds that are both easy to grow and maintain.
This specialty seed blend mix includes the following: Rocket Larkspur, Purple Coneflower, Love-in-a-Mist, Lance-Leaved Coreopsis, Shasta Daisy, Sweet William, Blue Flax, Globe Gilia, Black Eyed Susan, Virginia Stock, and Catchfly seeds.
One packet of wildflower seeds covers 20 square feet. So, your recipients can enjoy beautiful blooms throughout the growing season. Even better, this mix also reseeds itself once the flowers have died. You can even plant your own mixture to gift beautiful bouquets to friends and family. Or deliver a lovely flower bunch to new homeowners as a housewarming gift or hostess gift.
Ways to Use Bulk Custom Seed Packets
There are so many great ways to use bulk custom seed packets. These personalized products are great for personal parties and events as well as promotional marketing. Here are some of the top uses for flower seed packets:
How to Use Promotional Seed Packets for Marketing
While we love the many ways you can use custom seed packets every day, our favorite use for these is for promotional marketing. Not only are these marketing products affordable, but they are also useful and effective!
Research shows that 71% of people who receive promotional or branded merchandise recall the company or brand. Therefore, you’re likely to be remembered when your services are needed.
You can use them for:
Mailable Seed Packets FAQ
How do you make a custom seed packet?
How do I send a seed packet?
It’s easy to send custom seed packets through the mail! You can either choose our direct mail services and we mail your personalized flower seed packets for you. Or you can mail them to prospects and clients yourself by placing each packet inside a #10 envelope with a first-class postal stamp.
Is it legal to send seeds in the mail?
It is legal to send seeds through the mail within the USA.
Can I mail a packet of seeds?
To mail a packet of seeds, you should place the sealed seed packet inside an envelope prior to mailing. For loose seeds, place them inside a Ziploc bag before placing them into the exterior mailing envelope.
Kick off football season with our array of the best promotional products for real estate agents! Our unique line of personalized merch provides a plethora of marketing solutions to promote your real estate services.
Perfect for customer appreciation gifts, these promo items for REALTORS® are a great way to get leads, be remembered and generate referrals. Keep reading to explore our suggestions for your real estate marketing plan. Plus discover ways to use real estate swag to make a positive impact toward your business goals.
What Promotional Products Are the Most Effective?
Promotional products are a great way to bring attention to your services as a real estate agent. However, to get the best bang for your buck, you want to choose products with proven effectiveness, so you see a high return on your investment.
We’ve found that branded merchandise that provides value works the best for promotional marketing. Products that are useful to your client base will perform the best. Therefore, you should choose promotional products that are functional as well as aesthetically pleasing. Branded drinkware, for example, is a highly effective promotional product as it’s one that is used often. It’s also not limited by customer demographics as it appeals to every generation and gender.
This article covers the most effective promotional real estate products you can use to reach prospects as we embark on football season.
Real Estate Swag Ideas that Celebrate Football
Nothing brings people together better than football, pizza, and beer. For 2022, we have it all. This year we’re reintroducing fan favorites along with new ideas for the perfect real estate swag ideas to commemorate the sport!
Get ready to root for the home team with enthusiasm that brings your community — and clients — together!
We’re so excited to kick off the upcoming 2022 football season. Whether you’re celebrating high school, college, or your favorite pro NFL football team, we’ve created a personalized real estate marketing package to help you score a win!
Personalized Football, Pizza and Beer Promo Items
But first, let’s talk pizza! There’s a reason we choose pizza to commemorate life events. Pizza parties are a popular crowd-pleaser that bring people together. They're also the perfect opportunity to make lasting memories.
Just like football, the housing market is incredibly competitive right now. That’s why we designed our new pizza promo package to assist your forward progress with something for every football fan. It makes a great accompaniment to our best-selling, magnetic football schedules. Or these promotional items for REALTORS® to create an unforgettable customer appreciation gift to win referrals.
If you’re ready to highlight your strengths and gain your own fans, stay tuned. We’re about to provide you with tangible marketing solutions — including promotional items with your logo! — to keep you first and foremost in the minds of your customer base. So, whether you’re prospecting for new leads or nurturing existing relationships, we can help you do it in the best way possible.
Promotional Items with Logo for Personalized Real Estate Marketing
Football kicks off in August. However, you want to be the first to reach fans of this beloved American sport. That’s why we’re providing you with insights and promo products designed to jumpstart your real estate advertising ahead of the big game.
Our collection of promotional items can all easily be personalized with your logo or other real estate branding. Following are the most effective promotional products to drive real estate sales and leads throughout football season.
Customizable Football Schedule Magnets
Football fans are like one big family. They’re there to cheer on their favorite team through good times and bad. And they never miss a game! This makes our 2022 magnetic football schedules ideal for connecting with new leads and reestablishing old connections.
Not only do we have a huge variety of designs available, but you can also feature up to 14 teams on these promotional items for REALTORS®. Choose from high school, college, or professional teams. Or customize your own sports schedule magnets with local favorites like Pee Wee football.
Direct Mail Marketing with Promo Products
You can also add extra value to your direct mail marketing campaigns when you add a personalized GiftNote™ to your mailings. Each note includes a special message for your clients. It also features a kitchen conversions chart on the back for that perfect assist with making game day snacks or everyday dinners.
Ideas for Marketing Distribution
It’s so easy to turn these promotional products for real estate agents into a marketing touchdown. Not only can we distribute schedules via direct mail to your prospecting area or current customer list, but you can also use these for handouts and giveaways. Leave them at coffee shops and restaurants, pass them out at local games or schools, or circulate them at sports bars.
Customers love receiving football schedules from agents! The magnetic back on these personalized real estate marketing products means they adhere to the refrigerator or an office filing cabinet to keep fans in the know. While your custom branding ensures you’ll always be just a phone call away.
Promotional Branded Pizza Cutters
In addition to our fan-favorite sports schedules, we also have a fresh, new product to introduce for 2022. Our pizza promo package is an exciting way to thank your clients for a pizza their business. It’s also one of our own personal favorite promotional items for REALTORS®!
For starters, the presentation of this real estate appreciation gift is simply adorable. Everyone — and I mean EVERYONE! — loves the mini delivery box. Not only is it super cute, but it’s also customizable.
You can use our standard box design provided. Or we can create a custom design just for you! Your photo or logo? Done! We can even print these promotional items with your logo in full color. So, you aren’t limited by color choices when developing an image or illustration to represent your brand.
And then of course there’s the pizza cutter itself. A huge bonus here is that it’s family friendly. Because the blade on the pizza cutter wheel isn’t made from metal, there are no sharp edges. This means everyone can join in on the fun! Kids fingers stay safe. So, they can help with serving tasks without parents having to worry.
The blade on our patented pizza cutter is made from a quality nylon plastic. This makes it just as strong as traditional pizza slicers. Like your kitchen spatulas, it won’t stain. It also holds its edge incredibly well.
And, because life is busy, you can pop out the blade wheel for easy cleaning. Simply toss the blade and the handle into the dishwasher on the top rack.
We also love that these promotional pizza cutters are made right here in the USA!
But the fun doesn’t end there. Our branded pizza promo package also comes with a complimentary thank you card and our popular box and bottle openers.
Best of all, our personalized pizza cutter package for real estate agents appeals to every age demographic from kids to seniors. It’s both fun and functional, and it also provides value to your customers as well as your business.
In short, our promo package is an affordable way to promote your services and thank your clients when you need a personalized real estate marketing solution. You get repeat exposure with this product. So, your costs stay low while the return on your investment skyrockets. Even better, the more you buy, the more you’ll save. So, it’s easy to stay a cut above your competition!
Ways to Engage Your Audience
With football season right around the corner, now is the BEST time to get your order in! After all, pizza parties and football go hand in hand. But pizza is also great for so many other occasions throughout the year.
Some of our recommended ways to use this promotional real estate product include everyday customer appreciation gifts, home anniversaries, moving or closing day gifts, handouts at events, open house giveaways, and real estate pop-bys!
You can also turn this gift into an amazing and memorable experience. Surprise your new home buyers on move in day by showing up with a large pizza and our promo pack. You can even throw in a six-pack of beer or soda!
This is also a great opportunity to share the excitement on your real estate social media posts to help you connect with new leads. It shows that you’re an agent people can trust and depend on to get the job done. It also demonstrates that you care about the relationships you are building.
Personalized Box and Bottle Openers
Of course, you don’t have to buy our pizza promo package to get your hands on our personalized magnetic bottle openers. After all, no home is complete without this handy kitchen tool.
Another kid-friendly product, our multi-purpose custom bottle openers not only work brilliantly for opening bottles, but they also double as a safety box opener tool on moving day. While the strong magnetic back means they’re likely to end up on the fridge, rather than lost in the back of a kitchen or junk drawer.
One of the best things about this bottle opener is the weight of it. It’s solid, stainless-steel construction and high-quality powder-coating makes it incredibly durable. Add to that the options for personalization and you have the perfect real estate swag for lead generation, client thank you gifts, and giveaways.
Custom Drinkware and Tumblers
As we’re discussing football, there’s one thing that can’t be overlooked. Tailgate parties! Our promotional products really help pull the party together. Not only do we have the tools for pizza, but we also have promo items for cold drinks and grilled BBQ. This means, it’s more than just your clients that are being exposed to your branded merch!
To keep beer cold — or that much needed daily coffee hot! — we just introduced a gorgeous line of laser engraved tumblers! These are already proving to be one of the most effective promotional products for real estate agents this year.
Our double-walled, vacuum insulated drinkware keeps drinks cold for 24 hours or hot for up to 6 hours. While the upgraded, air-tight snap lid prevents leaks and accidental spills.
And when we say leak-proof, we mean it! Not only did we do our own testing in-house, but we got a solid, two thumbs up when we introduced our travel mugs at this year’s trade shows as well. Seriously, we had an attendee borrow one for the day, carry it around and test it out. By the end, she was back with a huge order!
Not only do these custom tumblers work the way they should, but they're also aesthetically gorgeous. Your personalization or logo is laser engraved. So, your design is guaranteed to pop! Every single color stands out with amazing detail, whether it’s white, black or any color in between. Plus, we have lots of trendy new colors and designs that are regularly added.
Pick a color that represents your REALTOR® brand or a favorite sports team. Or choose one that simply brings you joy. When your customers show up at their next tailgate party or even at the office with morning coffee, people will notice! This in turn creates new opportunities for more referrals than you ever imagined.
How to Use for Personalized Real Estate Marketing
Our personalized tumblers make excellent pop-by gifts. Or tuck smaller items inside with your business card for an instant client gift basket. (Learn more ways to market your real estate business with custom tumblers here.)
We will also be introducing water bottles and insulated wine tumblers soon! Therefore, don’t forget to check back with us for more exciting promotional products for real estate agents to upgrade your marketing this year.
Personalized Grill Sets for Real Estate Promotion
From hot dogs and hamburgers to nachos and jalapeno poppers, your tailgate party is about more than just football. It’s also about the food!
Our gourmet grilling set can be personalized with your message or business information. Or pick one of our licensed collegiate logos to show your support. Perfect for graduation gifts as well as summer BBQs, this 3-piece combo includes heavy-gauge stainless steel tongs, a spatula and a fork.
These are some seriously hefty kitchen tools. Even serious grillers won’t be disappointed. The quality of these products is phenomenal. And the spatula features a built-in bottle opener for multi-tasking without missing a beat!
Personalized Real Estate Marketing Products for Football Season
The best part about all these real estate promotional products — football schedule magnets, branded pizza cutters, magnetic box and bottle openers, promotional tumblers and personalized grill sets — is that they can all be used together to create a gorgeous gift basket for your best clients.
So, what are you waiting for? Let us help you make your marketing the greatest of all time! You won't need a hail Mary with the spread we’re offering for this year’s upcoming football season.
Discover our personalized real estate marketing products to advertise your real estate brand. Visit Magnets USA® and LifeLong Gifts™ today for the best promotional products for real estate agents and the top real estate swag ideas for football and beyond!
Order online now for the biggest savings of the season. Or give our sales team a call at1 (800) 869-7562. We’re happy to offer you the best customer service possible. Whether you need promotional product advice or help with your real estate marketing plan, we are here for you! As relationship marketing specialists, we have the tools you need to score a winning touchdown with every play you make.
Learn how to boost your brand using custom tumblers. This informative guide illustrates the importance of client gifts and how to use personalized tumblers and other kitchenware to generate referrals and get real estate leads. Plus, discover industry information that demonstrates their effectiveness and return on investment.
Why Is Branded Merch Important?
Gifting custom branded merchandise is an important part of any real estate marketing plan. While it may seem more expensive at first glance, it is actually less expensive than other forms of both traditional and digital advertising.
Based off the increased number of impressions promotional products receive as well as the recipients’ behavioral responses, agents experience a much lower CPM and higher ROI when incorporating branded products into their advertising strategy. This in turn generates quality leads and increased referrals.
Real Estate Marketing with Promotional Drinkware
Promotional products, such as our personalized drinkware, are effective because they work! However, the more useful a product is, the more likely customers are to hang onto it. People keep and use promo products when it’s something they already incorporate into their daily lives.
Branded tumblers and even promotional pizza cutters are a great examples of personalized kitchen gifts that get used frequently. With regular use, the real estate brand who supplied the product gets repeat exposure.
On the off chance a client decides not to keep the branded merchandise they receive, it’s often given to someone else rather than being tossed out. This furthers the marketing lifespan of your promotional products. It also allows you as a real agent professional, along with other service and sales related businesses, to reach people you may not normally engage with or who aren’t already aware of your services.
Why Do Promo Products Work?
In short, branded promotional products work because they do the following:
Industry Statistics on Marketing with Branded Merchandise
In order to illustrate the benefits of marketing with promotional products, or more specifically custom drinkware and other kitchen tools, we’ve compiled statistical research to show you their value. This information exhibits how you can make a solid return on your investment as a REALTOR® when marketing your services.
Custom Tumbler Marketing Benefits
Following are the benefits of using custom drinkware tumblers to market your brand:
Marketing Advantages of Gifting Promotional Kitchenware
Custom drinkware and other kitchen related products also have these advantages when it comes to marketing your real estate services or business:
Generational Demographic Statistics on Promotional Tumblers
Custom tumblers are an excellent choice for marketing yourself as a real estate agent across every generation. However, each generation does have a preference about the branded products they receive.
Here are the basics on how baby boomers, Gen-x, and millennials respond to promo merchandise and what catches their eye:
What to Consider When Personalizing Tumblers
Once you’ve decided to use custom tumblers as a part of your marketing plan for real estate, there a few other things to consider.
Client demographics are an incredibly important consideration when personalizing branded promo products. For best results with this form of marketing, real estate professionals should examine their key demographics.
Different designs should then be chosen for the different demographic groups based on their interests and other data. This makes the product feel more like a gift rather than an advertisement.
How to Gift Branded Tumblers to Clients and Leads
As initially indicated, nearly everyone uses tumblers or similar drinkware in their day-to-day lives. In business, logo tumblers are great for client gifts. Agents can gift them for:
However, custom tumblers also make wonderful gifts for people in the community. Think teachers for back to school.
How to Use Custom Tumblers for REALTOR® Marketing
Here are some of the ways businesses and real estate agents can use custom tumblers for promotionally branded marketing:
We hope the insights we’ve provided help you when creating a 12-month real estate marketing plan that includes promotional tumblers.
Should you need help with your marketing or need additional product information, we offer a high-level concierge service at no cost to all our customers. Let us assist you on branding and design. Or offer additional options that suit your advertising needs for lead generation. Simply call us at (800) 869-7562. Or visit us online at either Magnets USA® or LifeLong Gifts™.
You can also subscribe to our newsletter. Or follow us on Facebook, Twitter, and Instagram for more great marketing tips and product highlights.
Touted as one of the fastest and most effective ways to generate leads by real estate guru, Brian Buffini, these pop-by ideas for real estate are a win for both you and your clients! Learn how these small gifts of appreciation can help give your business a boost by making real and lasting connections.
What Are Pop-Bys for REALTORS®?
A term coined and popularized by Brian Buffini, pop bys are small, inexpensive client gifts used for real estate marketing. Real estate pop-bys are used as a way to reconnect with existing or past clients in order to generate quality referrals and to get real estate leads.
Typically, these gifts are given in person, in which the agent pops by a client’s home to say, “hello.” As you are showing up with something special for your clients, it’s easy to open the door to further communication. This in turn makes it almost effortless to ask for referrals. As there’s often a feeling of reciprocity when receiving a gift. It also helps to nurture your existing relationships and ensures that you aren’t forgotten.
A practical gift-giving strategy, these small gifts are also a great way to build your brand. Promotional gifts with your logo and contact information make it easy to reconnect and reinforce your word-of-mouth marketing message as a real estate professional.
Often these gifts are combined with an amusing pun that relates to the gift in some way. While optional, using puns as part of your marketing message is another great way to reinforce camaraderie and open the door to referrals.
Benefits of Using Pop-Bys for Real Estate Marketing
These are the benefits of utilizing pop-gifts as part of your real estate marketing plan:
What Small Gifts for Pop-Bys Work Well in Real Estate?
Whether you’re looking for ideas for small, seasonal gifts for spring, summer or fall, or need Christmas REALTOR® pop-bys, we have solutions for every occasion! While we delve deeper into specific pop-by ideas for real estate below, here are some other common suggestions on what to gift your clients:
You can also pair these pop-by gift ideas with cute slogans or pop-by puns to make your gifts fun! For example, some agents will give a container of mints with a pop-by tag that states, “This home was mint to be.” Or they may gift a package of marshmallow Peeps with phrasing such as, “Have your peeps call my peeps.” for the perfect spring pop-by!
Pop-By Gift Ideas for REALTORS®
There are so many great pop-by ideas for real estate! If you’re looking for the best suggestions for your gifting strategy, then be sure to check out our top ideas for REALTORS® and agents below. We’ve even created a list of fun puns you can use for each gift type.
Promotional Pizza Cutters
We introduced our promotional pizza cutters at this year’s industry trade shows, and they were an instant hit! One of our top pop-by ideas for real estate, agents and customers alike are totally in love with this product.
Here’s what makes this marketing item so successful:
These branded pizza cutters are great for closings! Bring these custom pizza cutters with a pizza to when your clients close on a home. You can also include a gift card for a local pizza joint inside the box!
You can explore our designs as well as learn more about these pizza cutter wheels here.
Real Estate Pizza Puns
Once you have your promotional gifts in hand, consider pairing them with one of these fun real estate pizza puns:
Custom Seed Packets
If you’re in the market for spring pop-bys, custom seed packets are an affordable and effective option to grow your business through referrals! Customized with your business information, our bulk wildflower and forget-me-not seed packets deliver your marketing message with a lasting experience in tow.
No time to “pop-by” with a gift? We can also deliver these for you! Simply take advantage of our direct mailing services to reconnect with existing clients or reach new prospects in your farming area.
Spring Seed Packet Pop-By Puns
To assist you with creating the perfect spring pop-bys for your clients, we’re providing messages you can use on this marketing. Here are some ideas for cute real estate puns you can use:
Custom tumblers are one of the hottest pop-by ideas for real estate right now! These laser engraved travel mugs are the perfect way to display your real estate branding and generate leads in real estate.
As a promotional product that is used regularly, you’re practically guaranteed repeat exposure. Drink ware has an average of 1400 impressions over the product’s lifetime. Couple that with the fact that 78% of USA consumers own personalized drinkware, and you have a winner!
Gift recipients love the double-walled, vacuum insulation that keeps drinks cold for 24 hours or hot for up to 6 hours. In addition, the upgraded, air-tight snap lid that prevents leaks and accidental spills makes all the difference.
Real estate professionals, on the other hand, love the high return on investment as well as the increased brand likeability and visibility this product provides.
If you’re looking for a pop-by gift that delivers, you simply cannot go wrong with our engraved tumblers. They make a wonderful addition to gift baskets for a home anniversary or closing gift. Or partner with a local coffee shop to provide these with a bag of specialty coffee or even a gift card.
REALTOR® Puns for Tumbler Pop-Bys
Some coffee and tea related real estate pop-by puns you can use are:
Stainless Steel Soap
Stainless steel soap is a fun and unique pop-by gift idea for real estate! If you want to get creative with kitchen gifts, then this option is a must. These customizable gifts are a must for every kitchen as they deftly remove odors like garlic, onions, and fish from hands.
Personalized metal soap bars can be included as part of a gift basket. Or gift them individually with a custom GiftNote™.
Soap Puns for Real Estate Pop-Bys
You can also include one of these fun soap puns with your pop-bys:
Magnetic Bottle Openers
Magnetic bottle openers also make great pop-by gifts for REALTORS®. Customize these stainless-steel bottle openers with your REALTOR® branding and contact information. Then simply pair them with a six pack for the perfect presentation.
Beer Real Estate Puns
Want to make this real estate pop-by even more unique? Couple these bottle openers with magnets with one of these real estate beer puns for a fun marketing twist:
Need ideas for summer pop-bys? This engraved, metal watermelon slicer is the secret ingredient for all your spring and summer closings. Designed by LifeLong Gifts™, this revolutionary kitchen tool beautifully slices watermelon, honeydew and more. Your clients will wonder how they ever made it through backyard barbecues without one.
Watermelon Summer Pop-By Puns
Here are a few ideas for watermelon puns for your summer pop-by gifts:
How Often Should I Do a Pop-By?
While some real estate agents tackle their gift giving strategy with monthly pop-bys, you don’t have to go overboard. We recommend that you deliver one of our real estate pop-by gift ideas at least once per quarter.
You can save money on these small gifts by purchasing in bulk. Reserve the more expensive gifts for clients who deliver qualified leads. Then give smaller client gifts ($5-$10 in value) to customers who do not engage with you as often.
To help you make the most of this real estate marketing strategy, you can also use a pop-by tracking sheet to help you gauge your return on investment (ROI) so you know where to focus your efforts.
What If No One Is Home When I Deliver My Pop-By Gift?
While the goal of a pop-by is to deliver it when the recipient will home, sometimes this isn’t always the case. In this instance, you want to be prepared to attach your gift to the client’s door.
In order to prevent someone accidentally tripping and falling over a gift left at or inside a door, we recommend that you keep door hanger bags with you in your car to attach your REALTOR® pop-bys to the door knob of your client’s home. Not only are these bags a convenient way to secure your gift, but they also help to protect your marketing products and materials from the elements.
More Ways to Distribute Pop-By Gifts
Alternately, we have an amazing solution for sending pop-by gifts by mail. If you can’t visit every home that you’d like due to time constraints, you can send a pop-by gift through the postal service.
Our greeting card service, Minute Mail Gifts, is a fast, fun and easy way to deliver small gifts by mail. Our mailable greeting cards with gifts are a great way to stand out from the competition. They are also a timely solution to sending gifts on the go!
No time to head back to the office? No problem. Schedule a home anniversary card the day you close a sale right from your phone. You can include a photo of the listing right in the card and send it with a gift of your choosing!
We hope these pop-by ideas for real estate help forge the way to building successful, long-term relationships with clients. You can explore more ways to say thank you for a referral here. Also, be sure to subscribe to the Magnets USA® newsletter. Or give us a follow on Facebook, Twitter, and Instagram.
Whether you’re a new real estate agent or an established REALTOR®, generating leads is paramount to your success. This article delves into proven, quality real estate lead generation ideas that don’t require cold calls.
What Is Lead Generation in Real Estate?
Real estate leads are potential clients that have need of your services. Therefore, lead generation in real estate is the process of attracting these prospects in order to convert them into customers who will rent, buy or sell land or property through you.
What Are the Types of Leads in Real Estate?
There are numerous ways to get leads for your real estate business as a new or established agent. These include the following:
How Do I Determine the Quality of Leads?
Another important factor to consider with real estate lead generation is the quality of those leads. After all, you want to invest the most effort into qualified leads — those that are most likely to result in conversions.
A qualified lead consists of individuals who have done the following:
In addition, you can also use what is called BANT methodology to help further prioritize the real estate leads you generate. This sales qualification method is designed to save you time. It consists of four things to consider in order to help you shorten your sales cycle:
Once this information is determined, outline a system to score your leads in order from most qualified to the least.
What Do You Do with Unqualified Leads?
At the end of the day, most real estate agents find that the majority of the leads they generate aren’t qualified. Meaning they aren’t yet ready to buy or sell a home. However, that doesn’t mean you should disregard them.
Nurturing your leads with regular contact results in an average of 20% more sales opportunities. While 80% of your leads will close after being contacted approximately five times. Not only that but taking the time to grow those relationships also results in 47% higher sales purchases.
Ask if you can opt these potential clients into your email list. Then contact them digitally once per month. You should also call these prospects at least once per quarter to follow up and see if their needs have changed.
Additionally, we also recommend that you follow up with either a personalized greeting card or marketing magnet each quarter. (Be sure to check out our real estate marketing plan for product tips.)
Real Estate Lead Generation Ideas
Most of us aren’t a fan of making cold calls to generate leads. While cold calling can assist you in finding potential clients, it does take a thicker skin. So, how do real estate agents get leads without making cold calls?
To assist with all the ways you can find fresh prospects for your business, we’ve compiled an extensive list on how to get real estate leads without cold calling.
Whether you’re looking for new ways to generate online leads or find new prospects without spending any money, we have the tools to help you achieve your sales goals. Following we’ll explore ideas to help you reach more qualified leads than ever.
How Can I Get Real Estate Leads Online?
There are lots of innovative ways to get real estate leads online. Some of these lead generation ideas are free and cost you nothing but time. While others may involve a nominal fee. The key here is to choose the methods that work for your budget and provide a high return on your investment.
If you’re a new real estate agent, you may want to try several strategies at once until you find the solutions that work best for you. Here are some of our top online lead generation ideas to help you find new prospects both online and on social media.
Run Facebook ads.
Rather than running ads that direct consumers to a listing or your website, try running lead generation ads. These ads require visitors to fill out a form so you can capture their information prior to sending them to a landing page designed with additional information.
When creating these ads, make sure you utilize captivating visual content in addition to your message. Include a visually engaging image or video. Also be sure to limit your form to no more than five fields for best results.
Join Facebook groups.
Local groups on Facebook are an effective way to increase your online presence as well as your reach on this popular social platform.
While real estate agents use Facebook groups to get leads on new listings, they’re also a great way to garner community support from like-minded professionals, discover top tips and best practices, network, share engaging content ideas, and just get advice.
The most important part of these groups, however, is the relationships you build through participation. As an agent, you can use your expertise and knowledge to educate those in your community as well as help plan events that keep your services at the forefront of people’s minds.
Examples of the types Facebooks groups that are useful for REALTORS® for generating leads online include:
To find groups to join, simply type your city name into the search bar on Facebook, then click on Groups. From there, you should request to join as many local groups as you can find in your area. Ideally you want to find a way to integrate your services into each group. Therefore, not every group will be the right fit.
Once you’ve joined relevant groups, here are ways you can use them to get real estate leads on Facebook:
Generate real estate leads using LinkedIn.
Like Facebook, LinkedIn is also great for exposure. Designed for businesses as a professional networking platform, they also have groups that can be used for successful lead generation. In addition, this platform also provides a space to showcase your expertise and is a great place to contact people with a high net worth, especially when paying for a business or premium account.
Basically, a digital version of a cold call, LinkedIn provides a way to generate leads in real estate on a professional level, rather than through a personal relationship.
Moreover, LinkedIn also introduced LinkedIn Audio in 2022. This live audio room, which is comparable to the social audio app Clubhouse, allows you to host live audio events. With video also being added, this opens up many new opportunities to connect with your audience.
Here’s how to get leads in real estate using LinkedIn:
Start a real estate podcast.
Share your expertise and show off your skills with a podcast! While this method of promotion does require more extensive planning, it’s a great way to not only reach interested parties but to also show clients they can trust you to get the job done.
When planning out your podcast material, be sure to include a call-to-call action at the beginning of the podcast as well as the middle and the end. You should also promote your podcast on your website as well as across your social media channels.
Write guest posts.
Sharing your home buying tips, market insights, or other professional real estate information as a guest writer on a blog with some authority is another viable way to get real estate leads.
Be sure to provide information that your target audience will find valuable as well as taking SEO into account. You’ll also want to include a bio at the end of your article along with backlinks to your website, social media links, and a strong call-to-action.
Use video and drone footage.
Real estate video marketing is incredibly effective at increasing the number of leads you get from your listings. Industry studies indicate that 73% of homeowners are more likely to list with an agent who uses video to sell their properties. While 70% of buyers watch video tours prior to choosing an agent.
Additionally, agents who use video for their real estate marketing find that real estate video attracts 30% more views than static listings. This translates roughly into 403% more inquiries on the listed property.
Further, 86% of home buyers research neighborhoods through real estate videography prior to deciding where they want to move. This makes drone footage even more valuable as it provides a quick look at the overall area. Drone footage also results in 3.5x more leads than other types of videography used to sell real estate.
You can learn more about using videos to promote your business as well as find tips for making real estate videos here. And don’t be afraid to try new social media networks. Share your video shorts (1-minute or less in length) as reels on Instagram as well as TikTok to branch out and expand your reach with younger generations.
Share real estate tips.
Sharing tips for buying or selling a home or other related real estate information on social media is another great way to generate leads. We recommend sharing your tips in a weekly video to help create a personal connection between you and your audience.
Further, when planning out social media posts to share online, be sure to use static images that are unique and inviting. Viewers assign value to pretty and eye-catching photographs. Therefore, keep them warm yet professional. If using headshots, take care that they accurately reflect your brand. The key is to build trust with your audience.
Don’t be afraid to play off your strengths. Why not highlight your local expertise with the best places to dine out. Or share your daily experiences to show your personality.
Need other ways to get real estate leads on social media? Be sure to check out our real estate social media post ideas.
How to Get Real Estate Leads for Free
If you’re looking for additional ways to get real estate leads for free, here are ideas to assist you with the process.
Short form videos and clips are huge right now and great for engagement. Rather than sharing a static image with a testimonial, ask past clients to give a video testimonial that you can record on your phone.
Then share the video across your social media platforms as well as on the testimonial or real estate bio page on your website. Not only will this increase interest, but it also helps to put a face to a name and goes a long way toward building trust.
Ask for referrals.
Customers who are referred to you from past clients have an overall 16% higher lifetime value than those who weren’t referred. Therefore, asking for referrals from the people you’ve done business with in the past is a great way to build confidence in your abilities as a real estate professional.
While not everyone is comfortable making a referral, industry studies show that 83% of clients are willing to do so. In addition, 21% of REALTORS® get 50% of their business using this free lead generation method.
Include a call-to-action.
Include a strong call-to-action (CTA) n both your website and blog. You’re likely already paying for hosting. Why not improve the return on your investment? Having a CTA on your sites encourages prospects to make contact and supply their information so you can follow up.
Make sure that all your top pages include a call to action. This could be an email sign up or a request for more information. You can also create a lead magnet or landing page in which you provide information on a topic relevant to your target audience upon sign up or an email submission.
90% of sellers also want to buy another home. Therefore, targeting motivated sellers is an effective way to generate two deals from a single prospect when you need additional leads.
Search FSBO (for sale by buyer) listings.
You can use resources such as Zillow, Craiglist and local newspapers or websites to find free leads for real estate by searching FSBO listings. Also be sure to keep an eye out for FSBO homes when you are out and about in the neighborhoods you service.
We recommend that you have a script ready for contacting prospects with additional scripts for follow-up based on the responses you get. If you aren’t sure how to get started, this post has several script ideas you can utilize when getting your feet wet.
More Ways to Grow Your Real Estate Business
In addition to free and online lead generation, there are also other ways to find new customers to grow your real estate business.
Mail out promotional postcards.
Sending out custom marketing postcards to your prospecting or farming areas with a handwritten message is a great way to reach new people.
Using self-mailers as well as direct mail marketing services is a convenient and affordable way to generate new leads and reconnect with past clients.
Engage in circle prospecting to generate real estate leads.
Similar to prospecting through direct mail, real estate circle prospecting also involves targeting an audience located within a specific geographic area. In this instance, however, you make cold calls to the individuals in the neighborhood to inquire whether they are planning to move or know of someone looking to do so.
While this seller-focused lead generation method does require making calls to unknown individuals, it can be incredibly effective when done properly. We recommend you create a reliable script when getting started. In the end, you’ll be amazed by the rapport you’re able to build with clients while at the same time strengthening your brand.
Even if you don’t convert leads right away, what you are doing is planting the seeds for their business in the future. So don’t forget to follow up with interested parties, even if it’s automated through text, a phone call or email.
Sponsor an event.
Event sponsorships are a great way to show your involvement as well as your investment in the community. It can also help improve your real estate branding.
When choosing a charity or event to sponsor, be sure that you’re able to measure the impressions the sponsorship will yield so you can best gauge the return on your investment. You should also choose a brand that maintains a positive image in the community it represents.
Event marketing is a great way to get off the internet and do what you do best -- engage with people! So, don’t forget to get involved and show up. Have a clear objective and don’t forget to collect contact information.
Host an open house.
An open house is a great way to find parties who are ready to buy! Liven up your event with a fun theme, favor bags with your contact information, and a giveaway.
Don’t forget to promote your event on social media and other relevant spaces. Also be sure to use balloons and pointers in the days leading up to, as well as the day of, your open house to bring in additional foot traffic.
You can find more ideas on how to generate real estate leads at an open house here.
Try text marketing.
Automated text marketing for REALTORS® is a simple yet effective way to reach prospects to share new listings or other relevant information. Text messaging provides an additional channel to reach clients and leads so you stay connected and build relationships that convert.
Research indicates that 80% of professionals now use texts as part of their business. And they use it because it works! 90% of all texts garner a response within 30 minutes or less. They also have a higher open rate than email — by around 134%. Moreover, 62% of home buyers prefer to have their property information sent via this method of communication.
Real estate professionals use text marketing to make communications efficient and effective. It’s great for:
If you’d like to use text marketing to get real estate leads, here’s how to get started:
To assist with your goal of generating leads, you’ll want to ensure that your texts are short and provide information of value to your target audience. Also, include a strong call-to-action and perhaps offers an incentive to reply, much like a lead magnet on a website.
Join your local Chamber of Commerce.
While there is a small yearly fee to join this association, it does come with benefits. The goal of this network is to help with exposure for your business so that you can find new prospects to grow your business and increase revenue.
Historically, your local Chamber of Commerce helps business professionals make new business contacts, brings credibility to your business or services, increases your visibility in the community, provides networking opportunities, and helps you find customer referrals. In addition to helping you generate real estate leads, it also gives you a voice in your local government.
Form local partnerships.
Partner with a local business to find new prospects. Whether it’s a local wine or gift shop, a florist or a coffee shop, you can each provide referrals to one another thereby expanding your realm of influence.
For example, if you give wine and a custom wine box for closing gifts, you may partner with a local winery that you regularly use when purchasing real estate closing gifts. In turn, the winery agrees to refer your services and may also offer you a discount.
We recommend that you provide your business partners with point-of-purchase marketing materials such as tear off calendars or other magnets for marketing.
Ideas for local business partners include the following:
Knock on doors.
Old fashioned canvassing is another way to get real estate leads. Not only will you meet the people in your community farming areas, but you’ll also have the chance to let your personality shine and expand on your skills. Even if someone isn’t looking to buy or sell their home right now, there’s a good chance they know someone who does.
Just say, thank you.
Thank your referral sources with a handwritten card and gift. Referral thank you notes are a great resource for real estate agents. They offer a personal way to reconnect and thank clients for their support. By utilizing a greeting card service for business, it’s easier than ever to gain customer loyalty and generate fresh, new leads for your real estate business.
Give REALTOR® pop-by gifts.
Pop-by gifts are another wonderful way to introduce yourself to new prospects or reconnect with leads who may previously have been unqualified. If you need pop-by ideas for real estate, then be sure to check out our line of promotional pizza cutters, personalized fridge magnets, real estate calendar magnets and custom magnetic bottle openers.
We hope you found these ideas on how to get leads in real estate useful. For more helpful ideas and advice, be sure to also explore our other real estate marketing strategies here. Or discover additional tips and techniques via our 12-month real estate marketing plan.
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